Film and television project planning book

Film and television project planning book (collection)

Inadvertently, the work has come to an end, and our work will have higher difficulty and higher work goals. Why not write a planning book now? Is it impossible to write without a clue? The following is my collection of books on film and television project planning (collection). Welcome to reading. I hope you will like them.

Film and Television Project Planning Book (Highlights) 1 I. Preface

Dessert, as a representative of modern leisure food, is being accepted and liked by more and more people, but the current situation of domestic dessert industry is far from meeting people's consumption needs. Looking at the domestic dessert industry, ice cream shops and beverage shops under the banner of the United States, Italy and South Korea abound. The variety is simple and similar, the style is the same, there is no connotation, there is no new idea, which has caused people's "dessert fatigue." China is the dessert capital of the world, and Guangdong is the most important place in China. The profound dessert culture of China has been bred in South Guangdong for hundreds of years. Chinese desserts are mainly fresh fruits and medicinal materials, which have both delicious and health-preserving effects. The main purpose of this advertising plan is to promote Manchu desserts in northern China and promote China dessert culture.

Second, the market analysis

1, market overview

With the improvement of people's living standards, the requirements for quality of life are getting higher and higher. "Eating" is not only full, but also delicious, healthy and fashionable. Therefore, although clothing, food, housing, transportation and other industries are traditional, they are out of date, and because they are closely related to people's lives, there will always be a market. Dessert, as a representative of modern snack food, is being accepted and liked by more and more people (sample of ice cream shop business plan), but the current situation of domestic dessert industry is far from meeting people's consumption needs. Looking at the domestic dessert industry, ice cream shops and beverage shops under the banner of the United States, Italy and South Korea abound. The variety is simple and similar, the style is the same, there is no connotation, there is no new idea, which has caused people's "dessert fatigue." In fact, China is the dessert capital of the world, and Guangdong is the most important place in China. The profound China dessert culture has been bred for hundreds of years in South Guangdong, and the Chinese dessert market in China is very large. The main consumers of this product are mostly in the south because of their living habits, while in the north because of the climate, there are not many people who like desserts, usually children and women. Most of them are concentrated near schools, office buildings and CBD. About 30% of the population. They buy mostly young white-collar workers, spending once a day or so, and most students and children spend once on holidays.

2. Market composition: In the mainland, unlike Hong Kong, there are many kinds of dessert shops, but most of them are located in southern cities, and the northern city is only Beijing, with a low penetration rate. There is a lot of room for development. However, Xu Liushan, another famous dessert brand in Hong Kong, should soon enter the southern city, so Manji should start opening more branches in the north to increase its market share.

3. Characteristics of market composition: The dessert industry in the north is seasonal, the winter in the north is cold, and fewer people eat desserts, so winter is the off-season and summer is the peak season.

Third, product analysis.

1, product characteristics analysis

Professional raw materials, rest assured. Manji desserts all use fresh ingredients on the spot, without adding any preservatives and other substances harmful to the human body, as well as medicinal diets such as Guiling Ointment. In order to ensure food quality and improve operational efficiency, the Group has set up its own central food manufacturing workshop, fruit processing warehouse and logistics transportation fleet, and all the production, transportation and sales involved in the operation are its own responsibility, without any external demand. Accumulated many years of operating experience, the group's operating model has become systematic, including cost control, material selection, production process, quality control, logistics and transportation, product sales and so on. And every detail is meticulous; Products are more innovative, constantly improved and innovated, ensuring to provide customers with the best quality products and maintain market competitiveness. From the price point of view, full dessert is a high-end product of its kind, but it is directly proportional to its service.

2. Product brand image analysis

Since Hong Kong Manji Dessert Group opened its first "Manji Dessert" in Saigon District of Hong Kong on 1995, it has developed from an early family-style dessert shop to a chain-type dessert shop, which is deeply loved by local customers, especially the younger generation in Hong Kong, and highly praised and appreciated by domestic and foreign tourists. "Ji Man Tian Pin" has become a "dessert brand".

In view of the fact that we are facing a group of young new middle class consumer markets. Manji dessert will take interesting elements as a new starting point, and the appearance of dessert monsters will bring' shock' to the market.

