What role do cultural and sports activities play in building corporate culture?

What role do cultural and sports activities play in building corporate culture?

The construction of corporate culture is an important part of the construction of socialist spiritual culture. Doing a good job in building corporate culture can create a unique and high-grade working and living environment, form a healthy and upward mental outlook, and promote the construction of spiritual civilization. From the practice of corporate culture construction of Agricultural Development Bank of China, the author concluded that colorful cultural and sports activities are active factors in corporate culture and play a unique role in corporate culture construction.

1. Cultural and sports activities can activate the connotation of the Agricultural Development Bank’s corporate culture

The core concepts of the Agricultural Development Bank’s corporate culture are reflected in the sixteen principles of “sincere service, effective development, people-oriented, and building harmony” In the words, it permeates a series of spiritual and material aspects such as the corporate mission, management system and behavioral habits of the Agricultural Development Bank of China; the various expression carriers of corporate culture are intertwined like a network. From a psychological perspective, the sensitivity of people's feelings and thinking are closely related to the objective environment. Employees working and living in a single-paced environment will inevitably cause mental burnout, form behavioral inertia, and slow down their pursuit of new things. Rich and colorful cultural and sports activities are both educational and entertaining, expressing the profound connotation of corporate culture in a form that people like to see and hear. They are simple, clear, direct and vivid, making employees emotionally receptive; cultural and sports activities are like activators, injecting corporate culture into the Stiff, dogmatic, and mechanical things become lively and colorful, which can strongly stimulate employees' psychological excitement and enable them to cheer up and face challenges.

2. Cultural and sports activities can transform individual conscious behavior into collective conscious behavior

In social life, everyone is an independent individual and has his or her relative independence. Independence is loose and disordered; everyone evaluates things and handles problems consciously or unconsciously through his or her own values, ways of thinking, and criteria of evaluation. The organization emphasizes more collectivist concepts and behaviors. If an organization lacks an overall concept and the collective consciousness is always in an unstable and loose state, it will be a mess. Therefore, how to turn scattered independent individual behavior into collective behavior in the organizational system is a problem that managers of any organization must solve. Literary and artistic activities have unity of purpose, coordination of actions, overall cooperation, and communication of information. They can effectively drive participants out of the personal thinking category and achieve collective collective consciousness. First of all, due to the collective nature of cultural and sports activities, each employee must give up narrow personal prejudices and establish a collectivist mentality when participating in the activities. Secondly, the collective rules and goals of cultural and sports activities strongly restrict and modify each employee's personal understanding, regulate their personal behavior, and make employees obey the collective goals and achieve unity and harmony. Thirdly, cultural and sports activities can make up for the lack of cohesion in loose individual consciousness. Through cultural and sports activities, employees can reduce friction, alleviate conflicts, generate trust, and then cooperate closely, subtly enhancing the centripetal force of the employees.

3. Cultural and sports activities can better reflect the "people-oriented" corporate philosophy

With the improvement of material and cultural living standards, employees I am no longer satisfied with passive rest, and hope to use collective entertainment to eliminate the fatigue of a day's work and relieve the tension of a day's work. Employees also hope to satisfy their own interests through entertainment and release excess energy and bad moods. At the same time, as the cultural literacy of employees continues to improve, they regard appreciating literary and artistic works, organizing literary and artistic activities, and studying calligraphy, painting, photography, etc. as their pursuit of beauty and enjoyment. A variety of cultural and sports activities can create space for employees to display their talents, provide conditions for employees to cultivate their talents, satisfy their healthy and upward spiritual needs, and reflect the "people-oriented" concept of corporate culture. In the process of participating in activities, employees will voluntarily integrate themselves into the collective and devote themselves wholeheartedly to collective activities. Using this characteristic of cultural and sports activities, we can subtly educate employees, cultivate their collective spirit and unified conscious actions, and better achieve management goals.

