What does an e-commerce agent do?

E-commerce agency operation is a commercial service provided for the needs of traditional enterprises to develop e-commerce. E-commerce agency operation service can help enterprises reduce costs, obtain more professional services, improve work efficiency and meet the needs of enterprises to expand e-commerce strategy. The services provided by e-commerce agency operations include mall application or platform construction, product shooting and uploading, mall decoration design, etc. How to charge? Let's have a look. What do you mean by 1. agency operation?

E-commerce, that is, e-commerce, is a kind of trading activity and related service activity in the form of electronic trading; Agency operation is a service mode, which is to provide services to help traditional commercial brands watch online sales and operate e-commerce. E-commerce agency operation is a kind of commercial service provided for the needs of enterprises for e-commerce.

E-commerce agent is a professional e-commerce service provider entrusted by traditional brand enterprises by contract to provide some or all e-commerce operation services or network marketing services for enterprises. E-commerce agency service can help enterprises effectively reduce costs, obtain more professional services, improve work efficiency and meet the needs of enterprises to expand e-commerce strategy.

Second, what does an e-commerce agent do?

E-commerce agency services include e-commerce strategy consultation, e-commerce channel planning, e-commerce platform design and construction, e-commerce website promotion, e-commerce marketing planning, e-commerce training and counseling, e-commerce operation trusteeship including data analysis, customer relationship management and commodity management, and enterprise network marketing planning. Help enterprises quickly promote the growth of e-commerce business at low cost.

1, the mall applies for or builds the platform.

According to the needs of enterprises, build a flagship store in Taobao, apply for Tmall Mall, or establish an independent B2C e-commerce platform.

2. Product shooting and uploading

Professional studios and photographers. Provide product scene diagram, model diagram, product use diagram, product collocation diagram, appearance diagram, detail diagram, and goods on sale.

3. Shopping mall decoration design

According to the brand style and copy planning, design the home page, column design, activity design and product inner page design. Make regular changes according to the promotion plan.

4. Operation and promotion of shopping malls

According to the annual plan and monthly plan, the store manager carries out advertising planning and operation promotion planning for the brand, and combines the promotion in the mall station with the promotion of comprehensive resources outside the station.

5. Customer service sales system

Experienced customer service team can go to the store online in real time, provide 7*24 hours online shopping guide service, monitor the service process in real time and answer customers' questions in time.

6, logistics order management

Combined with advanced supplier management system and order management system software, timely handle sales orders and notify warehousing logistics to deliver goods.

7. Network distribution custody

Through communication with the enterprise, combined with the actual situation of the enterprise, we provide a series of implementation plans that meet the actual needs of the enterprise, such as distribution mode, distribution rules, distribution commodity selection and after-sales consultation. According to the characteristics of enterprise products, select effective distribution channel resources, formulate corresponding distribution prices and corresponding market strategies.

Third, how to charge the operating expenses of e-commerce agents?

At present, the charging mode of e-commerce agency operation is generally divided into three services: fixed charging mode, service charging mode and commission mode.

1, fixed charging mode (sales are not guaranteed, but the normal operation of the store is guaranteed)

This service model was adopted by most online store hosting companies when the e-commerce agent was just established, but it has been gradually abandoned with the rapid innovation of the online market.

2. Service fee mode (guarantee the sales target, but do not guarantee the normal operation of the store)

At present, the mode of collecting down payment service fee or deposit is the general mode of most online shopping store hosting companies. When they sign the contract, they will ask the customer to pay a service fee or deposit, which will not be refunded afterwards, regardless of whether the sales target is achieved or not.

3. Commission mode (after signing the contract, the commission will be paid after obtaining the sales volume to ensure the normal operation of the store).

With many years of experience in online store operation and service industry, online store hosting companies speak for themselves with their own strength. Professional talents and superb technology are the powerful guarantee of its strength; Super high success rate is the most direct proof of its strength? No matter what problems occur in your store operation, the online store hosting company can help you diagnose in the shortest time, quickly prescribe the right medicine, and prove its strength with data and sales.

Generally speaking, e-commerce charges for operating services vary according to the difficulty of operation and the size of the company. Generally, it is reasonable for enterprises to train 20%-30% of their own operation teams. The specific charges still depend on the cooperation mode and specific charges selected by enterprises and e-commerce operation companies through consultation.