Hairdressing activity planning scheme

In order to ensure the smooth progress of things or work, it is often necessary to make an excellent plan in advance, and the content and form of the plan should focus on the theme, and finally achieve the expected effect and significance. How should we make a plan? The following are five hairdressing activities planning schemes I have compiled for you. Welcome to read the collection.

Hairdressing activity planning scheme 1 1. Activity background and theme:

Since the establishment of VVTV, due to the support and concern of customers, we have been developing and progressing continuously, because of your participation. In order to express our gratitude, this thanksgiving activity is specially launched for the society.

Second, the purpose of the activity:

Through this activity, let more people know about VTV, let more people feel the enthusiasm and professionalism of VTV, let more women with consumption potential become our customers, and let every employee have more benefits.

Three. Activities:

A free thank-you card, including RMB 4,800, was given to the lady for dyeing and perm. At the time of consumption, the balance of more than 480 dyeing and perm projects needs to be supplemented by cash. Below 480 yuan, the balance in this card is non-refundable, and each person is limited to one card, and the styling fee needs to be paid in cash.

Fourth, the activity time:

X year x month x day to x month x day

Verb (abbreviation for verb) Promotional activities during the activity:

Guests who spend money with gratitude cards during the activity time will not promote products or high-priced items. When the project is about to be completed, the stylist will ask the guests whether they are satisfied with our technology and service, and inform them that there are discounts for replacing the card during the activity. If the stylist is not convinced, the cashier will continue to push the sale at the cashier and show the relevant gifts. (Remember to be moderate, don't make the guests disgusted), because the purpose of this activity is only to increase popularity and expand popularity.

Card-level content during the activity of intransitive verbs:

(1) Dyeing card (this card is only used for dyeing care, which is deducted according to the price list and does not enjoy other benefits).

1, dyeing card 20xx (province 1200, cost 20xx)

2. Dye card 3000 (save 1800 and spend 3000)

3. Dye card 6000 (save 3500 and spend 6000)

4. Dye card 10000 (save 5000 flowers 10000)

All cardholders have related gifts (such as shampoo, conditioner, wax, etc. )

(2) Universal card: This card can be used for all the events of the whole VVTV.

1 500 cards enjoy 20% discount for dyeing and 10% discount for washing, cutting and blowing.

2. 1000 cards enjoy 30% discount for dyeing and 20% discount for washing, cutting and blowing.

3.20xx cards enjoy a 40% discount on printing and dyeing, and a 30% discount on washing, cutting and blowing.

Enjoy 50% discount on printing and dyeing and 60% discount on washing, cutting and blowing for 45,000 cards.

They also send related gifts.

Seven. Matters needing attention in the activity:

1. Every employee should participate in this activity with a high sense of responsibility and enthusiasm. In order to achieve the effect of the activity, the reward and punishment system will be strictly implemented during the activity. Establish the overall concept, regardless of temporary gains and losses, and seek the development and growth of the company.

2. Strengthen the sense of service, and do a good job in the reception of every customer. If a customer is not clear about the content of the activity, explain patiently and establish the image of good service and integrity of VVTV.

3. The cashier should do a good job of registration. Every guest who uses the card should record his name, birthday and number. At that time, the store will follow up and pay a return visit by SMS.

4. Each hair stylist can hold 20 consumption cards in our store and give them to customers who you think have development potential during the activity. On the one hand, we can establish a good housing relationship, on the other hand, we can develop experience or marketing to let customers drive customers.

5. If there is a guest blowout in a short time, an appointment system will be implemented.

Eight. Shop layout during the event:

(1) Balloons and colorful flags are hung in the store to create a warm atmosphere, employees keep smiling all the time, and the single in the store plays in a loop (grateful heart).

(2) Set up a poster at the entrance to explain the contents of this activity and the precautions for consumption.

(3) Thoroughly clean the health in the store, keep the items in order, have a special person to clean the bathroom at any time, keep it clean at all times, and post some slogans and hair care knowledge appropriately. People who pay attention to management details have high requirements for toilets.

(4) Set up an integral gift exchange office. Gifts should be novel and unique, with striking impact. At first glance, you want to have a gift with a possessive desire. Gifts are placed according to the scores, so that customers can sprint the gifts with the highest scores!

(5) In-store slogan content:

1, although the economy is in crisis, the United States cannot be in crisis.

All items and products in the store can be discounted, but we never discount your beauty.

I have been here, waiting for your arrival.

4. I hope that in the future, I will be accompanied by VVTV.

Tell my friends that if I'm not at VVTV, I'm on my way to VVTV.