4. Corporate culture can react on cultural and sports activities and promote their vigorous development

Cultural and sports activities are important media for the dissemination of corporate culture. They can not only promote the development of corporate culture, but also accept corporate culture. Culture reacts to it. The reaction of corporate culture on cultural and sports activities is mainly reflected in three aspects: First, corporate culture broadens the space for cultural and sports activities, making its content and forms more diverse and diversified. Second, corporate culture reflects the ideals, beliefs, ambitions and sentiments of employees; at the same time, corporate culture is the expression of management concepts, which profoundly affects the spirit and behavior of employees, allowing their activities to develop in the direction desired by managers and to optimize The process and results of cultural and sports activities. Third, corporate culture can improve the taste of cultural and sports activities, transforming them from simple leisure and entertainment to elegant art appreciation and art creation. What are corporate cultural activities, employee benefits and cultural and sports activities? Corporate culture

Corporate culture, or organizational culture (Corporate Culture or Organizational Culture), is an organization’s values, beliefs, rituals, symbols, and ways of doing things. Its unique cultural image composed of others.

It is the spiritual wealth and material form with the characteristics of the enterprise created under certain conditions in the production, operation and management activities of the enterprise. It includes cultural concepts, values, entrepreneurial spirit, ethics, codes of conduct, historical traditions, corporate systems, cultural environment, corporate products, etc. Values ??are the core of corporate culture. Corporate culture is the soul of an enterprise and the inexhaustible driving force for its development. It contains very rich content, the core of which is the spirit and values ??of the enterprise. The values ??here do not generally refer to various cultural phenomena in corporate management, but the values ??held by the enterprise or its employees in the production and operation of goods.

To put it simply, it is to increase the cohesion of employees through some activities.

Including expansion activities, real-person CS, picnics, picnics, etc.

There are also some cultural and sports activities that can be carried out in the corporate area. Annual parties, dinners, etc. also count. In what aspects does corporate culture play a role in a company? How to build a corporate culture system?

Functional manifestations of corporate culture:

1. Radiation effect. The appearance and brand image of a company have a direct impact on the outside world and can arouse external recognition of the company, thereby promoting the development of the company.

2. Incentive effect. Corporate culture ranges from the "working environment created by the company for employees" in the material layer to the "corporate spirit and purpose" in the conceptual layer, to the "expectations and values" in the spiritual layer, etc., all of which have a certain impact on employees within the company. motivational effect. An excellent working environment and good psychological expectations will create a high-spirited and enterprising effect among employees.

3. Guidance. Corporate culture includes the company's goals, the company's code of conduct, and the company's common values, all of which have a strong guiding role in the behavior of employees. For example, the corporate purpose guides the direction of employees' efforts, corporate norms guide employees' behavior, and the company's common values ??guide employees' attitudes.

4. Constraint effect. The restraining effect of corporate culture is reflected in two aspects: first, specific rules and regulations and the implementation of the system impose behavioral constraints on employees; second, corporate values ??impose moral constraints on employees. Among them, the constraining effect of values ??is more obvious.

5. Cohesion. In a company with a good corporate culture, employees will appreciate, support and encourage each other. It is a very strong adhesive that can unite employees from all aspects and form a huge centripetal force and cohesion.

Excellent corporate culture can promote the formation and development of excellent companies. Excellent companies must have their own excellent culture. They are only separated from ordinary companies by a thin line. The culture of ordinary companies is at an average or low level. Employees make up excuses, shirk responsibilities, and are confused and confused. Employees of excellent companies are pragmatic, have a sense of ownership, actively engage in work practice, and have the courage to solve problems. Their leaders do everything possible to mobilize employees' enthusiasm and intelligence to serve the development of the company, and also allow employees to work hard to realize their ambitions while the company is developing.

How to build a corporate culture system:

Building a systematic, scientific and viable corporate culture system is the most basic requirement and goal of corporate culture construction. The most important are the following two basic steps:

Clarify the content and structure of the corporate culture system.

Typical corporate culture composition theory:

The representative "Tongxin theory"

1. Spiritual and cultural layer

Corporate spirit The components of culture include: corporate core values, corporate spirit, corporate philosophy, corporate ethics, corporate morality, etc.

