Community culture construction scheme

Community cultural construction planning, after entering the workplace, a lot of work needs to be planned, but it is a very troublesome thing for newcomers who have just come out to work or have no contact with them. Let me look at the relevant information of the community cultural construction plan with you.

Community culture construction scheme 1 For property management companies, good community culture can establish the brand and image of the company. While paying attention to providing high-level basic services by property management companies, we should pay more attention to strengthening the "emotional input" of community culture, and enhance the sense of belonging and cohesion of owners to the community through various forms and channels, so as to improve the overall cultural level of the community and create a harmonious and warm atmosphere.

First, the necessity of community culture construction:

Community culture does not simply refer to some entertainment activities, but an overall community atmosphere, which plays a role in rendering and influencing everyone in this group. It can not only increase the loyalty of owners to real estate, but also strengthen the purchasing confidence of potential consumers. Community cultural work, first of all, should closely combine community culture with the basic business of property management to provide more supporting services to solve the basic business problems; Secondly, through the development and innovation of community culture, create a harmonious community life atmosphere, thus transforming corporate culture and core values into infiltration and transmission in the community, forming a unique group cohesion and common value goals, and enhancing the owners' sense of identity and belonging to the community.

Second, the purpose of community culture construction:

1, promote the construction of spiritual civilization in the community and enhance the cultural environment in the community;

2. Enhance the sense of belonging and cohesion of the owners to the community;

3. Expand brand influence, and enhance owner satisfaction and loyalty.

Third, the community cultural construction activity plan:

(1) Community activities:

Community activities closely focus on the theme of "home" and extend the meaning of "home", so that owners can feel that home not only represents the house where they live, but also means a warm harbor, which makes people relax physically and mentally and belong spiritually. In terms of activities, we will focus on the elderly and children, and hold more activities aimed at these two groups of people to reflect family affection and pay attention to the cultural connotation of the activities.

In community activities, Hongkun Club, as the main organizer, cooperates with Ruibang Property Company to participate in the organization and implementation of activities to the greatest extent, creating communication opportunities for owners and property personnel, making owners feel that the property always pays attention to all aspects of their family life, thus enhancing their sense of identity in property work.

1, by customer:

A. Affordable housing customers: organize activities that are close to life, serve life, be popular and have strong participation;

B. Commercial housing customers: focus on activities that reflect humanistic care and have great social influence, interspersed with mass activities close to life, and gradually guide owners to create a high-quality community cultural atmosphere with Hongkun characteristics;

C. focus on key customer groups. For customers who have bought houses and suites for many times in our company and high-end customers with high comprehensive quality, special VIP activities can be organized. For example, wine tasting, luxury promotion, golf specials, art appreciation and other activities. Highlight the high-end image of our company, so as to stabilize the purchasing power of such customers and the market influence on new customers.

2, according to the activity classification:

A, hold large-scale community activities regularly, and make some large-scale activities into fixed brand image activities. For example, New Year celebrations can not only organize community parties, but also organize large-scale thank-you meetings (such as New Year concerts), as well as theme activities such as Children's Day on June 1, Mid-Autumn Festival and Women's Day on March 8, which can achieve high participation and wide influence.

B. Irregular small-scale community cultural activities cover a wide range. Organizing activities according to the different needs of the owners, such as age, gender and hobbies, can also achieve the purpose of high participation, such as various special lectures, outing activities, sports competitions, flea markets, cooking competitions and so on. Regular small-scale activities increase the opportunities for owners and property management personnel to meet and communicate, and enhance emotional communication.

C. establish various mass organizations and carry out activities for many years. To set up a community organization, we can use the social resources that our company can coordinate and mobilize at present, such as setting up an owner's exclusive organization with Sanfu Outdoor Company to carry out various activities; For example, contact enthusiastic participants in elderly activities and set up an elderly choir and an elderly calligraphy association; Cheyou clubs, home economics training classes and so on have greatly enriched the cultural life of the owners. This content can focus on the elderly, an important group of social concern, fully reflect the social responsibility of the property company and enhance the owner's sense of identity with the property. At the same time, the property can provide a fixed community activity place free of charge to enhance affinity.

According to the above activities, our department plans to hold the following activities in the second half of the year:

(ii) Customer communication:

1. The property management company regularly organizes forums attended by owners and developers. Through the forum, establish smooth communication channels, listen to the voice of the owners, understand the needs of customers in time, and let the owners feel the positive and sincere working attitude of the property management company;

2. Publish this month's memorabilia of the property company in the form of paper briefing or mobile phone newspaper every month, so that the owners can know the working dynamics of the property company to the greatest extent, and be open and transparent;

3. Customers who play a positive role in the development of property work should also be highly concerned. The community can elect such owners as "harmony ambassadors". Through "Harmony Ambassadors", they can keep abreast of all kinds of daily information of owners, find problems in time and solve them in time, which is conducive to the development of property management.