6. Walk into VVTV and feel the new definition of hair and beauty.

7. Yes, I am greedy and will never be satisfied, because I always think you can be more beautiful.

8. Who can tell me what hair is for?

9. Honesty and trustworthiness, fair consumption, excellent technology and thoughtful service are the business purposes of VVTV.

The activity plan of Wen Chifeng hair salon is often based on the improvement of hair salon's performance and the increase of passenger flow. However, this activity plan is in the form of card folding and external trauma. Under the premise that customers are now commonplace, it is difficult to achieve good results, that is to say, the activity plan of hair salons has changed from short-term and tactical to long-term and strategic.

First, the short-term and tactical analysis of the hair salon activity plan

At present, if a hair salon often engages in some activities, it will have a greater chance of operating difficulties, because any activity planning undertaken by the hair salon is short-term, tactical and even lacking in continuity. For example, although the discount card has improved the performance, it is only a short-term performance improvement. In the next few months, hair salons can only return their cards, and even some hair salons have no basic cash flow, which is the biggest blow to the enthusiasm of employees. Another example is the method of grouping employees into PK performance. Although the performance will be improved, the stylist is equivalent to getting a reason to kill the customer, regardless of the customer's feelings, hurting the customer's face, which may hurt the customer who finally came in, and the negative impact of negative publicity will be even greater when the customer returns to China or goes back to work. This tactical activity plan can often solve the problem that hair salon operators move quickly, but the consequences are endless, and many hair salons have thus created a false prosperity. The more activities there are in hair salons now, the more likely it is to be difficult to operate.

Second, the long-term and strategic analysis of the programme of activities

The strategy of hair salon activity planning refers to the positioning of hair salon profit model, target customers, core products and core selling points, which is long-term.

(A) hair salon profit model positioning

The positioning of the hair salon's profit model is that the hair salon operators know all about the items that they charge for their hair salons, such as haircut, perm, hair dyeing, hairstyle design, hairstyle design, customized hairstyle image design, makeup, manicure and product take-out. These projects constitute a part of the hair salon's income. Are there any of these goods that customers need? Hair salons don't offer any projects, and there is room for further exploration in one of these projects, which means that hair salons meet customers' requirements to the maximum extent.

(2) The goal of hair salons is customer orientation.

Who are the customers of your hair salon? What kind of customers does your hair salon need? This is the goal of the hair salon, customer orientation. For example, your hair salon is positioned at the high end, or your hair salon is positioned at the middle end of the area, or you think your hair salon belongs to the low end. In the current economic downturn in China, any kind of hair salon, which is located in a single target group, is prone to problems. The best way is for hair salons to attract customers of different consumption levels through price diversification, and hair salons should also distinguish different customer groups when developing. For example, this activity is only for this group, not for another group, otherwise customers will be dissatisfied. For example, the director of a hair salon cuts hair 128 yuan, but it is 20 yuan on the group-buying network, which causes the director to accept 128 yuan for a while and only another customer, 20 yuan, for a while. Of course, customers who spend 128 yuan will not be satisfied, but customers who spend 128 yuan may be loyal customers of the director, thus causing customers' dissatisfaction.

(C) the positioning of the core products of hair salons

The positioning of the core products of hair salons is the most profitable service project, or the most profitable project. Hair salon operators must know that the core products of hair salons cannot always be used for discount promotion. For example, they should constantly strengthen the development of such core products with greater value, while those projects that do not make money and account for a small proportion of income are often used as promotional items and products.

(D) Positioning of core selling points

In most hair salons, many successful hair salons have their own core selling points. The core selling point is the service content that is different from other competitors. In the past, some hair salon owners always focused on technology, and as a result, technology became the core selling point of this hair salon. The skill of this hair salon may be famous in this area. In recent years, Japanese hairstyles have become popular, and some hair salons have taken the lead in introducing this hairstyle. Japanese Commercial Hairstyle This hair salon has grasped the hairstyle trend of this period and walked in the forefront of other hair salons. At present, the technical system of customized service for customers' hairstyles has begun to appear. In a few hair salons, this concept of personalized technical service is not available in most hair salons. This core selling point not only enhances the value of customers to the image, but also is a "secret weapon" for hair salons to promote their own hair salons and increase customers.

The long-term activity plan of hair salons is that hair salon operators should have strategic awareness. Nowadays, hair salons decide who wins and who loses in quality competition (using five-star service standards to charge only three-star prices to make customers feel that our services are worth more than their money). Hair salons can really have a chance when they are difficult to do. As long as they slowly adjust their strategic and tactical positioning, they will definitely make up their minds to systematically find out the problems in the hair salon, and your hair salon will surely usher in a bright future.

In order to further standardize the business behavior of the beauty salon service industry, purify the beauty salon market environment in our county, and earnestly safeguard the legitimate rights and interests of consumers, the county bureau decided to carry out special rectification actions for the beauty salon service industry. The scheme is as follows:

First, the remediation time.