2. Institutional culture layer

Institutional culture includes various rules and regulations of the enterprise and The concepts followed by these systems include human resources concepts, marketing concepts, production concepts, etc.

3. Material culture layer

The composition of corporate material culture includes: factory appearance, corporate logo, factory song, and cultural communication network

Refining and forming a value system . What is the role of corporate songs in corporate culture?

According to research data: For companies with more than 500 employees, the average effective working time in 8 hours of working time is 5.2 hours. Under the same corporate work system, the effective working time of employees depends on the number of employees. Perception of corporate culture.

If the corporate culture is ignited in the hearts of employees through the corporate song, and each person’s effective working time is increased by 10 minutes per day, this alone can bring hundreds of thousands or even millions of benefits to the company every year. income. While directly bringing benefits, it also makes the company's development pace more steady and exciting, and its brand image more outstanding.

Here we take a look at the importance and role of corporate songs in companies!

1. Corporate songs are very important to enterprise development

Modern entrepreneurs increasingly understand that corporate culture is the "immune system" of an enterprise and a powerful guarantee for the long-term and steady development of the enterprise - —The song of the company is the soul of the corporate culture;

A corporate culture without a soul is dull and can only be hung in a mirror frame or painted on the wall in a formal way, and has no appeal;

< p> To enhance the affinity of corporate culture, corporate songs are the best choice;

Corporate songs are the best channel for emotional communication between companies and employees;

Give employees a corporate song, It can achieve the same effect of issuing benefits and bonuses, but it is more meaningful than the latter;

Enterprises must stimulate employees' enthusiasm and cannot do without material incentives. However, the result of over-reliance on material incentives is an increase in the difficulty of management. Arousing employees' emotions is the common sense of smart entrepreneurs. The sooner you take action, the better for the company.

2. Corporate songs can effectively improve the efficiency of enterprises

Corporate songs are mouthpieces - conveying the voices of employees, enhancing employee cohesion and combat effectiveness, and enhancing employee pride;

< p> The corporate song is a bridge - strengthening internal communication and coordination, building harmony, and effectively combining the employees' personal development vision with the company's development vision;

The corporate song is a window - displaying the strength and image of the company to the outside world, and providing Business partners gain additional points for their recognition of the company.

3. Modern entrepreneurs pay more and more attention to corporate culture

As society develops and the market economy matures, more and more Chinese entrepreneurs realize the importance of brand communication. , the annual advertising investment is in the tens of millions or even hundreds of millions, and it is rare to invest more than one million in corporate culture construction and dissemination every year.

In recent years, the phenomenon of many famous brand companies disappearing after being popular for a while has caused more and more entrepreneurs to realize that if they only focus on the packaging and promotion of the brand, they will ignore the construction and development of corporate culture. Communication is really a fatal mistake!

The development history of a large number of century-old brand companies shows that in market competition, fourth-rate companies compete for price, third-rate companies compete for quality, second-rate companies compete for brand, and first-rate companies compete for culture. Creating and disseminating excellent corporate culture is the foundation for creating a century-old enterprise.

2. What are the common ways to use corporate songs?

Nowadays, in addition to serving as an entry point for corporate culture to educate employees and assist corporate management, corporate songs also have many functions. channel of action.

The main forms are:

1. Promotion within the company to open up the emotional channel between employees and the company;

2. Live broadcast of major corporate events, especially When some important partners and superior leaders visit the event venue, singing is a sincere expression and a warm welcome;

3. Playing when companies participate in business exhibitions not only attracts more audiences Pay attention to the corporate booth and enhance the corporate image at the same time;

4. The opening or closing song for meetings at or above the corporate department level;

5. Used as theme music in various corporate promotional videos;< /p>

6. Corporate business office phone numbers and cell phone ringtones of key leaders. The role of entrepreneurs in the formation of corporate culture is very important. The role of leaders permeates all aspects of the enterprise, and the leader's management style will eventually form the corporate culture. What kind of leaders lead what kind of soldiers? Corporate culture is based on people. It is the unique values, work styles and methods formed by corporate members over a long period of time. The role of corporate culture in production