Advertising positioning strategy

The so-called positioning is to set a specific position for your product in the minds of potential consumers. This position is only for your product, and there can be no dessert shop for other similar products. Product positioning: healthy dessert based on fresh ingredients.

② Market Positioning: Facing a group of young new middle-class consumer markets, it tends to be young and fashionable.

(3) Enterprise positioning: With years of operating experience, the Group's operating mode has been systematized, including cost control, material selection, production process, quality control, logistics and transportation, product sales, etc. And every detail is meticulous; Products are more innovative, constantly improved and innovated, ensuring to provide customers with the best quality products and maintain market competitiveness.

Taobao boutique

④ Quality orientation: strictly control quality and hygiene, and strive for 100% freshness.

⑤ Price positioning: The price is on the high side in similar dessert industries.

6 concept positioning: delicious or fashionable.

⑦ Image positioning: In view of the global market strategy, a brand-new dessert vision system came into being, and then moved towards the newer Asian market. In view of the fact that we are facing a group of young new middle class consumer markets. Manji dessert will take interesting elements as a new starting point, and the appearance of dessert monsters will bring shock to the market.

8 functional orientation: leisure and summer vacation.

Film and television project planning book (highlights) II. The situation of entrepreneurs

(1) Basic information:

1. Personal basic information:

Name: Lin Ting, date of birth:1Feb. 990. Registered address: No.9-4, chongqing technology and business university, Xuefu Avenue 19, Nan 'an District, Chongqing, and home address: luoding city, Guangdong. Education: Bachelor degree (junior), majoring in enterprise planning and management.

2. Personality hobbies:

Cheerful personality, steady and practical work, dare to do and fight, love what you have learned. My biggest wish: to do my own business, have my own business, return to school after many years, and pass on my experience to the children on campus.

(2) Entrepreneurship and work experience:

From July to September, I did real estate sales in Dongyin and Longxin in the south, but I didn't sell a house during this period. At first, I thought I was not suitable for sales and had no intention of engaging in the real estate industry.

20xx 10 Up to now, I have worked as a student assistant in chongqing technology and business university Employment Guidance Center and have an office.

The daily work ability of the room and the ability to receive foreign recruitment enterprises are highly praised by teachers and students;

20xx 1 1 Up to now, I have participated in the front office service project of PetroChina gas station of Chongqing Dingtao Management Consulting Co., Ltd., and the project is still in progress.

(3) Education and training experience: 1. Educational experience:

(1) From September 20xx to June 20xx, I studied in Luoding Middle School in Guangdong Province (formerly the Eighth Ethnic Middle School in Guangdong Province), majoring in political science;

(2) Studying in chongqing technology and business university since September 2) 20xx, majoring in business planning and management;

2. Training experience:

20xx participated in the first micro-enterprise entrepreneurship training in chongqing technology and business university.

Second, the situation of the proposed enterprise

(1) Basic information:

Enterprise name: Leading Wind Creative Co., Ltd.,

I am going to work in chongqing technology and business university Xuechuang Garden Lease 106, Xuefu Avenue 19, Nan 'an District, Chongqing, to engage in creative product design and product management except product production. It is planned to set up four departments, and it is expected to recruit four employees (composed of four entrepreneurs).

(2) Enterprise organization form:

□ Sole proprietorship □ partnership □√ Limited liability company

(3) Enterprise type:

□ Manufacturing □ Retail □ Wholesale □ Service □ Agriculture □ Emerging Industries □ Traditional Industries □√ Cultural Creativity □ Information Technology □ Others

(4) Amount of contribution:

Third, the product (service) introduction

(a) Product (service) name and concept:

1. product: fashionable mobile phone case.

2. Concept: As an accessory product of the mobile phone, the mobile phone case has the function of protecting and decorating the mobile phone, showing the personality characteristics and preferences of consumers.

(2) Performance and characteristics:

1. Performance:

Function-scientific and practical; Quality-Durability, raw materials.

2. Function: Fashion trend

(3) Quality control:

Configure quality inspectors (buyers, suppliers); Strictly control the purchase channels and quality; In strict accordance with the national quality system standards, through the national certification.

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