Tanabata love activity plan

In order to ensure the safe and smooth progress of things or work, it is usually necessary to make a complete plan in advance. The content of the plan is mostly the work of the superior to the subordinate or the work involving a large area, which is generally issued in the form of "file header". Then the question is coming, how should the plan be written? The following is the activity plan of Tanabata Love that I help you organize for your reference, hoping to help friends in need.

Tanabata Love Activity Plan 1 1. Activity Theme: "Golden Autumn Marketing"

The theme of this activity is "Welcome the Chinese Valentine's Day", which aims to express our sincere desire to share the fruits of hard work and create a better future with high school and mass customers, and to spread our business philosophy of customer-centered personal banking and striving to achieve "win-win" between banks and customers. On this basis, banks can refine the main "selling points" of activities into sub-topics according to the characteristics of their own activities.

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Activity content:

(A) "Happy Delivery Marketing Product" promotional gifts.

In order to encourage cardholders to spend by credit card and pay without paper, promote the rapid growth of various business volumes of bank cards and self-service devices, maintain and enhance the competitive advantage of Express Huitong business, and promote the sustained and rapid development of remittance business, the following preferential promotions and gifts are specially carried out:

1. "Tanabata Marketing. Self-service and gifts "

(1) During the activity, customers who pay twice on the self-service equipment in the province with our savings card can exchange the payment voucher and deposit and withdrawal voucher for a gift worth 200 yuan at their local business outlets. First come, first served, until it is delivered. The voucher must be the payment voucher of the same savings card. After the gift exchange, we will take back the payment voucher.

(2) Customers who sign the payment agreement during the activity can get a gift worth 200 yuan. Send it after signing the contract, one for each household, first come, first served, until it is delivered.

The event gifts are purchased by the bank itself.

2. "Tanabata marketing, many gifts.

(1) During the activity period, the annual fee of the current year will be exempted.

(2) If the credit card consumption reaches a certain standard, you can use the POS documents and bank cards of consumer transactions to collect the gifts of the corresponding standard at the designated place of the local CCB until the consumption is finished.

Spend more than 1000 yuan (inclusive) and give gifts with a value of 100 yuan;

Spending more than 5,000 yuan (inclusive) by credit card, giving away the value of 150 yuan gift;

Credit card spending 10000 yuan (inclusive) or more, giving gifts of 200 yuan value;

Spend more than 20,000 yuan (inclusive) by swiping the card, and give gifts worth 300 yuan;

Gifts should fully cater to customers' psychology of holiday leisure shopping. Suggestions for spending less than 5,000 yuan by credit card include zoo tickets, park tickets, and fast food restaurant packages with elegant dining environment around shopping malls. These are all set by the bank itself.

Banks should actively screen 3-4 special merchants with large consumption transactions, such as large shopping malls, high-end hotels and high-end restaurants, according to local actual conditions, and take the form of on-site gifts to customers who meet the consumption standards that day to enhance the sensational effect of the activities.

3. "Tanabata Marketing. Express Huitong preferential broadcast "

During the activity, the remittance fee for express Huitong was reduced by 20%.

(2) "Tanabata Marketing. Happy delivery products "outlets, to carry out silver-haired products display and quality service activities.

Take the business outlets as the unit to carry out the "Golden Autumn Marketing, Happy Products Delivery" quality service and individual silver product display activities. These activities mainly include:

1. Hang publicity banners at business outlets, and post and place marketing activity posters and activity leaflets of provincial branches (issued recently) to attract customers' attention with novel and rich visual appeal.

2. Tellers in outlets wear work badges uniformly, which increases the affinity of employees and highlights the warm and cordial service image of our employees.

3. During the activity, outlets should set up special publicity information desk and be equipped with storage guide, strengthen dynamic publicity, guide customers to handle ordinary deposit and withdrawal and payment business through self-service channels provided by banks, and actively do related exchange work.