After the 1980s, "corporate culture" began to attract the attention of my country's theoretical and business circles, and gradually heated up, because at that time, my country's enterprises began to truly move from monopoly to competition. In 1984, when the company suffered a loss of 1.47 million yuan, Zhang Ruimin of Haier Company first put forward the idea of ??putting culture first and corporate philosophy first, which gave a boost to the construction of corporate culture in the Chinese business community. Chinese companies have gradually begun to pay attention to the term "corporate culture", which has a history of nearly 20 years. However, in the past 20 years that Chinese enterprises have been gradually exploring, there are not many successful cases of corporate culture construction. Compared with the history of corporate culture discussion and construction of foreign companies for decades and nearly a hundred years, the corporate culture construction of Chinese companies has only just begun. start.

Corporate culture is the sum of the business philosophy, business purpose, business policy, values, business behavior, social responsibility, business image, etc. formed in the business activities of the company. It is the fundamental embodiment of corporate individuality and the soul of corporate survival, competition and development. If we compare an enterprise to a human being, if it only has wealth but no positive spirit and good cultural atmosphere, the enterprise will languish, and of course it will never become a first-class enterprise. To build a corporate culture, you should first understand what corporate culture is.

Let’s first look at the definition of corporate culture.

Regarding the definition of corporate culture, scholars at home and abroad have various expressions. According to statistics, there are more than 180 definitions of corporate culture at home and abroad. In other words, almost every management scholar has a definition of corporate culture. Chinese scholar Wei Jie summarized the definition of corporate culture in "Corporate Culture Shaping - Ivy of Corporate Life": "The so-called corporate culture is the value concept that the company believes in and attaches to practice. In other words, the company believes in and advocates and practices it. "From the analysis and definition, we can see that corporate culture phenomena are human-based phenomena, rather than material-centered phenomena. They are universally accepted and universally enjoyed by all members of an enterprise. , rather than being unique to certain individuals in the company, and is gradually accumulated during the development of the company.

2. The composition of corporate culture

The true connotation of corporate culture is based on the theory of Mr. Wei Jie. Professor Wei explained the connotation of corporate culture from several perspectives. This is currently the most comprehensive explanation of the connotation of corporate culture in China.

1. From a formal point of view, corporate culture is a concept that belongs to the category of ideology.

(1) Corporate culture belongs to the category of people’s thoughts and is their values. This kind of value concept and social morality belong to the same category. When we propose to govern society, we first propose to govern the country according to law. People must abide by the law, but perfect laws sometimes fail. What kind of restraint does it rely on when the law fails? It relies on social morality. Therefore, we must not only govern the country according to law, but also govern the country based on morality. The same goes for managing an enterprise. We first rely on the enterprise system, but no matter how perfect the system is, there will be times when it becomes ineffective. What restraint does the enterprise system rely on when it fails? It relies on cultural restraint.

(2) It can be seen that corporate culture is an intrinsic value concept just like social morality. They are all internal constraints. That is to say, people's self-restraint in their thoughts and concepts is therefore a supplement to external constraints. It is just that social morality has an effect on society, while corporate culture has an effect on enterprises. They have different fields of effect. Therefore, from a formal point of view, corporate culture is a concept that belongs to the ideological category. Because of this, corporate culture is extremely important. For example: the financial system has failed, but if a person has the value concept of not taking money that is not mine, then even if the corporate system has no restrictions on him, he will not take money that is not his own. On the contrary, if a person has the value concept of taking nothing for nothing, then once the financial system fails, he will make mistakes.

2. From the content point of view, corporate culture is the value concept that reflects corporate behavior.

(1) Corporate culture in terms of content: it is a reflection of the actual operating process of the enterprise. Specifically, it is the institutional arrangement of the enterprise and the reflection of the enterprise's strategic choices on human values. In other words, all related activities of the enterprise will be reflected in the values ????of people, thus forming a corporate culture.

