50-80 thousand yuan to start a business? It is best to build machinery and equipment, factories and the like. More detail

Man underwear store

It is said that women's money is easy to earn, and most clothing manufacturers and businesses focus on the women's market, while the men's market has been ignored. Many foreign manufacturers aim at this blind spot in the mainland market and vigorously seize the market. Through the investigation, they think that modern men are under greater pressure, and because of their shopping psychology, they have a clear goal when entering the mall and are unwilling to waste a lot of time looking for what they want to buy. Therefore, opening up centralized and convenient places for men has been adopted by many shopping malls, which can be seen from the popularity of men's underwear stores, such as "Neiku" men's underwear store in Hangzhou.

The investment in men's underwear stores is not much, mainly pavement, decoration and first purchase. The price of pavement varies from place to place, but it can generally start at 500-65438+10,000 yuan. You can choose to join a chain store or open your own shop.

To open a men's underwear store, it is very important to choose a brand. At present, there are two main types of men's underwear popular among men in China. One is everyday, characterized by comfort, elegance and implicature, mainly made of pure cotton fabrics. The other is sexy underwear with exaggerated shape. Britain's Forbidden and Taiwan Province's Looksee brands are various, including home, sports and avant-garde, with prices ranging from 50 to 500 yuan, especially Looksee, with hundreds of brands. Domestic popular brands such as Yi Er Shuang and San Qiang are also very popular.

Because of the particularity of the target customers, the location of men's underwear stores is very important. The main points of site selection are: quiet in the middle of the noise and convenient transportation. Although "popularity" is very important, it is not necessary to choose a main road with many people. Too "busy" lots are not conducive to attracting customers into the door, but the traffic must be convenient. It is best to open a shop in a relatively mature business district, and there are relatively many surrounding communities and apartments. Area15-25m2, not too large. The address should be clearly described so that customers can easily find it, so that there will be no invalid publicity. Some people choose corners or counters in shopping malls. The overall style of the store is simple and tidy.

The main consumers of men's underwear stores are fashionable and avant-garde young men, but there are also many middle-aged people. In addition, women also account for a large proportion of the total number of tourists. "Neiku" and other specialty stores have a series of preferential measures specifically for female buyers, and the effect is good. But it's better for the clerk to be mainly male, and male customers will find it more convenient to communicate with them.

Baby souvenir specialty store

According to the statistical announcement issued by the fifth national census, there are 70 million infants aged 0-3 in Chinese mainland, including 0/09,000 in cities, and about 0/00/75,000 newborns are born every year. According to the data of relevant survey companies, the maternal and child market in Chinese mainland has a market scale of about 80 billion yuan every year. As one of the sub-markets, baby souvenirs have broad market prospects.

The family planning policy has popularized the "6+ 1" family model, and the "little emperor" has undoubtedly become the focus of family consumption. According to statistics, the average consumption level of baby souvenirs in provincial-level cities reaches 300-500 yuan, and some families far exceed this standard.

At present, the more popular baby souvenirs on the market are: fetal writing brush, lanugo painting, hand and foot show, etc. Lanugo painting combined the charming and lovely image of a baby with animal cartoons, and then made handicrafts from its fetal hair through weaving and embroidery. Hand-foot show is to print out children's little hands and feet, cast them into solid models with polymer materials, and match them with various cartoon graphics and parents' greetings. The children's fingerprints and palm prints on the screen are clearly distinguishable, which is of great significance to family commemoration. The production technology of these products has become increasingly mature, and the prices vary according to different materials.

If you choose to join, this business has simpler technical requirements and is more suitable for first-time entrepreneurs. Not much investment in the early stage. Take the investment standard of a store in Wuhan as an example, it can be opened for 50,000 yuan.

Such stores are generally chosen next to large hospitals (especially women's and children's hospitals), and it is best to have a large community nearby to facilitate centralized marketing. It is best to have a one-to-one marketing model, recruit salesmen and distribute brochures. For example, when a salesman meets a parent with a baby, he can start with a haircut instead of making souvenirs, such as "the baby is really cute, but the hair is a little long" to close the psychological distance with the parents; The best time to release information to the hospital is between 6 pm and 7 pm. This time is the time for pregnant women to eat and visit relatives, and the success rate will be higher. However, we must be careful not to disturb the rest of pregnant women so as not to offend them.

