The Influence of Good Company Image on Recruitment

Professional image is in a very important position in the work.

For example, when layoffs are so severe, there is a position in your company that needs to be recruited. You are the interviewer. Among the two people who came to apply, one was dressed formally and smiled; The other is dressed casually and has no spirit. Two people have similar work experience and ability, which one would you choose?

Maybe this position doesn't necessarily require formal attire every day. There is a good saying: Buddha depends on gold, and man depends on clothes. Many people don't know how many good jobs they missed because of their clothes.

1, a good professional image makes customers feel more at ease.

A good professional image shows that the company has excellent management, a deep influence on employees and a good corporate culture. A company can work hard on corporate culture and management, which shows that the company's performance is stable and has good development prospects. Any customer hopes that the cooperative unit can develop well and cooperate for a long time.

2. A good professional image can close the relationship with others.

Everyone loves beauty, and everyone likes to deal with beautiful things, including people. From the first day of sales, the company requires us to wear clothes, so that we can leave a good impression when visiting customers for the first time and lay the foundation for visiting customers again. Nobody wants to deal with sloppy people.

3. A good professional image can enhance self-confidence.

Smile in the mirror before going out and tell yourself you can do better. You will be happy when others praise you. When you dress appropriately and generously, your waist will be unconsciously straight, and the whole person will be full of confidence and sunshine.

Generally speaking, a good professional image is very important for both individuals and companies. This kind of influence cannot be measured by numbers, and it is a hidden but very effective influence.

Professional image has a great influence on business.

Quite simply, there are many such examples around us. When you go to the vegetable market to buy food, you will buy the dishes of stall owners who look neat and have tender skin. I believe that most people will choose to buy dishes dressed as farmers' stall owners. Without it, the image of the former is inconsistent with the image of vegetable farmers.

I remember reading such a case that honey produced by a beekeeper was left unattended. Later, a master designer designed the logo of the image of a beekeeper for him, and at the same time, he also wore the trademark clothing of a beekeeper when collecting honey at the booth, which led to honey fever. Without it, consumers see the authenticity and reliability of their honey from the image of the stall owner.

There's an old saying in China: Do something and don't do something. A good professional image itself is a silent cry, which reveals whether the products and services behind the profession are professional, reliable and true, so that consumers can make a decision whether to buy or not.

Why do you say the concept of "first impression"?

Because our real contact with customers is actually very short, maybe less than 30 minutes.

If you wear casual clothes, customers won't know who you are. You must take the time to explain what you do. At this time, customers will be more or less resistant to you, and you have to find ways to resolve this resistance.

But if you wear professional clothes and badges and introduce yourself when you meet customers, customers will soon accept your personal design.

Think about it, if a customer sees you and doesn't even want to talk to you, do you think you can tie this customer up?

Moreover, if the employees of the whole company can work hard on clothing, it will also make customers feel that this enterprise is very professional.