4. Actively carry out high-quality service of outlets, improve the service quality of counters of express Huitong and other businesses, strengthen the communication between counter personnel and customers, and effectively enhance the service image of outlets.

5. Do a good job in providing customers with green channel services, provide preferential services to customers in strict accordance with relevant requirements, and create a good holiday service environment for customers.

6. During the activity, banks will send holiday cards made by provincial branches to customers by letter or manual delivery, and prepare a certain number of gifts at the same time. Gift bags are uniformly produced and distributed by provincial branches, and gifts are provided by banks.

7 Cooperate with local high-end cooperative institutions in catering, entertainment and other industries, and customers who hold my card can enjoy preferential treatment during the event; Joint airports, stations and other transportation departments provide VIP services to customers.

8 During Tanabata, customers go out more, and banks should ensure the normal operation of wealth management centers, wealth management counters and customer-specific windows; At the same time, organize business outlets, personal loan centers and other operating institutions to effectively implement customer green channel services and various preferential services to create a good holiday service environment for customers; In addition, we should cooperate closely and strictly implement the standard of "roaming service" to ensure that V customers of the head office can get special services all over the country and honor brand promise. This is the music owner.

Love in Qixi Activity Plan II (1) Activity Background

"Qixi" Valentine's Day is full of myths for urban lovers. On Valentine's Day on Tanabata, when handsome men and beautiful women in the city express their love one after another, all major businesses will set off the climax of various activities such as Tanabata gift-giving, beautiful transformation, lovers' pairing, love declaration and so on.

Fully tap the characteristics of the traditional Chinese Valentine's Day in China, and effectively integrate and promote the products and services of enterprises (including company activities in the same city | making friends, personal space and beauty products in shopping malls), which will have unexpected effects.

(ii) Theme of the event

Passion Tanabata forge eternal love.

(iii) Purpose of the activity

ü Through this activity, personal space was successfully introduced to the public, the activity of space members was improved in a short time, the visibility of space was enhanced, and the space was effectively activated.

ü Through the "Transformation for Love" link of this activity, we can effectively promote the beauty products of ladies in shopping malls and the Chen Shi Lotus Leaf products that the company is vigorously promoting at present.

ü Through this activity, you can effectively create the marriage and dating column in the same city activities of the website and enrich the column information.

(4) Activity time

July18th to August18th, 20×× years.

(5) Sponsoring enterprises

Xx beauty products company XX spring photography company XX restaurant

(VI) Contents of activities

1, ★ Online section ★

personal space

(1) space love declaration wall. Set an activity page in the space, and the activity page is equipped with a love declaration wall. After registration, netizens can write down their expectations for love or love declarations for their lovers. After filling in, you will have the opportunity to show it on the home page of the event. And recommended by netizens as the most classic declaration of love, and have the opportunity to publish it in cooperative newspapers. This move is a good event theme for netizens and websites.

After registration, netizens can participate in the "Love under the Tree" blog creation contest. Before the blog contest, the top ten will be invited to participate in the party activities on August 7th, 16, 17, to present prizes and show their talents.

(3) Register as a member of xx, and find the user information of other netizens in the activity and find the object you like.

(4) Click "Dating Me" to write down the invitation of love, and meet to attend the Shanghai ×× Tanabata live party. According to the number of invitations received, a popularity ranking will be generated. The top 6 people (3 men and 3 women) with the most invitations will become popular kings, invited to offline blind date parties, and there will be grand prizes waiting for you.

Please pay attention to the small notes on your personal page and accept or reject other people's invitations.

⑥ In addition, the first 100 registrants can get a "true love space template" tailored for you for free on their personal pages, and they can set a love declaration on the template.

Urban activities

⑦ Publish a message in the column of ×× City Activities, and the company will hold a large-scale theme party during Valentine's Day on Qixi.

At the same time, members can post courtship invitation information in the dating column, and after being invited, they can call directly to sign up for activities.

