What kind of institutions are modern baby early education and children photography?

(About Modern International)

S.A Modern International Development LLC, established in Delaware, USA, has a strong fashion culture market management team and international operation resources, integrates customer service, product management and operation promotion, devotes itself to the spread and management of global fashion culture, actively promotes China fashion frontier enterprises and people, communicates with emerging global fashion consumption concepts, and establishes good cooperative relations with many domestic enterprises.

Owned by modern international

M & amp； Enterprise Consultant of Moenbei; consultant firm

Modern baby parent-child center modern baby

New york wedding photography new york &; New York

Modern personality wedding photography MODA photo

Modern coffee art lounge MODA coffee house

Many excellent brands or enterprises are at the forefront of the industry.

Modern international cooperates with outstanding domestic enterprises, adhering to the corporate culture spirit of "friendship and sharing", spreading fresh culture while developing enterprises, and building a resource platform, so that more professionals can gain broad expansion space in the development of modern international.

Modern International fully integrates China's new family culture elements and modern enterprise management system, and introduces the parent-child service system with the most comprehensive strength and innovative spirit-Modern Baby Parent-child Agency into China, creating a brand-new growth plan for China Baby and providing more professional, personalized and practical parenting consultation for China parents.

Modern Baby is the founding project of Maunbee enterprise, and the first project of American Modern International in China baby industry layout. Since landing in China in 2008, Modern Baby has actively introduced the early education and baby service system leading China, providing quality services for tens of thousands of infants in China, and accumulated rich experience and resources for Maunbee's 360 baby industry strategy. Whether it is the brand influence, the comprehensive strength of a single store or the business performance of the store, Modern Baby has quickly become a local parent-child service within one year.

Modern baby is aimed at parents. Through systematic and scientific curriculum exchange, parents can learn how to raise their children and integrate education into children's free and happy activities, which not only enables parents to understand how to educate their children, but also enables parents to master communication skills and parenting knowledge with their children through field practice, and at the same time enables children to have better learning ability and self-improvement ability.

Brief introduction of modern baby

Modern Baby is an infant service agency authorized by American Modern International Development Co., Ltd. and invested by Moenbei Enterprise Management Consulting Co., Ltd. Its China headquarters is located in Hengmaoxing Fashion Life Center, No.333, Nanchang Square South Road, Jiangxi Province, with an area of 1 000 square meters. According to its self-positioning slogan, it is the world's leading infant growth service organization.

Modern Baby was actually established in June 2007. At present, it is an early education service organization with a large single area in China. However, Modern Baby is not an early education center in a strict sense, because in Modern Baby, besides early education services for infants aged 0-3, there are also children's photography during pregnancy of 65,438+02, infant swimming of 0-65,438+0, and courses for expectant mothers serving pregnant women and new mothers serving newborn mothers.

In terms of business model, Modern Baby is a rare multi-service compound organization in China and even in the world. Its founder, Mr. Sean, hopes to completely integrate infant services from the industrial chain structure, build a unique infant service platform in the world, and carry out subversive resource integration in the business model and profit model, thus covering the service needs of infants throughout their growth.

The origin of the word modern baby

Modern International Development Co., Ltd. was established in Delaware, USA. Actually, it is an offshore company controlled by China investors, mainly investing in fashion industry and holding brands in China.

The English name of MODERN BABY is composed of "Modern Baby", which is the main word of American Modern International Development Co., Ltd. The word baby defines the business orientation of Modern Baby itself-baby.

At the same time, Modern Company also has new york Wedding Dress and Modern Personality Photography, Modern Coffee Lounge, Moenbei Enterprise Consultant and other institutions with different brands, each of which operates independently, and the headquarters is responsible for the overall investment and strategic planning.

A brief history of modern infant development

In June 2007, the first store of Modern Baby was located in Hengmaoxing Fashion, Nanchang, Jiangxi.

Hengmaoxing Fashion is the most upscale residential area in Jiangxi Province, and modern settlement means occupying a certain position among high-end users.

The first modern baby shop covers an area of only 350 square meters, including early education, children's photography, swimming touch and other services. After two years of development, Modern Baby has expanded to 1000 square meters. In addition to the above-mentioned projects, it has also created unique services such as expectant mothers' classes and new mothers' classes, and extended its industrial reach to all-round services such as teacher training and institutional certification, which means that Modern Baby will create a new model covering infant industrial chain services and investment, entrepreneurship and management.

20 10 1, the second store of Modern Baby opened in Longxin Square, Nanchang, Jiangxi, covering an area of 500 square meters.

During the three years of operation, Modern Baby received applications from all over the world, but according to the person in charge, Modern Baby did not accept them rashly, which means that Modern Baby did not seem to act and develop faster than its peers in three years. However, in the strategic planning of modern baby, the innovation of technology and mode is regarded as the core competitiveness, and perhaps through a longer period of accumulation and promotion, faster growth will be achieved.

