What is the difference between direct expression and indirect expression in logo design? How to choose?

This kind of emphasis on highlighting the characteristics of enterprises or products is generally expressed by photographic pictures, which can fully show the characteristics of enterprises. In the application of direct expression, you can also use methods such as setting off, comparing and inducing, and different methods have their own characteristics. But note that no matter what method you use, you can't pretend to be the master, but you should reflect the characteristics and advantages of the enterprise.

Indirect expression technique

This is an inherent expression skill. On the surface, we can't directly see the characteristics of enterprises and their products, but express their characteristics with the help of relevant images. This kind of expression can arouse people's imagination and has a wider expressive force. Indirect skills are usually realized through metaphor, association and symbol.

How to choose between the two?

The professional staff of the logo design company said that the direct expression and indirect expression in logo design have their own advantages and cannot be blindly chosen. Because different enterprises are suitable for different expressions, such as perfume, wine, washing powder and other products, the direct expression is more intuitive, but if enterprises are engaged in art planning, photography and other industries, the indirect expression is more suitable.