March 4th to March 15.

Second, the object of remediation.

Beauty, body building and hairdressing salon.

Third, the main points of rectification

1. Illegal acts in registration:

(1) Check whether the qualifications of business entities are legal and valid, and investigate and deal with unlicensed business activities according to law;

(2) the act of changing the name of the store and the name of the enterprise without authorization;

(three) without obtaining a health permit, beyond the approved and registered business scope, engaged in beauty salon business;

(four) other illegal acts in the registration.

2. False advertising and unfair competition violations:

(1) Use TV, newspapers and other media and billboards to publish false advertisements to deceive and mislead consumers;

(two) the behavior of false propaganda of business information such as enterprise scale, operating years and brand source;

(3) the act of falsely marking, explaining or explaining its services in the business premises;

(4) Other illegal advertising and unfair competition.

3. Use products without Chinese logo and inspection certificate in providing beauty and hairdressing services; Use products that do not meet national standards and industry standards; Use expired, deteriorated, fake and shoddy products.

4. Set consumption traps under the pretext of "VIP card", "membership card" and "service card" to defraud consumers of illegal acts; Using unequal format contracts to exempt operators from liability, increase consumers' liability or exclude consumers' main rights; Using the standard contract to stipulate that the operator enjoys the final interpretation right of the contract unilaterally.

Fourth, the job requirements

1. Strengthen organizational leadership. All units should organize law enforcement personnel to conduct a comprehensive inspection of the beauty salon service industry within their respective jurisdictions, so as to ensure that the tasks are clear, the responsibilities are assigned to people, the inspection is in place, the work is implemented, and the results are obvious. During the special rectification period, the county bureau will organize women's anti-counterfeiting teams to carry out centralized law enforcement inspections in urban areas.

2. Grasp the division of labor and cooperation. 123 15 we should do a good job in grooming and mediating complaints reported by the beauty salon service industry. If illegal acts are found in the process of handling consumer complaints, they shall be promptly transferred to the case-handling organ for investigation; Registration management units, fair consumer protection units, trademark advertising units, market contract units and other relevant business units shall strengthen the guidance and supervision of case-handling institutions; All case-handling institutions should strengthen inspection and supervision, intensify law enforcement and handle cases, and investigate and deal with violations of consumers' rights and interests in the beauty salon service industry according to law.

3. Adhere to administration according to law. All units should fully study and apply the anti-unfair competition law, the provincial anti-unfair competition law implementation measures, the advertising law, the provincial consumer law implementation measures, the product quality law and other laws and regulations, and investigate and deal with illegal acts according to law. On the one hand, it is necessary to distinguish between civil disputes and administrative violations in the business activities of beauty salons, so as to prevent civil disputes from being investigated as administrative violations; On the other hand, it is necessary to strengthen departmental cooperation and transfer illegal acts that belong to the responsibilities of other departments such as prices and health to relevant departments.

4. Strengthen publicity and reporting. During the special rectification period, all units should strengthen contact and cooperation with newspapers, television, radio and other news media, and vigorously publicize the content and effectiveness of this special rectification work; Expose typical cases and offenders to deter illegal operators; Issue consumption warnings, guide consumers to avoid consumption traps, and establish a good image of the industrial and commercial departments.

Before March 15, the industrial and commercial offices and inspection teams will form written materials on the special rectification (with typical cases), difficulties encountered, existing problems and opinions and suggestions on the next step, and report them to the Fair Consumer Rights Protection Department of the County Bureau through oa.

Hairdressing activity planning scheme 4 This year is the first May Day after the cancellation of the May Day holiday. The three-day May Day holiday has affected consumers' enthusiasm for consumption to a certain extent, and the price increase since last year has increased the operating cost of hair salons.

First, the theme of the event: "Watching Passers-by" anniversary, colorful May Day, five surprises "

2. Activity date: April 6th-May16th, please look forward to it. ...

Third, the purpose of the activity:

1. Use May Day activities to attract more new customers into the store, thus expanding the customer base and improving the overall turnover of the store;

2. At the same time, through a series of promotional activities, properly guide customers to spend on high value-added projects or multi-projects to increase customer unit prices and profits;

3. Make customers feel good and enhance brand image.

Four. Activities:

Surprise 1: For the top 8 customers every day, the dyeing and perm will be reduced by 5. 1 discount.

If you want a perm, the top 8 customers every day during the activity, such as: digital perm with original price of 268 yuan, current price 136 yuan.

Surprise 2: Send out 20 yuan VIP cards every hour from 8:00 to 20: 00 every day, based on Beijing time, such as "8: 00, 9: 00...20: 00"!