[Edit this paragraph] The industrial structure of modern babies

industrial structure

Modern Baby integrates early education, baby swimming and children's photography, which is the first business model in China and even in the world. At the end of 2009, Modern Baby launched the new mother class and expectant mother class, extending the industrial chain to pregnancy, making the whole service cycle as long as 13 years.

The projects managed by Modern Baby are not absolute innovations, and the market is developing well. However, the mode of integrating the four major projects is a quite bold innovation.

Although the service target is parents of infants and the service content is relatively traditional, the integration of the four major projects requires very high skills. Early education is the most essential service project, while children's photography requires higher technical content and product quality. Although swimming touching the ball is relatively simple, it also needs a long service process. Especially in the market development, swimming and mother's classroom are facing strong competition from traditional maternal and child health care institutions, which puts forward a higher brand and technical test for private institutions like Modern Baby.

After three years of running-in, modern baby seems to have achieved relative success in the integration of industrial structure. According to the information disclosed by its company, Modern Baby's unique industrial structure makes it unnecessary for them to face the competition from any traditional institutions, such as early education, children's photography and swimming touch. Although there are excellent service organizations in the industry, Modern Baby's one-stop service can enable parents to realize a simpler and more valuable consumer experience. However, mom's class is not a profitable project of modern baby, but is introduced to the market in the form of public service, and parents are locked from the earliest terminals, thus making the whole industrial chain smoother.

What kind of miracle can modern baby's unique industrial model create? It is still too early to draw a conclusion, but such bold innovation is enough to prove the gap and growth space of the current infant service market.

business model

Because it covers a variety of business projects, the service of modern baby parent-child center presents a unique style.

At present, the infant service institutions in Chinese mainland are still dominated by technology, and general practitioners are teachers or professional technicians. They set up their own institutions out of their enthusiasm for technology. But Mr. Sean, the founder of Modern Baby, is a media person. His ten years of media experience and planning background doomed Modern Baby to be an innovative organization oriented by operation.

Modern Baby has its unique features in marketing management and operation planning. For example, in the development market, it is guided by the mother's classroom, attracting more parents' participation with a lower threshold, and fully demonstrating the professionalism and enthusiasm of its services. After the child is born, he can enjoy the excellent service of professional swimming touch, and gradually realize communication with parents, laying the foundation for the future early education. In the whole growth process of children, children's photography is an indispensable supporting service.

A complete and close industrial chain makes the business model of modern baby complicated and interesting. But it has also become a frequent market problem, that is, if the infant service institutions are not specific enough, how to ensure professionalism?

However, if the management structure of Modern Baby is subdivided, the service of Modern Baby adopts the professional team system, that is, the technical team of each project is independent and has a complete training and assessment system, but all project businesses adopt a unified business platform, and the business platform directly interacts with each project team, thus realizing the seamless docking of industrial processes.

With the development of enterprises, teachers and human resources will inevitably become one of the shortcomings of enterprises. Modern Baby has invested a lot of energy and financial resources in human resources training. At this time, the market-oriented core strategy once again plays a role. Under the leadership of Mr. Sean, Moenbei, the parent company of Modern Baby, began to integrate the internal system of training teachers and employees, formed a professional training lesson plan that can be disseminated to the outside world, and then launched a series of professional training courses such as early education, baby nurses, photographers and makeup artists, which turned employee training into social training, turned cost projects into profit projects, and once again created the boundary expansion of industry and commerce.

In the future planning, Modern Baby will not only run its own stores, but also further liberalize franchising and brand joining, choose suitable partners to become its own entrepreneurial partners, and open branches in teacher training.

Modern Baby is committed to opening a large-scale aircraft carrier headquarters in the city center, opening a professional early education community store in the downtown community, and undertaking photography business as the business door.

core technology

Faced with a comprehensive and innovative business model, Modern Baby has no choice but to be original. Modern Baby, like all innovators, must invest a lot of resources in technology research and development to ensure the uniqueness and originality of technology, so as to truly reflect the value of innovators.

Modern Baby's technology research and development team is relatively large in domestic institutions, and technicians are trained and promoted from the front line of business, so practicality is one of the characteristics of modern baby.

[Edit this paragraph] The technical structure of modern babies

1+ 12 service system

Modern Baby summarized its characteristic business as 1+ 12 international early education service system.

Can be summarized as follows:

12 growth service: Modern Baby provides 12 services for children aged 0-6: Shawn's growth intelligence assessment, Shawn's growth initiation training, Shawn's scientific logic training, creative thinking training, integrated training, whole brain development course, MSEE professional qualification certification, expectant mother lecture club, new mother lecture club, professional swimming touch for infants, and creative art for infants.

12 class guidance method: Modern Baby 12 class guidance method provides a theoretical basis for the technical standards of early education training for the first time: situational interaction, experience and practice, voice and emotion, freedom and fraternity, practical discussion, practical discussion, multi-dimensional, common growth, teaching students in accordance with their aptitude, learning from each other's strong points, inspiration and understanding, and enduring.