(2) It can be seen that in terms of content, corporate culture is a value concept related to the activities of the company, rather than other aspects of value concepts. It reflects the entire actual operation process of the company. The value concept of activities is the reflection of corporate institutional arrangements and strategic choices on people's value concepts. For example, if an enterprise wants to widen the income gap among people in terms of institutional arrangements, then the enterprise should have the concept of hierarchical differences in corporate culture; another example, if an enterprise wants to expand its operations in terms of business strategy, then the enterprise should It is necessary to have the concept of integrity in corporate culture, etc. In short, corporate culture is a value concept that reflects corporate behavior in terms of content.

3. Corporate culture is by nature a value concept attached to practice.

Value concepts can actually be divided into two categories. One is the value concepts that are believed in and advocated, and the other is the value concepts that must be put into practice. Corporate culture belongs to both the value concepts that enterprises believe in and advocate. , and it is a value concept that must be put into practice. Corporate culture truly restrains the behavior of employees and is the true value concept that plays a role in the operation of the enterprise. Therefore, when we talk about corporate culture, we should understand that it has actually had an effect on the company. If corporate culture is not put into practice, it loses its due role and is just a piece of paper.

4. From the attribute point of view, corporate culture is a value concept belonging to the nature of the enterprise.

Culture can be said to be a category corresponding to matter, so the content of culture is extremely rich. That is to say, for values, if they are divided into categories based on the subject they own, they can be divided into values ??of natural persons, values ??of nation, values ??of country, values ??of legal persons and values ??of enterprises, and Corporate culture is the value concept that belongs to the enterprise and is the soul of the enterprise.

5. Corporate culture functions as a value concept that regulates corporate behavior.

As the value concept of a company, corporate culture is a value concept that truly plays a role in the company; corporate culture plays a very good role in regulating the behavior of the company and the behavior of its employees. For example: the symmetrical management concept of responsibilities, rights, and benefits in corporate culture regulates the relationship between employees' responsibilities and rights; the sharing, responsibility, and philosophy of the enterprise regulates the risk-taking and benefit enjoyment between the enterprise and its employees. on the mutual relationship.

In short, the core of corporate culture is the company's values.

Its core element is the company's unique values.

3. Typical corporate culture composition theory

According to the "Tongxin theory", the composition of corporate culture is divided into three levels (some are also divided into four levels):

1. Spiritual culture layer

The components of corporate spiritual culture include: corporate core values, corporate spirit, corporate philosophy, corporate theory, corporate ethics, etc.

2. Institutional culture layer

Institutional culture includes various rules and regulations of the enterprise and the concepts followed by these rules and regulations: including human resources concepts, marketing concepts, production concepts, etc.

3. Material culture layer

The material culture of an enterprise includes: factory appearance, corporate logo, factory song, and cultural communication network.

The spiritual layer of an enterprise provides the ideological foundation for the material and institutional layers of the enterprise and is the core of corporate culture. The institutional layer restricts and regulates the construction of the spiritual and material layers; while the material layer of the enterprise is the institutional layer It provides the material foundation and spiritual layer and is the external expression and carrier of corporate culture. 1. As a management function, corporate culture’s ultimate performance should be reflected in the company’s operating performance. Judging from the proportion of results, only 38% of corporate culture work is reflected in the company’s operating performance, while 40% of companies Reflected in corporate image, 7% and 15% reflect customer and employee satisfaction. From this analysis, the company's emphasis on corporate culture is focused on the company's image strategy CIS, and not enough on internal shaping and customer values. Therefore, the proportion of cultural work reflected in business performance is naturally small. From the perspective of the ultimate function of corporate culture, its performance can be directly reflected in business performance. After 11 years of arduous research, American scholars John Cotter and James Heskett summarized the performance of more than 200 companies and finally concentrated on 10 The corporate culture and operating relationships of typical companies prove that corporate culture has a great role in promoting corporate operating income. The role of corporate culture in hotel management

For example:

In my impression, Marriott’s philosophy is employees first, customers second, and profits third (there may be slight differences, It’s been a long time and I can’t remember clearly, but it’s okay to put employees first)

The direct effect may be low employee turnover rate and high employee satisfaction; relatively speaking, employees are better at serving Then you will be more enthusiastic. (At this point, Haidilao may be better, but I haven’t had time to understand it in depth) How to play the role of new media in corporate culture

With the continuous development of information technology, the Internet and mobile communications are the main The rapid rise of new media carriers. With its openness, interactivity, diversity, flexibility, timeliness and other characteristics, new media not only has a greater impact on traditional media, but also has an increasingly profound impact on all aspects of social life. It has a great impact on large enterprises, especially on the construction of corporate culture. The article mainly discusses the impact of new media on the construction of corporate culture and how to give full play to the role of new media in the construction of corporate culture.

