Traditional Culture Encyclopedia - Photography major - Let others copy their cameras at will, and make a lot of money selling films themselves. What company is this?
Let others copy their cameras at will, and make a lot of money selling films themselves. What company is this?
The enterprise mentioned in this paper should be Kodak, because as early as 1886, Kodak was committed to launching small cameras, and in 1963, Kodak launched INSTAMATIC series cameras, which quickly promoted the popularization of amateur photography because of the use of boxed film, and the use of boxed film has indeed become the core design of the camera industry. As for the reason why Kodak film sells well, in fact, Kodak film has long been in a monopoly position. Because there are many manufacturers dedicated to camera R&D and production, but few companies produce and manufacture films, Kodak will definitely make a fortune by buying films as long as it is in the era of film photography. At that time, it occupied 70% of the global market, while fujifilm, the second largest in the same period, was only in a monopoly position.
In fact, Kodak's method of promoting film is simpler and ruder than this article, and the strategy of copying by other companies is not reliable. Kodak's real marketing method is to give away the camera directly, or sell the camera of its own brand at an ultra-low price, just like other enterprises give away razors or printers, and then make money through blades and ink cartridges. Moreover, in addition to film, Kodak also has photo processing and printing business, and sells photographic paper. 1988, Kodak simply launched a disposable camera, not so much selling cameras and film, but selling the photo printing service behind photos.
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