12 growth point: 12 growth point provided by modern baby curriculum. The key points of early education training are summarized as: stage characteristics/growth point, perception and cognition point, action coordination point, order self-control point, body experience point, body shape point, Chinese and English vocabulary, group order game, social interactive game, team interactive game, parent-child warm game and individual experimental game.

12 growth ability: modern baby training can improve children's literacy from 12 ability, and it is more practical: logical thinking, artistic perception, hand-eye coordination, body balance, self-control, language expression, socialization, psychological adjustment, cognitive analysis, team adaptation, practical experience and innovation.

12 types of emotional intelligence personality: the cultivation of emotional intelligence personality is a unique concept of early childhood education for modern babies, and it is also one of the more innovative technical connotations: filial piety and care, respect and tolerance, honesty and integrity, order and personality, friendliness and harmony, self-confidence and reflection, optimism and positivity, courage and strength, cooperation and sharing, observation and analysis, learning and imagination, self-determination and expression.

12 course elements: Modern Baby decomposes and summarizes the courses in early education training, thus enriching the course content elements: demonstration: scenario demonstration course theme, explanation: explanation, analysis, experience: experiencing and feeling changes and practicing together: encouraging hands-on imitation learning, observing: observing changes, training concentration, analyzing: guiding and analyzing principles, laws, and summarizing: summing up experience and practice.

12 quality standard: in the early education industry, Modern Baby summed up the curriculum quality evaluation for the first time, which made the whole industry have a quality value evaluation system: atmosphere: lively but not chaotic, rhythm: compact but not sloppy, content: rich but not mixed, explanation: clear but not brief, interaction: active but not loose, teaching AIDS: practical but not irrelevant, expression: vivid but not weird.

MSEE standard certification

MSEE standard system is a set of authentication system introduced and developed by Moenbei organization. As many as 3,000 standards have been designed for baby service organizations, which can be used for organization certification and promotion training in operation, service and business, so that the baby service industry has a complete value system.

Main evaluation criteria (MICQ)

Management and promotion (MNAGE), innovation and research and development (IDEA), curriculum and teaching plan (curriculum), monitoring and guarantee (quality)

Secondary evaluation standard (SDCR)

Service and value (SERVE) hardware and environment (DEVICE) charging and consumption (COST) value-added and convenience (RAISE)

3E

At the same time, MSEE also has a unique teacher level evaluation system: 3E.

MSEE basic standard (ESST)

Good ethics, professional ethics and norms, excellent professional quality and basic professional quality.

Standard implementation is the mastery and operation of teaching standards and the standardized application of standard language and actions.

Proficient in teaching plans and processes, standardized implementation in the course, in line with the requirements of class mode.

Tone can adjust the classroom atmosphere, handle and control unexpected situations and control emotions.

MSEE intermediate standard (EILT)

Language communication (Express) Good communication and expression skills, clear and standard language level, professional and flexible communication.

Innovation and supplement in the implementation of innovative courses, flexible use and integration of course teaching plans.

Proficient in skill level, able to implement courses from cases, coach and improve basic students, and make a good summary.

Etiquette image (moderation) Good appearance image, reliable and comfortable communication and expression, professional etiquette level.

MSEE advanced standard (EMCK)

R&D strives to have independent R&D capabilities and R&D achievements, which have been verified by market and practice and can be popularized.

Manage is familiar with the operation and management of the organization, has the ability of independent management and operation, and can build a team atmosphere.

Professional qualification (ability) has standard years of professional experience and good qualifications in the industry.

A wide range of knowledge, a comprehensive understanding of infant rearing and psychology.

The product content of modern baby

The product content of modern baby

Modern Baby provides all-round non-traditional services for 0- 12-year-old infants, mainly focusing on 0- 1 year-old swimming and touching, 0-3-year-old early education and 0- 12-year-old children's photography.

Its main curriculum system includes:

Shawn curriculum system (basic thinking training);

Sean interpretation:

Wisdom/intelligence, habit/personality, adherence/observance, enthusiasm is warmth/warmth, innocence is innocence/purity.

Sean curriculum system, through systematic thinking training, enables children to have excellent thinking and analytical skills, accumulate common sense of life, cultivate personality and enhance team consciousness.

Including Shawn's growth intelligence assessment, Shawn's children's test assessment, Shawn's growth initiation training, Shawn's elementary education course, Shawn's scientific logic training, Shawn's mathematics course.

Enable the system (ability enhancement training):

Enable interpretation:

Effort/achievement, standard/specification, ability/skill, balance/stability, vividness/liveliness, efficiency/effectiveness.

ENABLE curriculum system can fully develop physical coordination, creative thinking and imagination and cultivate elegant temperament through professional curriculum guidance.

Including: the use of artistic production thinking theory (creativity), the use of sensory integration theory (physical fitness) and the use of subconscious programs for whole brain development courses.