1 The impact of new media on corporate culture construction

As one of the important branches of cultural construction, corporate culture construction is inseparable from the media that are also ideological. Traditional enterprises represented by enterprises have always attached great importance to media construction. Their own media such as newspapers, magazines, radio, and television, as important platforms and windows for corporate culture, bear the responsibility of shaping, disseminating, and promoting corporate culture on the one hand; On the one hand, it is an important part of corporate culture construction and has had a significant and far-reaching impact on corporate culture construction over the years.

The rapid development of new media represented by websites, mobile newspapers, Weibo, etc., on the one hand, has an impact on traditional media; on the other hand, it enriches and extends the functions of traditional media, making it a means of corporate culture construction And the forms are more diverse, richer and more popular, which have more, greater and more direct impact on the construction of corporate culture. The main positive impacts are: the carriers of corporate culture are richer, the form is more flexible, and the dissemination is more effective, especially the increased influence on the younger generation. This is for the inheritance, innovation, and development of corporate culture to better adapt to the times and adapt to the times. It has great benefits to the market and adapt to the needs of enterprise development, especially the interactivity of new media, which can brainstorm more and better and give full play to the participation of the masses. While enriching the content and form of cultural construction, we should make cultural construction keep pace with the times, continue to innovate, and be full of vitality. However, the openness, interactivity and uncontrollability of new media also make the content disseminated too diversified, with different voices and even noise, which have a negative impact on corporate culture. Diverse culture requires diverse media, and corporate culture construction also requires the enrichment and nourishment of new media. New media and new culture are a pair of "brothers" that influence, promote, and enhance each other.

2 The main role of new media in the construction of corporate culture

2.1 New media is a window for corporate brand and image promotion

Build corporate brand and establish corporate identity A good image is an important task in the construction of corporate culture. Due to its special attributes, rich functions, and diverse means, new media plays an increasingly important role in spreading corporate culture and has become an important window for corporate brand and image promotion. People can learn about all aspects of the company's information through corporate websites, mobile newspapers, Weibo and other carriers, express their own opinions and put forward their own suggestions, and work with managers to enrich, improve and enrich the corporate culture, and polish and display the corporate brand together. and image windows.

2.2 New media is a bridge for the dissemination of corporate core values ??

Core values ??are the soul of a company and the core of corporate culture. New media serves as a bridge between enterprises and society, products and markets, managers and employees, and employees and employees. This bridge is not one-way communication, but two-way communication and interaction. In this way, we can better exchange opinions, gain knowledge, realize the impact of core values ??on people and people's practice, enrichment and improvement of core values. Through this bridge, the value of the enterprise and the value of employees are unified,* With the continuous improvement, the cultural construction of the enterprise has been sublimated with the subtle influence of core values.

2.3 New media is a channel for the dissemination of corporate management concepts

Corporate management concepts are an important support for the construction of corporate culture. Management concepts are actually a cultural concept. We can only do so through continuous efforts Only by continuously integrating the company's management concepts and management methods into the corporate culture can the company's management concepts be recognized, and the corporate culture be implemented and improved. New media is the channel to realize the integration and improvement of the two, and it is a high-speed and efficient channel. The characteristics of new media such as flexibility, diversity, and speed can make abstract ideas concrete, rational ideas become emotional, and rigid ideas become vivid, thereby making management ideas better understood by employees through the dissemination of media. Recognize and accept it, and implement it in actual work, so that the concept can be improved and sublimated into a part of the corporate culture.

