What are the classifications of information flow advertisements?

1. Today's headlines

? Today's headline is a recommendation engine product based on data mining, and it is also one of the fastest-growing products and services in the domestic Internet field, and it is also the largest information flow platform at present.

? Advantages: the algorithm is mature, the keywords are oriented, it is convenient to build a mobile website, and it supports CPA. At the same time, users spend a long time online every day, and the daily use time of users exceeds 76 minutes, and they can promote quickly in 5 seconds, lock the target users, update the user model in 1 seconds, and deliver advertisements more accurately.

? Disadvantages: Today's headlines have a high promotion volume and a large number of clicks, but the conversion rate is low.

? Suggestions for launching the industry: financial management, life, games, app, etc. can be launched according to the classification of the navigation bar.

information flow advertising

2. Weibo

? Weibo Fantong is a marketing product that accurately delivers corporate advertisements to fans and potential fans based on user attributes and social relationships. Advertisements also have all the functions of ordinary Weibo, such as forwarding, commenting, collecting, praising, etc., which can realize the second spread of advertisements, thus greatly improving the conversion rate of advertisements.

? Advantages: It has 65 million registered users and 39 million monthly active users, and it can be used flexibly in various forms, such as blog posts, applications, accounts, videos, pictures and texts, and Jiugongge, so as to realize native communication through mobile social interaction!

? Disadvantages: high cost and uncontrollable flow.

? Industry suggestions: life products (such as food, clothing, etc.), regional products (such as photography, etc.), games, apps, etc., advertising content should have characteristics to improve the interaction rate.

3. Tik Tok information flow

? Tik Tok is the most popular short video App at present. It has a large number of loyal users and performs well in big data. It records users' behaviors through videos watched by users and constantly defines labels for users. In product promotion, it has achieved a marketing height of thousands of people. At the same time, Tik Tok supports jumping from clicking on video advertisements to landing pages set by advertisers, helping advertisers achieve the purpose of marketing promotion in Tik Tok.

? Advantages: Tik Tok has a large number of users, which makes it easy to create explosive products, and at the same time, it is an excellent choice for brand exposure.

? Disadvantages: Tik Tok's cost is high, and the requirements for materials are extremely high, the overall population's intention is low, and the requirements for the industry are relatively high.

? Suggestions for launching the industry: launch pan-flow products such as games, apps and e-commerce.

4. Baidu information flow

? Baidu information flow can be interspersed with native advertisements displayed in the information flow of Baidu platforms such as Baidu Post Bar, Baidu Home Page and Baidu Mobile Browser APP.

? Advantages: there is a search basis, keywords are oriented, and you can post them oriented.

? Disadvantages: the delivery operation is complicated, and the flow and cost are not fixed.

? Suggestions on launching industry: Baidu search engine occupies most users in China, and most industries are suitable for launching.

5. Tencent information flow

? Tencent can be said to be the leader of the social industry. With two super IPS, QQ and WeChat, it has huge traffic, which can basically cover the whole network users.

advantages: social application ranks NO.1, with wide coverage, high daily activity and high user stickiness, which is suitable for brand promotion.

? Disadvantages: the advertising materials in the circle of friends are strictly reviewed, and the price is too expensive and the competition is fierce.

? Suggestions for launching industry: it is recommended to launch light industry or life products.

6. Zhihu

? Zhihu is a real online Q&A community, and its users tend to be younger, white-collar, high-income and highly educated, and they are concentrated in first-and second-tier cities, with extremely high consumption power.

? Advantages: high traffic quality and high purchasing power.

? Disadvantages: platform users are more rational and have higher requirements for advertising materials.

? Suggestions for launching the industry: Real estate, games, finance, education and training, e-commerce, network services, tourism and other related industries can all be launched.

? The above are some mainstream information flow advertising channels and their characteristics. Enterprises can choose their own information flow channels according to the actual situation of their products. Finally, the purpose of our marketing is transformation. In choosing channels, everything should be effect-oriented.