Only by adopting high-quality preferential services can we create a word-of-mouth effect. Word of mouth is very powerful. If you want to win more customers, you must first provide more convenience for customers. For example, free on-site service can be provided in established areas; Cumulative consumption can provide certain value goods and services to a certain extent; You can also contact a pediatrician to provide free baby care consultation for the target customers ... which can improve customers' trust in products and loyalty to businesses.

In addition, because ordinary shops do not have the direct conditions for directly processing and manufacturing lanugo painting and tire brushes, customers are most concerned about whether the used fetal hair will be mixed with other things or with others. Therefore, we must strictly manage the process, numbering, sealing and archiving can allow customers to participate, and at the same time promise the credibility of products.

Secai consultancy studio

Everyone has a natural color, that is, a natural body color. If the color of clothes conflicts with the natural body color, the skin will appear unhealthy yellow-green or gray-yellow, people will look tired and facial defects will be more obvious. Proper color matching can make people look shiny, ruddy and full of vitality. In 1980s, color consultants rose abroad and quickly became popular. When the pursuit of quality of life has become the goal pursued by more and more people, how to make good use of color, beautify life and improve the quality of life has become an indispensable life skill for modern people, and color consultants have also emerged.

Color consultation is based on the "color four seasons theory", scientifically corresponding to human characteristics such as skin color, hair color and eye color, finding the most suitable color group for different people, and completing the harmonious and unified collocation of clothing makeup and personal natural conditions. At the same time, the color consultant also looks for the most suitable style according to the customer's appearance, modeling, personality and professional characteristics, and provides a full set of best style guidance from clothing, shoes and hats to accessories.

At present, color consultants usually need to obtain the qualification of color consultant from Color Me Beautiful, and provide services including personal color diagnosis, style diagnosis, best makeup guidance, shopping guidance, wardrobe layout, home color design, commodity color matching and layout design, and dressing art lectures. Because color consultation has not been popularized, it is difficult for many people to accept higher prices. It is best for color consultants to subdivide services and charge corresponding fees for different services.

As for the publicity strategy, according to the financial resources, we can choose TV advertisements and newspaper advertisements, but it is best to hold on-site activities. Through practical collocation guidance, let the customers who accept the service become "living advertisements". This kind of communication is more acceptable to the target customers. For customers who have received services, to keep in touch, membership system can be adopted. Customers who spend money can become members and participate in various activities for free.

"Simulation doll doll" specialty store

Children without brothers and sisters will inevitably feel lonely. A kind of simulation doll "simulation doll" made according to children's own appearance was listed in Guangzhou in 2005, which attracted the attention of children in Yangcheng. Businesses in many big cities have also taken a fancy to this business opportunity.

Different from Barbie dolls, simulation dolls are more personalized, because they are made by imitating the "little master" and have the following characteristics: First, they can be entertained and educated; Second, the concept is unique, allowing children to enter the children's paradise with simulated dolls; Third, the image is vivid and pleasant, because it is made according to the child's own appearance; Fourth, keep up with the trend and introduce international fashion clothes, toys and ornaments to share with children every year. The main consumers in Ma Bao are children aged 1 to 14. Products are mainly divided into two specifications: one is "Little Mabao" aged from half a year to two years old, with a size of 20 inches; The second type is "Baobao Bao" of 3- 12 age group, with a size of 23 inches and retail prices of 1280 yuan and 1380 yuan respectively. The high-end positioning of "Ma Bao" determines that its products cannot be operated in the conventional mode of channel wholesale and terminal counter retail, but must be launched in the form of image franchise stores, so the location of stores is very important. For example, Guangzhou's "Ma Bao House" is located at the junction of the old and new urban areas of Xiaobei Road in Yuexiu District, adjacent to Yuexiu Park and Children's Activity Center, with many tourists. On the one hand, there are many high-grade commercial buildings and houses in the new city, where senior white-collar workers gather. On the other side of the old city, there are richer local residents. It attracted a large number of target consumers soon after its opening, which proved that site selection had a great influence on the speed of information dissemination.