Shopping mall promotion

9. In order to cooperate with the climax of this activity, Lotus Leaf Bao Company was invited to sponsor this activity, and at the same time, the activity of "Change for Love" was added to the activity, focusing on launching beauty products.

Attending: The netizen clicked on the online activity link of "Tanabata Love Becomes Love" and immediately earned the activity page of "Tanabata Love Becomes Love" in the mall, which contains the "transformation" recipe tailored by the company for netizens. You can give it to a woman you like or buy it yourself. Purchase during the activity can enjoy the preferential price.

2, ★ Offline part ★ Tanabata night

Activity train of thought

? Some offline activities are sponsored by Yehuahong Restaurant, which can not only promote Yehuahong Restaurant, but also successfully promote the finished products of Chen Shi Lotus Leaf Bao at the event site, thus achieving a double harvest.

? At the same time, other beauty products companies can be arranged to participate in the live event "Fashion Show".

? Get in touch with the wedding photography company, which will provide mobile phone photography and wedding dresses throughout.

? Before August 1, count all the members attending the party and inform them of the time and place to attend the party. On August 3rd, contact the members attending the party again, and finalize the time and place to ensure that the event is foolproof.

? Offline party time: August 7th 16, 17 afternoon (attachment: subject to the telephone notification of the staff! )

Active link

1) That's how we fell in love-love under the tree.

2) That moment goes to eternity-wedding dress show

3) tacit understanding day and night-wonderful game links.

4) The gorgeous turn of the ugly duckling-fashion show.

5) Romantic Hand in Hand Dancing with True Love-Live Party

6) Dazzling, colorful-small prizes emerge one after another, and there is a live lottery, and the high-end cosmetics set prize worth 20xx yuan is waiting for you.

Moderator string words: (omitted)

Site layout and personnel (omitted)

Equipment required for activities (omitted)

Matters needing attention in activities (omitted)

3.★ Post transmission ★

He published articles in Cooperation and various online media: "Hundreds of new couples walked on the red carpet through ×× acquaintance, forging eternal love".

(VII) Activity execution and flow (omitted)

User activity flow (omitted)

(eight) media publicity (omitted)

Cooperative newspapers and periodicals

Other cooperative media

(9) Omission of expense budget

Tanabata Love Activity Program III. Activity Theme

"Heart to Heart Star Wish" borrows a romantic star and makes a sincere wish to continue the fate of his or her previous life.

Second, the purpose of the activity

1, the ultimate goal: to increase product sales;

2. Direct purpose: improve brand awareness and reputation through activities.

Third, the activity time

65438+1October 23rd-February 20th

Fourth, the venue

The selling point of xx jewelry in North China

Verb (abbreviation for verb) organizer

Xx jewelry co., ltd

Sixth, the details of the incident.

Divided into three parts

1, dedicated to lovers who can spend Valentine's Day;

2. Dedicated to lovers who can't spend Valentine's Day;

3. Dedicated to single aristocrats.

Details are as follows:

1, dedicated to lovers who can spend Valentine's Day.

Write a romantic poem with him (her) * * *, make a sacred covenant with him (her) * *, share deep language with him (her), hold hands with him (her) * * * in this life, and continue the fate of previous lives.

Love recommendation: "Heart Talk"

2. Dedicated to lovers who can't spend Valentine's Day.

There are you and him (her), unchanging true feelings and eternal expectations, just because love is in our hearts. Give him a blessing, and it will come true, because it is the embodiment of love.

Love recommendation: Heart Sea

3. Dedicated to single aristocrats

On the day when the color plates are paired, let's put down our burdens for a while and have a date with the meteor. I believe it will fly to the place where our dreams come true with our wishes. Love recommendation: Kiss of an Angel

Highlights 1

"heart to heart, star to star"

Make a sincere vow to him or her, and let the meteor carry your true feelings and travel through every corner of the world. I believe the dream in your heart will come true. Objective: To create a romantic atmosphere for lovers and let them feel the uniqueness of ×× jewelry. )

Prop preparation: the meteorite, placed in a delicate glass box, represents the eternal love of one percent, one thousandth, one thousandth and one billionth of a meteor.

