How to sell tea sets on WeChat to attract customers?

Many friends and classmates often leave messages on WeChat official account and ask me about the experience of WeChat operation. Today, I spent some time summing up my experience in operating WeChat WeChat official account for my friends' reference and guidance.

1. Make clear who is the object of communication, interaction and push every time. The more readers know about this person, the higher their trust, including his company position, name and contact information.

2. Simplicity is power. Don't turn your WeChat WeChat official account into a versatile functional application. You can listen to music and chat with robots for free. These functions will only dilute the core value of the enterprise. Please delete these features. Simplicity is power.

3. The purpose of WeChat operation is to maintain customer relationship and cultivate customer trust with 99% of the time. Don't always think about promotion. It takes 29 days a month to cultivate customers, and 1 day promotion may be more effective. Please forget about sales for a while.

4. WeChat marketing has no marketing secrets. It focuses on investment and implementation. It is impossible to get a large number of fans without input. Don't just stare at the case of getting 900 thousand fans in three months. Think about how much money and manpower people have invested. If you don't want to invest too much money, you can choose to invest time and implement it in place, and the goal can be achieved.

Don't push a lot of content to potential customers every day, and create topics that can be communicated with readers. You know, all the value comes from communication. It is best to communicate with readers carefully once the best content has been pushed.

6. If you want to create more opportunities to communicate with readers, you should ask readers more questions. Ask readers when they like to receive content, and hope readers can give more opinions.

7. Don't be carried away by the case of three months 1 10,000 fans. No matter how many fans there are, it's still useless if they can't be converted into value. The fans we need are the target fans, and the quality of fans is more important than the number of fans.

8. It doesn't have to be long to publish an article, but it's best to make readers think. Generally, the length is about three or five hundred words.

9. Pay attention to competitors' WeChat. If you follow 50 competitors' WeChat, there will be 50 accounts to teach you how to do WeChat marketing well. All you have to do is optimize all their methods. Remember: competitors are the best teachers.

10. Beginners begin to learn to play WeChat, starting with paying attention to high-quality WeChat, remembering the methods of those excellent players, and it is best to take notes every day to compare what can be done better, which is more conducive to their future operations.

1 1. Seriously analyze your own industry and whether you need to use the WeChat public platform. In fact, many small and medium-sized enterprises and individual bosses can use WeChat circle of friends to do business, such as barbershops, beauty shops, restaurants, fast food restaurants and so on. For specific analysis, please see how Taobao sellers do a good job in WeChat marketing.

12, how to create content, must the content be original? Not necessarily. If you don't want to be the first leader in the industry, the content doesn't have to be original, but you must do one thing, that is, add your own opinions!

13, we respect our customers, but never please them. People who cancel their attention will cancel their attention sooner or later. As long as you continue to provide value, those who stay will stay.

14, WeChat marketing depends on channels. The advantage of having a channel is that you can get stable fans every day, instead of 500 fans a day and no fans for three days.

15, I think there is no contradiction between doing WeChat marketing as a personal WeChat or doing WeChat WeChat official account. Operation can be considered. If you run a store with 1 2 people, it is recommended to use personal WeChat for operation. If it is a big store, you must use a public account.

16, don't get carried away by the WeChat marketing case. None of those 1 10,000 fan cases are true. For those real cases, you need to analyze how much manpower and material resources they have invested. There are many marketing cases that fool people now. Do your own WeChat operation seriously.

17, WeChat marketing is very slow, and it takes a lot of time for fans to settle down. It usually takes three months to get some results and profits. The most important thing is persistence.

18, if you want to get a large number of fans in a short time, you must rely on the media. Remember: success depends on the media. Of course, we should choose the right media according to our actual situation, whether it is paper media, online media or radio and television media.

19, persistence is very important. If you write an article, the readers may not recognize you, but if you write 50 to 100 articles, the readers will definitely recognize you, so persistence is the most important thing.

20. Focus on interaction. Because unlike Weibo, it can attract a large number of people to forward and comment, and only by communicating with customers can we gain the trust of customers.

2 1, before preparing to market products, do a good job in marketing planning of the whole product. The content pushed is the most important, because the content will directly affect readers' purchase, and content preheating is the best method.

22. Now everyone has a misunderstanding. I hope everything will be realized through WeChat marketing. Don't forget to ask customers to dial the order number before finally asking them to buy products. Communication between people can best solve the problems in purchasing.

23. To do WeChat marketing, it is best to use it together with other Tencent products, such as QQ and QQ Space, to achieve better marketing effect, because the future mobile Internet marketing will be the marketing towards interpersonal relationship chain.

24. Doing WeChat marketing is equivalent to being an industry classic, and the key lies in the quality of the content. High-quality content will be shared by many people and will form viral marketing. Small and beautiful content strategy.

25. The function of WeChat itself has been fixed. What really makes WeChat marketing work is the people behind using WeChat marketing.

26. Someone asked: Is WeChat a marketing tool? I said, if you think it is, if you think it is not, it is not. When you kill people with a knife, the knife is a killing tool. If you abandon it, it is a piece of scrap metal. Don't argue with others, Tencent knows it well.

27. Many grassroots people want to play WeChat the size of Weibo, and want to get a WeChat size. This can't be done unless you can get a large number of fans in a short time, and it is a formal operation. Irregular operations are easily blocked by Tencent, and WeChat marketing is more suitable for enterprises.

28, do a good job of accurate keyword reply function, so as to guide readers, through what channels to better understand themselves and their own enterprises, and gain the trust of readers.

29. The authentication of WeChat is very important to enhance the trust of enterprises, so we try to pass the authentication of WeChat as soon as possible. The conditions for WeChat authentication are: 500 fans and one Weibo authentication.

30. Never sit at home alone and study WeChat marketing. Often go to some qq groups of WeChat marketing to see what everyone is talking about. You can learn a lot in these groups.

3 1, push, you don't have to push articles every time, it's also a good way to promote some small knowledge and skills, as long as it can help potential customers and readers. I recently subscribed to a psychological learning WeChat account, and every time I pushed a message that was the same as Weibo's, I like it very much, because the amount of information is small, it will not affect my life, and I can learn new knowledge. I like this WeChat official account very much.

32. I have met many people and often use WeChat to sell products to friends. This is not right. Doing so may cost you this friend. If you want to use WeChat to do business, please re-apply for an account to sell products. Never sell products to your friends. This will make your friends think that you are too impersonal and utilitarian, and many friends will leave you.

33, the content of WeChat, it is very important to choose the right pictures, often go to Weibo related to yourself to get pictures of some industries, and pay attention to details when doing WeChat marketing.

34. Push content, preferably at night, because readers have enough time to read during these hours, and push content during the day is suitable for product promotion. At that time, customers can order products and bring real sales of products.

35. Enterprises must first learn to serve 500, 1000 WeChat customers. Users don't represent marketing ability, just a quantity. The interactive value of users is the core of WeChat marketing. Create more topics to communicate with readers, and make the whole WeChat official account active.

36. If water doesn't flow, it will become stagnant water. WeChat official account is inactive or dead, and has no value.

You need to learn some writing skills, how to write titles, how to typeset, and how to stimulate readers' interest with words. As for the content of writing, there are many teaching contents in my WeChat official account.