Yijun county, Tongchuan City is known as the hometown of modern folk culture and art in China because of its national fame.

Peasant painting and paper-cutting are chosen as two art forms or cultural resources.

Yijun county attaches great importance to the popularization, inheritance and creation of folk culture and art, and takes it as its responsibility to excavate and protect traditional folk culture in accordance with the idea of "overall planning, highlighting characteristics, building brands, fully popularizing and forming industries".

Taking the creation of the hometown of folk art as the activity carrier, taking "paper" as the medium and "pen" as the friend, we will increase investment and make every effort to create the brand of "hometown of folk art" with peasant paintings and paper-cutting as the main features, forming a good situation of government-led, social participation, sharing by all and strong guarantee.

The hometown of Chinese folk art is a cultural brand project established by the Ministry of Culture 1987 to promote the prosperity and development of folk culture and art, enrich the cultural life of grassroots people and promote the all-round development of economy, politics, culture and society.