The production of "simulation doll" is not complicated. First of all, the facial and physical characteristics of "small customers" are photographed with a digital camera, and their preferences, personality characteristics and play orientation are registered and archived. Then, according to the customer's requirements, the manufacturing scheme and combination scheme of accessories such as clothing, ornaments and daily necessities are designed, and then the manufacturing center goes through the relevant procedures to let the customers "adopt" back. The "simulation doll" is specially made and can only be sold once. However, like his young master, the "simulation doll" will produce a series of consumption, such as all kinds of popular clothes, articles, small furniture, vehicles and so on. If it is damaged, you need to enter the "simulated doll hospital" for professional technicians to "treat" and "recuperate". The play time of each "simulation doll" is generally more than 10 years. Therefore, in order to get a steady stream of consumer returns, professional and family-oriented quality service is very important. For example, make regular phone calls; Timely provide some game programs that are beneficial to physical and mental health and intellectual development; Regularly hold various games in children's palace, children's park, primary school, kindergarten and other places to improve children's cognitive ability and interest in toys; Preferential policies are implemented for repeat customers, such as buying children's clothes and accessories, VIP cards, etc.

Paper house: There are also gold houses in paper.

This is an era of advocating leisure and DIY, and the "paper house" that can provide both at the same time is naturally popular.

Paper house is a Philippine brand. The storefront provides a quaint and comfortable environment, teaches customers to learn paper art for free, and only charges corresponding material fees. When finished, customers can take away their works. The main paper art is made of Yun Xuan paper, handmade paper, colored corrugated paper (corrugated paper) and Taiwan Province rattan. These materials are imported from foreign countries or Taiwan Province Province, which are not easy to stick to dust, and there are about thirty or forty colors. Without sun and rain, 1-2 years will not change color. The sale of these paper products is the main profit point of paper mills.

The most prominent commercial feature of the paper house is the "origami DIY" suit. Every customer who comes to the paper house for consumption wants to finish all kinds of exquisite shapes by himself. The service staff of the small shop teach paper art technology free of charge, and provide scissors, carving knives, glue and other production tools.

At the same time, a variety of paper art classes are carried out in the paper house, which expands the business content and provides customers with a variety of choices. Because the positioning of origami DIY is leisure, the business hours are generally 165438+ 0 am to 165438+ 0 pm. Most people who study paper art are girls and housewives who like to make it by hand and decorate their living space by themselves. On the eve of Christmas and Valentine's Day, many boys also come to fold roses or make stereoscopic projection paintings for their girlfriends. Many children also like origami. Therefore, the customer level is quite wide.

Although paper art is taught freely and openly in paper houses, it is not so easy for someone to copy these paper arts and do this business. Although the technology can be learned, the raw materials are imported from abroad or Taiwan Province Province, and the cost will be high if the channels are not suitable. Moreover, the Paper House corporation in the Philippines will continue to introduce new products to keep the paper art innovative forever, which also prevents the "cloning" from following up to some extent.

Pet portrait gallery

Pets have become family members to some extent, and the services for cats and dogs are becoming more and more subdivided. Taking pictures of pets is an example. How hot are pet photos? For example, it can be proved that in 2003, the price of "pet art photos" was once refreshed, and 500 yuan could only take 16 photos, even more expensive than "baby art photos".

Investment conditions: a pavement of about 20 square meters, equipped with simple studios and photographic equipment. The location of the store can be selected near parks, public squares and pet hospitals, which is convenient for "borrowing light".

Personal conditions: A good pet photographer, in addition to excellent skills, must also know about pets, be familiar with each species, know every most valuable part of their bodies, and even know the skeleton atlas of most pets. Foreign pet photography started in the 1960s, and after decades of accumulation, it has now formed a mature market, with a group of master professional pet photographers. However, pet photography has not yet formed an industry atmosphere in China.

Pricing reference: the price of a single photo can be between 30-60 yuan, and an album can be set at 200- 1000 yuan. At the same time, consider printing photos on cups or putting them in key chains. On the one hand, it can improve product categories, on the other hand, it can also increase profit points.

Promotion method: at first, you can send a few photos to prospective customers for free, and if they want to shoot or make a large number of photo albums, they will have to pay extra. You can also increase orders through pet websites and customer word of mouth. Some websites have "pet beauty pageant" activities, and you can become famous by taking photos of pets for free.