Stationery store opening activity planning

Stationery store opening activity planning

Stationery store opening activities planning, in today's life, more and more people like to start their own business, there are many ways to start a business, such as opening a shop. And opening a store requires some activity planning. So do you know how to write event planning? The following is the planning scheme about the opening activities of stationery stores, hoping to help everyone!

1 environmental analysis of stationery store opening planning;

1. As a merchant specializing in children's business, children are of course the most important consumer group, although they are not. They have great consumption potential, and most of their consumption as parents is around their children.

2. Children's Day promotion can mainly focus on children's clothing, shoes and hats, toys, school supplies, DVDs, children's sporting goods and so on. At the same time, because children's consumption is generally dominated by their parents, they can also launch some incidental product promotion activities for their parents.

Activity content:

1. Colorful festivals and happy Children's Day.

Give children a special time to enjoy the care from parents and society and create a fairy tale world. Let children's dreams come true, and at the same time enhance the popularity of children's products brands in shopping malls, and drive sales through activities.

1, children's wear beauty debut.

Children's Day celebrates a special plan to reward guests. Children's wear, shoes and hats, toys, bookstores, stationery, and dozens of branded goods in the sales area are jointly sold. You can choose hundreds of new products in the season, and the overall product is fully profitable and the price is favorable. (It is suggested that the Investment Promotion Department inform the price adjustment during the festival to dress the most beautiful baby in the festival as the lowest level to promote sales. Sales of children's products can be held in the central hall. )

Activity time: May 29th-June 1.

Venue: All children's products sales areas in the mall.

2. Children's new fashion show.

Because this year's Children's Day is Tuesday, the relative passenger flow will be reduced. In addition, on Children's Day, children should participate in activities organized by the school and cannot go out. Shopping malls can advance the activities of Children's Day to Saturday and Sunday on May 29th and 30th. When the traffic is heavy these two days, the parents of the children will also take their children for leisure shopping, and then they can participate in various activities in the mall to promote sales.

It is suggested that China Merchants participate in this activity. On May 29th and 30th, the Planning Department will invite a professional children's art performance team to participate in this activity, and the children's model team will give a brand-new stage display for all kinds of children's wear brands and children's products (schoolbags, children's shoes and children's hats) in the shopping mall (the products used will be contacted by China Merchants). There will be wonderful children's songs and dances and instrumental performances to attract customers' attention and promote children's products.

Activity time: May 29th-May 30th.

Venue: Central Hall of Shopping Center.

As the children participating in the performance are very young, in order to motivate the children, it is suggested that the shopping mall send gifts (pencil boxes, schoolbags, etc. An actor who gives it to the children after the performance.

Second, the new image.

1, a new image of a happy childhood.

Anyone who spends all of 200 yuan in the children's clothing, shoes, hats and toys sales area on the second floor on Children's Day can get a photo card of "Pretty Baby" from the shopping mall with a value of 20-20 30 yuan, which is provided by * * * Photography City to freeze the eternal' beauty' for the baby's childhood.

Activity time: May 29th-June 1.

Location: In the shopping center.

Activity promotion: the planning department cooperates with the pre-event publicity preheating and the production of POP posters inside and outside the store, and is responsible for sorting out the broadcast draft and submitting it to the main station for repeated playback.

2. "XX Shopping Plaza in My Eyes" Children's Painting Exhibition

Choose Heze City 100 exhibition of outstanding children's paintings, choose suitable places in the shopping mall, make exhibition boards and display their works on the exhibition boards, and show people the image of the shopping mall in the eyes of children through these paintings. This activity is closely related to Children's Day, which is more conducive to enhancing the image of shopping malls.

Stationery store opening activities planning 2 stationery sales, stationery sales of various student stationery stores followed. In the face of fierce market competition, it is necessary to promote stationery stores. Lepusheng Stationery believes that before engaging in promotional activities, stationery stores should first make clear to whom to spread it, determine the information recipients, what information to spread, and when and where to spread it. In terms of specific planning, there are several tasks that must be done well:

1, stationery promotion needs accurate positioning and clear theme. What kind of effect do you have in mind, is it to convey the brand image to consumers, to achieve sales growth, or to empty inventory products?

2. Determine the best promotion plan for stationery promotion. In addition to careful planning and personnel arrangement in advance, there must be a good plan to infiltrate the purpose and theme of the activity into everyone's heart, fully mobilize their enthusiasm, and train the promoters in detailed promotion plans and details.

3, determine the stationery promotion time, the promotion time should be sooner rather than later. It's best to be three days ahead of your opponent so as not to be preempted by his opponent. No matter how good the plan is, we should seize the opportunity. Is it more organized around a certain theme or a certain link?

4. Create a good atmosphere in the stationery store. For example, pop posters should be brilliant and promotional words should be eye-catching, thus stimulating customers' desire to buy.

5. Make appropriate sales targets and incentive plans. The discount should be obvious, not too complicated. The more obvious the feeling that people feel cheap, the greater the chance of success of such a student stationery promotion plan.

6. To control the cost of stationery promotion activities, it is necessary to "tailor-made" to achieve better results.

The following are the specific steps of stationery promotion activities:

1. Set the promotion time:

Generally, it is arranged before and after a specific holiday, while stationery for students is best used before and after the start of school, mainly considering factors such as the length of promotion time, and flexibly arranging the activity cycle according to the size of promotion expenses.

2. Develop the promotion purpose:

There must always be a goal in doing things, and there must also be an expected purpose in promotion. What kind of effect does terminal promotion want to achieve, is it to increase stationery sales or curb competitors? This point must be emphasized when making a plan.

3. Develop promotional themes:

The theme is the focus and core to be expressed in the promotion activities, which can effectively spread the promotion activities, and the theme should be concise, which can effectively attract consumers and facilitate publicity.

4, formulate implementation steps:

For example, the way gifts are displayed, and the way of promoting pop is displayed. , and can make a detailed schedule cycle, in order to carry out promotional activities in time.

Do stationery promotion need to pay attention to four points:

1, the investigation is in place and the propaganda is misplaced;

2. The supply of goods should be prepared;

3. The venue is free from remote places with few tourists;

4. The time should be controlled within one week.