Activity highlight 2

"True Statement Collection"

Participants fill in your declaration on the card specially made for you, and we will select the most creative declaration, the most touching declaration and the most romantic declaration on March 3. Be sure to leave your contact information! We will help you convey your love to him/her. (Objective: To create a space and venue for couples to vent their feelings, on the one hand, to improve the brand's popularity and reputation. )

In order to make the award fair, we specially prepared a sealed box and an envelope for those who fill in the declaration. Fill it out, seal it in an envelope, and then put it in a box for the judges to choose.

Proper preparation: reserve appropriate space on the activity flyer page. In addition, leaflets should strive to be novel, unique and different, giving people a desire to read carefully.

In order to make the promotion successful, it is necessary to make the activity stimulating and stimulate the participation of the target audience. The higher the degree of stimulation, the greater the reaction to promote sales. This is the point to stimulate the target object.

Activity highlight 3

"shopping is polite"

All customers who shop on February 14 will be given small gifts. (flowers)

Activity highlight 4

You can also design and process your exclusive diamond jewelry for you at our main sales points. It must be fun!

However, you must remember to order in advance before you can give your people a unique diamond jewelry on Valentine's Day.

Besides, you can go to romantic and warm coffee shops (candlelight dinners), teahouses and discotheques.

Seven, media publicity (omitted)

Eight, the scene layout

Each selling point setting area shows the recommended products of this event.

In line with the theme of this activity, it mainly highlights the atmosphere of "romance, warmth and solemnity".

Specially show the complimentary objects of this activity: the eternal love of one percent, one thousandth, one thousandth and one billionth of a meteor.

Each selling point is decorated with star ornaments (folded into small stars with ribbons) to create an atmosphere where meteors pass by (one big star and five small stars for each selling point).

Hanging the flag: a romantic meteor, with our sincere vows across the sky.

× Exhibition shelf: show the content of the activity.

Love in Qixi activity plan 41. Activity time

20 ××××× Year××× Month× Day

Second, the venue of the event

Customer service center on the first floor

III. Contents of activities

During the activity, in order to reflect the atmosphere of Qixi activities and seize the business opportunities in Chinese Valentine's Day, a marriage certificate gift activity was specially launched during the activity.

Fourth, the activity operation

① Anyone who comes to the store with a marriage certificate can get 1 rose for free without shopping; Limited to 77, until the end.

(2) Couples who spend any amount in our store and get married in aluminum that year (married 10) will be given 2 roses; Limited to 77, until the end.

(3) All couples spend any amount in the store, and three roses were given to the porcelain wedding that year (married for 20 years); Limited to 77, until the end.

(4) All couples spend any amount at the store, and 6 roses will be given to the Pearl wedding (30 years of marriage); Limited to 77, until the end; Add 1 box of chocolates, limited to 77 boxes, while stocks last.

⑤ Every couple customer spends any amount in the store. It was a ruby wedding (married for 40 years) and gave 8 roses; Limited to 77, until the end; Add 1 box of chocolates, limited to 77 boxes, while stocks last.

⑥ All couples and customers spend any amount in the store, and 9 roses will be given for the golden wedding (50 years of marriage); Limited to 77, until the end; Add 1 box of chocolates, limited to 77 boxes, while stocks last.

Verb (abbreviation for verb) division of activities

The planning department is responsible for the procurement of roses and flowers and the creation of the atmosphere at the event site; The finance department is responsible for distributing registered gifts at the event site; The operation department is responsible for the supervision and inspection of activities.

