What is the symbol of the Blue Ocean Building?

Blue Ocean Building. Blue Ocean House is a national men's wear brand with low price and high quality, which focuses on fashion and business style and enjoys the reputation of "men's wardrobe". Blue Ocean House Co., Ltd. is a large-scale listed company that produces and sells men's wear, located in xinqiao town, Jiangyin City, Jiangsu Province. Founded in 1997, it was listed on Shanghai Stock Exchange in 2000 with stock code 600398.

The company is a large-scale clothing enterprise, whose business covers the operation of brand clothing and the production and sales of high-grade worsted fabrics, high-grade suits and professional clothes. Brand clothing management includes brand management, supply chain management and marketing network management.

Extended data

At the beginning of 2002, Zhou Jianping, president of Blue Ocean Group, went abroad for market research as usual. I went to Japan this time. During his stay in Japan, he was deeply impressed by the rich varieties, popular prices and popular purchase methods of two Japanese clothing brands.

He imagined that if this mass consumption-oriented clothing sales model was introduced to China, it would have great repercussions in the industry and form a unique advantage. After returning home, Zhou Jianping immediately put this bold idea into action and established Jiangyin Lanhai Home Furnishing Co., Ltd. ..

After in-depth market research and brand planning, in September 2002, the first store of Blue Ocean House-Nanjing Zhongshan North Road Store officially opened. This brand-new, self-selected clothing purchase mode has turned a brand-new page for the history of clothing marketing in China.

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