How did Karl Raphael make his brand famous around the world?

Karl Lagerfeld, he is known as a leader in the fashion industry. The famous German fashion designer Karl Lagerfeld was born in Hamburg in 1938. He has cooperated with many fashion and art brands. He has served as a famous Chief designer and creative director of fashion brand Chanel, and founded his own eponymous fashion brand and Italian fashion brand Fendi. Speaking of Karl Lagerfeld, the first reflection in his mind is always the signature expression of Chanel's artistic director. He wears sunglasses, holds a fan, and has a braid of white hair behind his head. The eternal sunglasses occupy the At the commanding heights of the fashion world, people call him "Fashion Caesar" or "Buddha". He is always as energetic as "a well-fed ginseng", proficient in German, English, French, Italian, witty words, obsessed with tradition and looking forward to the future. He was called "a representative of the contemporary Renaissance" by the media.

In 1954, Karl Lagerfeld won the Wool Board Fashion Design Award. In 1955, the Fashion Design Award judge Pierre Balmain chose him as an assistant to study under his brand. In 1954, Karl Lagerfeld won the Wool Board Fashion Design Award. In 1955, the Fashion Design Award judge Pierre Balmain chose him as an assistant to study under his brand. In 1958, he was appointed Jean Patou Fashion Designer. After five years as a house designer, he left the office and became a freelance designer. In 1964, he became the brand designer of Chloe, positioning the brand in a classical and romantic aesthetic style. In October 1972, Karl Lagerfeld designed Croy's 1973 spring and summer fashion series was a great success and became the front page headlines of the newspapers at the time. In 1992, he became the designer of the brand again. In 1965, I have been working as a designer for the Fendi brand to this day. At the same time, Fendi's famous The double F logo also comes from Karl Karl's dramatic design concept, which has made Fendi's brand clothing attract attention and praise from the global fashion industry, thus pushing Fendi to the forefront of high-end fashion.

In 1983, he became the brand designer of Chanel, which was generally out of favor with the outside world, and successfully revived the brand, making Chanel one of the most profitable fashion brands in the world. Karl perfectly distilled the essence of Coco Chanel The essence of elegance, improved proportions, retained loyal customers, added sports and rock elements, attracted a group of young people, and promoted advanced customization and exquisite technology, successfully leading post-war Chanel to a path of modern elegance At the same time, desrues, lemarié, essay, Massaro, Michel, Goossens and Guillet are all included in the package. In 1984, the eponymous personal brand Karl Lagerfeld was launched in his own brand. Karl's design personality has been vividly reflected: slim, narrow body, straight outer tailoring lines with narrow sleeves, as well as the combination of classical style and street fun, forming many Innovation. In 1987, he started his photography career for brand promotion. Later, he shot most of the advertisements for brands such as Chanel and Fendi, and he also had many photography collaborations with fashion magazines.

In November 2004, Karl cooperated with the famous Swedish fast fashion brand H&M to launch the "Karl Lagerfeld × H&M" limited edition fashion, which was sold out after 2 days. On December 8, 2006, Karl announced the launch of the sub-brand "K Karl Lagerfeld" of the eponymous brand. K Karl Lagerfeld positioned itself as a young, casual and fashionable brand, with men's and women's clothing, and launched a large number of T-shirts and jeans In October 2007, the Fendi Great Wall exhibition held a press conference at the Great Wall of China, and Karl became the first designer to hold a press conference at the Great Wall. From June 10 to September 7, 2008, Karl Lagerfeld was launched at the Palace of Versailles. The "Light and Shadow of Versailles Palace in the Sun" photography exhibition captures the light and shadow effects from a completely original perspective and interprets the unique and splendid cultural and historical heritage of the Palace of Versailles.