Tanabata Love Activity Plan May Day, Tanabata Valentine's Day theme

Romantic Valentine's Day, Singles Day. Let single men and women no longer feel lonely on Valentine's Day, and give them a chance to try to find fate.

Second, Tanabata Valentine's Day target market positioning

The high-paying class and senior white-collar workers who are still single are further promoted to the social middle class.

Third, Tanabata Valentine's Day slogan

Today is Tanabata Valentine's Day. Say goodbye to bachelors.

Fourth, the specific activities of Valentine's Day on Tanabata

Xxx month xx day:

1. The participant checked into the hotel in the morning and brought a bachelor ring made by the hotel to represent him in this activity. At the same time, he also sent a signal of being single and looking for love.

2. Have a barbecue party indoors at noon. Participants introduce themselves and get familiar with each other. At this time, the girls choose their favorite objects one by one to complete the first speed dating between men and women.

3, separate activities until dinner, couples can get to know each other freely. Entertainment places can be hotel cafes, entertainment centers or cinemas.

There will be a night masquerade party and a buffet in the hotel. Participants are dressed neatly and wear a ring to enter the venue. Talented people can take this opportunity to show on stage, or they can pay attention to it silently and find their partners. At the same time, it is also a good opportunity for successful speed dating men and women to deepen their understanding.

5. In the middle of the night, fly a sky lantern (Kongming Lantern) in the shape of love into the sky, put your hands together, make a wish, and the hotel will cooperate to light fireworks. The perfect day ended smoothly.

* * Month * * Day:

1, entertainment activities continue in the morning. There are two competitions: "Karaoke" and "Running behind your girlfriend's back", and the winner can get a free hotel room for one night. The room standard is selected by the winner.

2. Lunch is a simple buffet, which allows participants to continue to light their love fire in a relaxed atmosphere.

3. After lunch, boys choose girls to finish the second speed race for men and women.

The pottery teacher teaches couples to make handmade pottery as a Valentine's Day gift.

Before dinner, it was finally a big confession of love.

6. If the pairing is successful, you can stay and enjoy the Valentine's Day dinner provided by the hotel! After that, you can make a wish on the wishing tree, lock their love on the stone wall of the "Tianya Haijiao" and take photos as a souvenir. Love is long-lasting. Unsuccessful people can check out and leave by themselves.

Five, Tanabata Valentine's Day marketing strategy

1, product characteristic strategy

Meet the personalized and diversified needs of single young people looking for partners. Wearing the bachelor ring made by the hotel shows that I am still single, longing for love and a happy life. Lover lock is a long-term relationship between couples who have witnessed successful pairing, so they are destined to become attached after all.

2. Sales channels

(1) Direct sales: register directly at the hotel site.

(2) Indirect sales: registration of travel agencies, tourism distribution centers and other institutions.

3. Price strategy

⑴ Price of new products: During the introduction period, the high-priced write-off strategy will make participants feel superior, and at the same time, it will also make single aristocrats with high salaries and high status interested in it, so that they can feel the joy of finding friends, and at the same time, they will not feel that this kind of "blind date" activity will lower their status. And the hotel will make a lot of money in the short term. When the product gradually enters the mature stage, the price can be appropriately reduced and the market share can be expanded as much as possible. It can also be divided into different qualities and different prices according to the social class of the participants to meet the needs of different groups of people.

⑵ Price in mind: The main market group between the launch periods of new products is the high-paying class, so it is suggested that the whole activity be priced by prestige pricing strategy. It not only improves the value of new products, but also supports the status of participants and gives people spiritual satisfaction.

(3) After the mature period, the discounted price strategy can be adopted: for example, a single doctor in a hospital can register together, and the number can be discounted.

4. Advertising promotion strategy

Leaflets, housing publicity (priority registration for tenants), newspapers and magazines, the first successfully matched couple100th, etc. are all product spokespersons.

5. Internet marketing

Hotel official website cooperates with Valentine's Day related websites.