What does the media major include?

Media refers to information dissemination media, including communication, digital media, radio, television, movies, publishing, advertising, news, internet, cultural industries and new media. Media majors include advertising, news editing and production, network and new media, network news and communication, and international news and communication.

1. Advertising major

Advertising mainly studies the basic theories and knowledge of the history, theory, strategy, production and management of advertising activities, involving advertising, communication, art, marketing and other disciplines, and accepts the basic skills training of modern advertising planning, design and production, and carries out creative planning, design and production and marketing management of advertisements.

2. News editing and production

News editing and production mainly studies the professional knowledge of newspapers, magazines, radio and television, and trains students to engage in professional and technical work such as news interview, writing, arrangement, photography, video recording, editing and planning in newspapers, radio stations, television stations and other news propaganda departments at all levels, as well as secretarial, public relations and DV in government departments, enterprises and institutions at all levels. ?

3. Network and new media

Network and new media mainly study the basic theories and knowledge of journalism and communication, master the basic skills of new media technology and network communication, and conduct network publicity, network information dissemination and public opinion analysis in enterprises and institutions such as news, network media and cultural communication. For example, news is published and disseminated on platforms such as Weibo and WeChat, guided by Weibo's comments, and the statistics of WeChat official account's traffic data and the growth of fans.

4. Network news and dissemination < P > Network news and dissemination mainly studies the development law and related knowledge of network news dissemination, so that students can systematically master the skills of network news dissemination, especially the abilities of new media operation planning, public opinion monitoring, crisis public relations and activity promotion, as well as new technologies such as plane, video, webpage and H5.

5. international news and communication

international news and communication mainly studies news phenomena and the laws of news activities, the laws of human communication behavior and process development, the practical needs and future prospects of international news and communication development, etc., and cultivates international communication application-oriented talents who can master the skills of modern electronic media, especially network multimedia communication and other foreign news reporting. For example, I can be competent as a professional journalist and editor in news media organizations and program production units.