2.4 New media is a platform for improving the cultural quality of employees

No matter how good the corporate culture is, it cannot be separated from the participation, practice and construction of employees. A high-quality corporate culture depends on a high-quality workforce. Therefore, improving the cultural quality of employees is an inevitable requirement and a key link in building corporate culture. New media is a good platform to improve the cultural quality of employees. Through this platform, employees can obtain massive information, learn all aspects of knowledge, communicate and interact with the best teachers, freely express their opinions, make suggestions, and exchange their own experiences, and new media is convenient Practical, you can study and communicate freely anytime and anywhere, and you can monitor the learning and communication situation in real time, making learning simple, concise and convenient.

3 Run new media well to promote corporate culture construction

New media has a great impact on corporate culture construction and has many functions. However, due to the continuous innovation and development of new media, corporate management Due to reasons such as insufficient attention from readers and lack of talents engaged in new media, there are still many problems in the process of building, maintaining, using new media, and running new media well. We look forward to our continuous efforts to solve them as soon as possible. The author believes that in order to give full play to the role of new media in the current corporate culture construction, we should first solve the following three problems:

3.1 Focus on the development and utilization of new media platforms to achieve the diversification and modernization of media communication< /p>

At present, the new media platforms used by enterprises mainly include enterprise portals, enterprise mobile newspapers, enterprise Weibo, enterprise Tieba, etc. Portals are the basis of new media platforms and also connect newspapers, magazines, and broadcasts. , TV and other traditional media and new media platforms are important positions for corporate culture construction. For the construction of corporate culture, it is necessary to build a good network platform on the basis of making good use of the readership, reading atmosphere and awareness formed by traditional media. Through the gathering and linking functions of the network platform, it is necessary to share traditional media with the upper class. We will use media resources to extend new media functions and develop mobile media, corporate Weibo, etc., making them new ways to attract employees, exchange information, listen to public opinion, and guide public opinion. Therefore, enterprises should pay attention to and give full play to the role of Weibo, making it a booster and amplifier for corporate culture construction, using small things to make big things happen, and exploiting strengths and avoiding weaknesses.

3.2 Pay attention to the maintenance and management of new media platforms

The maintenance and management of new media platforms is currently a shortcoming of many companies. Once the website is built, the content is rarely updated; Weibo is open, but there is nothing to say, and there are "questions" but no answers. To give full play to the role of new media, we still need to work hard on maintenance and management. This is because new media is a window for enterprises to display their image, and they need to show the best things; new media is a platform for information exchange, and only rich and fresh information can be displayed. Only the latest information can attract people's attention; new media is a channel for listening to public opinion and needs to interact with the public at all times; new media is a checkpoint for observing public opinion. Only by always paying attention to the dynamics of public opinion can we prepare for rainy days and take advantage of the situation.

We must make great efforts to maintain and manage the new media platform, update content in a timely manner, pay attention to public opinion at all times, respond to interactions seriously, listen to the voices of the masses, and effectively play the important role of new media in the construction of corporate culture.

3.3 Pay attention to the cultivation and use of new media talents, and improve the operation and management level of new media

New media is a platform built on information technology, and the core of information technology is Talent, therefore, the core of operation and management of new media is the cultivation and use of talents. New media talents need compound talents who understand both technology and the market; they understand both media and culture. On the one hand, we need to discover talents and introduce talents; on the other hand, we need to use talents and cultivate talents. Through the cultivation and use of high-quality talents, we can improve the operation and management level of new media. Through the use and management of new media platforms, we can cultivate and exercise media talent teams and cultural talent teams to achieve the healthy development of new media and the prosperity of corporate culture construction. Good situation.

4 Conclusion

Under the market economy situation, if enterprises want to develop rapidly and become stronger and bigger, the construction of corporate culture must be strengthened. Keeping pace with the times and continuous innovation are the key to the construction of corporate culture. soul, so we must fully understand, deeply explore, and scientifically use the influence and driving force of new media on corporate culture, set up the "stage" of new media, and sing the "drama" of cultural construction well!