Why can't I buy clothes that I am particularly satisfied with online?

Why can't I buy clothes that I am particularly satisfied with online? Because in most online stores, you are only a flow of it at best.

Anyone who has opened an online store knows that the most expensive thing in an online store is the traffic cost. The traffic bought through various advertisements and burning money by driving can't wait to be converted into trading orders. However, the traffic that is "bought" by burning money is basically unfamiliar traffic.

In other words, you can find an online shop and open a page. This behavior is basically the result of businessmen spending money. Merchants will inevitably find ways to make friends with strangers, and will also place orders to buy.

The best strategy is definitely the kind of popular goods that look "good and cheap".

Everyone who makes clothes knows that this style is fast fashion. It looks good and cheap, basically the kind that everyone wants to place an order. But this style must be difficult to wear decently.

That's why I said at the beginning that many friends have this problem: you can't buy decent clothes in online stores!

In fact, most online stores have no choice. Its survival rules force it to sell this fast fashion.

Is there anyone who specializes in making good goods regardless of these rules?

There must be, but it's hard to find, and the price is definitely not low.

Is there a third option?

I think we must subvert the flow logic to do it.

I noticed this problem five years ago. How to make high-end goods in clothing business without relying on traffic?

The reason why online stores dare not do high-end goods is because the traffic they buy is not accurate and the relationship with customers is pure strangers. Then, if you can be accurate from the beginning, what if you are familiar with it before doing business?

This is how I designed our model. First, export the content to the internet, first explain our concept and model clearly, and attract customers who already want to buy high-end clothing.

Upon arrival, we will fully communicate with our customers to understand their figure and professional characteristics.

This is both accurate and familiar.

We don't have to pretend that those fast fashions are cheap. Our colleagues in charge of products only need to put them on the shelves according to our positioning and the needs of customers, so that customers can really wear decent styles.

In this way, customers can buy decent styles, and we don't have to spend money to buy traffic to do fast fashion.