4. Pay attention to publicity and guidance. The bulletin board of the community and the bulletin board of the corridor can be used as propaganda tools to timely release various community announcements, display activity information, warm tips, property laws and regulations, etc. , can be used as propaganda work, to build a link and bridge between daily property and owners.

(3) Customer care:

1, using SMS platform: at key moments such as major festivals, bad weather and road restrictions, timely send holiday wishes, special attention, warm tips and other information. Although the text is short, it can be deeply rooted in people's hearts;

2. Environmental layout. On holidays, all management departments carefully decorate the environment of the community. Such as Spring Festival, New Year's Day, Christmas, National Day, etc. The management department hangs balloons, colored lights, banners, etc. At the entrance of the community or the main road, let the owners feel the festive atmosphere and feel the warmth and harmony of living in the Hongkun family.

3. It doesn't need a lot of investment to set up a special activity center for the elderly and a children's play center in Liyufu plot with low commercial value. For example, the activity center for the elderly is mainly equipped with daily chess and cards (playing cards, chess, Go, flags, checkers, etc.). If the elderly like it, they can also carry out community activities for the elderly; The children's play center only needs to lay a simple safety mat with simple toys such as building blocks and books. This move aims to show Hongkun's concern for the elderly and children in the community, so that owners who are both children and parents can feel that Hongkun helps them share their worries and increase their sense of identity with the community.

To sum up, customer service associations and property management companies should become the "leaders" of owners' community culture, so that owners can establish common value goals in their hearts and all community members can enhance their sense of identity and belonging to the community. At the same time, we should also realize that the construction of community culture should have a long-term plan and the effect of community culture should be predicted and analyzed. Only by effectively controlling the development process of community cultural activities can it be truly feasible and effective.

Scheme 2: Actively developing community cultural activities is an important part of our company's spiritual civilization construction, and it is also a supplement to property management services. Actively carry out healthy, lively and colorful community cultural activities, and build the beautiful and artistic third golden home community into a warm, safe, peaceful and civilized "small community".

I. Purpose

1, civilized and healthy content

2. Promote neighborhood harmony.

3. Various forms.

Second, the effect.

1, create a noble cultural atmosphere in the community, form a stable, harmonious, warm and beautiful community, and promote the spiritual civilization construction of the community.

2, fully prepared, personnel, materials, venues in place.

3. The activities are entertaining and orderly.

4. Enrich residents' amateur cultural life, stimulate residents' sense of ownership and responsibility of loving and protecting gardens, and enhance community cohesion.

The atmosphere is cheerful and warm, which makes people linger.

6, through the form of cultural activities, strengthen the communication between managers and residents, promote the harmonious relationship between business households, business households and management office, and strive for residents' participation and support in property management.

Third, the system

1, set up a leading group for community activities.

2. Make targeted activity plans according to the needs of business households before the festival.

3. According to the requirements of the plan, write the feasibility activity report and budget to the company.

4, according to the company's examination and approval opinions, formulate specific activity plan.

5. Inform the time and content of specific activities and prepare carefully.

6. Designate project personnel.

7. According to the content and scale of the activity, send invitations to business households and relevant units.

8. Buy prizes and souvenirs.

9. Arrange the meeting place and activity venue.

10. During the whole activity, the staff should pay attention to all aspects, especially the safety precautions.

1 1, activity summary and report to the company.

12. Formulate the working system of community cultural departments and the special management system of clubs, swimming pools and various sports venues.

Fourth, plan

1, theme activities

A sports competition once a month, a comprehensive literary evening once a quarter, and a park people's sports meeting once a year.

2. Regular activities

Culture: open to users on a regular basis; Hold mobile book exhibitions, photography calligraphy exhibitions, special pen meetings, cultural salons, bodybuilding children's competitions, etc.

Art: family fun karaoke competitions, art evenings, folk music evenings, etc.

Sports: swimming, table tennis, football, basketball, etc.

3. Festival activities

New Year's Day get-together, Spring Festival get-together, Lantern Festival, May Day Chorus Party, Children's Song and Dance Party on June 1, Mid-Autumn Festival Moon Appreciation Party, National Day Open-air Ball, Double Ninth Festival "Sunset Red" Party, etc.

4. Organize various beneficial activities. By going out, please come in, promote various exchanges and competitions to enliven the cultural and sports life of entrepreneurs, improve the reputation of the third Golden Home, and build a distinctive cultural and artistic community.

5. Conduct two or three civilized etiquette month activities throughout the year, cooperate with the streets, and mobilize all employees to do good deeds, do practical things and send warm for users.

6. Distribute cultural activity consultation forms to users on a regular basis, actively absorb good opinions, strive for effective measures to share joys and sorrows with users, think about what users think, and integrate into residents.