What are the writing principles of the title of online marketing copy?

The title is a high-level summary of the content of the case, so that people can know what the detailed information of the case is when they see the title. Therefore, the title must be combined with the theme of the case and vivid, but not irrelevant to the content. Perhaps the audience will not know the theme of the content after reading it for a long time, so they are not interested in reading the text. Remember, no matter the title or the beginning of the article, you only need 30 seconds to retain the audience.

brief and to the point

Judging from the memory laws developed by scientists, the title of the case is 7? The word 15 is appropriate. Although it can't be hard and fast, we should stick to the principle of simplicity and clarity.

Stay away from the title party

The content of the case title should be detailed and true, not vague or too abstract. Maybe it's weird to seek attention. That's what the title party did, and the customer experience was poor. Even if it attracts a lot of attention, it is not a policy audience, but an invalid flow. The title party is the most annoying behavior of netizens.

4. The function is the same as * * *

The title is very distinctive and unique, so it is very exciting and attractive. Therefore, the advertising title should be creative. You know, the case is not afraid of thunder!

stand out

As long as the content of the title is related to the psychological needs of customers and induces their sense of concern, curiosity and happiness, the publicity function can be fully exerted. Therefore, the title should be visual and artistic in font, font and position in order to attract people's attention. Together, for different publicity targets, the title should also be targeted and not digressing. Only in this way can we give full play to the persuasiveness of the case.

6, in line with network civilization

The network has its own civilized characteristics, such as entertainment, circle, grassroots and interaction. Network marketing cases, especially network promotion and communication cases, need to conform to the characteristics of network civilization and netizens' minds.

What are the writing principles of the title of online marketing copy? Bian Xiao, the global ivy, will share it with you for the time being. If you are interested in online marketing, I hope this article will be helpful to your work or study. If you want to know more about copywriting optimization, advertising marketing copywriting methods and materials, you can click on other articles on this site to learn.