Surprise 3: if the consumption is full 168, give 50; Spend more than 280, and get 100.

Surprise 4: For those who consume "5 1" or care packages C and D during the activity, the styling product "15" is optional, and L 'Oré al corner elements/essential oils and professional directional shampoo 30 yuan are optional. Each styling and care product is limited to 100 sets! The original prices of the above products are all above %5 1, and the current prices are promotional prices while stocks last! Please consult the shop assistant for specific products.

Surprise 5: Summer package selection, beautiful and more exciting.

1, water ion straight hair 198 yuan+plant dyeing 128 yuan+olaya nursing 68 yuan original price of 394 yuan, activity preferential price 15 1 yuan.

2. Brand Intelligent Perm is 368 yuan+Dyeing is 268 yuan+Original price of L 'Oré al 68 yuan is 704 yuan, and the activity discount price is 25 1 yuan.

Verb (abbreviation of verb) Description of operation rules for active content:

Surprise one explanation:

1. Surprise 1 mainly attracts customers into the store with discounts and creates sales opportunities;

2. Please set the exact XX price and original price according to our actual situation;

This kind of discounted goods is just a selling point to attract customers into the store. Try not to discount the goods pushed by the shopkeeper. After customers enter the store, they only need to inform them of this activity, and they can recommend higher-end goods or packages to customers.

Note: Some sub-branches with poor business can set up hot projects with certain profits in this way. Surprise 2 explanation:

1. Surprise 2. Sending cash coupons to customers with full consumption can stimulate customers to spend more or recharge, and sending cash coupons can attract customers to spend back within two months;

2. Cash coupons with a face value of 5 1 yuan cannot be used for washing, cutting, blowing and special items/packages. You can only use one coupon at a time, and you can't cash out. Can't be used together with other promotions. Valid from May 18, 2008 to July 18, 2008. 3. Cash coupons with face value of 150 yuan cannot be used for washing, cutting, blowing and special items/packages. Only one coupon can be used at a time and cannot be redeemed.

Cash, no change, can not be used with other preferential activities at the same time, valid: May1August-July 18.

4. Full consumption 168 or 480 refers to the amount when the customer checks out. If the customer can't accept the cash coupons with face value of 150 yuan when sending coupons, he can send three cash coupons with face value of 5 1 yuan instead of the cash coupons with face value of 150 yuan. When customers enter the store to spend money, they will be reminded by the staff in time, and they will be given 5 168 yuan cash coupons when they spend168 yuan or when they recharge in 200 yuan, and 150 yuan cash coupons when they spend in 480 yuan or when they recharge in 500 yuan, so as to thank customers for spending or recharging to the corresponding limit and guide customers to consume high-profit project packages.

Surprise 3 explanation:

1, Surprise III attracts customers to buy 88 yuan products with a discount of 5 1 yuan, and promotes product take-away sales;

2. The specific products are set by each store according to the store situation. Each branch will put the products with the original price of around 88 yuan in a conspicuous position at the checkout counter, and put the explosion sticker of "XX Yuan" on the product packaging. When customers pay the bill in 80 yuan, the receptionist reminds customers that they can add 5 1 yuan to buy products from 88 yuan;

Surprise 4 explanation:

1, surprise four-choice package, in order to strengthen package sales, increase customer unit price or special package to attract customers and increase turnover.

2. The specific package combination and price can be set by each store according to the actual situation of its own stores. Branches with sufficient customers can push high-priced packages, and branches with limited customers can push low-priced packages.

3. Branches that have participated in beauty projects can be conducted in the form of hairdressing+beauty project packages or beauty packages;

4. It is advisable to set 2-3 packages, the concept of which is "Summer Maintenance/Xia Tianmei". Remarks:

In view of the above five surprises, each store can choose two surprises as the main push according to the actual operation of the store, and rank the surprises from one to five according to the weight of the main push. In addition, for some branches with few customers and low unit price, you can refer to the following activities to replace one of the above five surprises.

Such as: surprise XX: refreshing summer, value-for-money hairstyle design card 100 yuan /5 times.

Five hairstyles were designed for 200 yuan, and the value-added hairstyle design card 100 was saved.

Explanation:

1, this surprise is attracted by the discount of washing, cutting and blowing cards many times, attracting customers to go back for consumption within a few months after the holiday;

2. The specific price items shall be adjusted by each store according to the actual situation;

3. The hairstyle design card is valid before 10.

Hair design card front and back samples:

Each store can selectively change the contents related to the five major surprises according to the store's situation, and the branch that chooses to send design cards can refer to Shangyi May 1st Promotion Advertising Scheme II for modification and adjustment!

Promotion of intransitive verbs;

1, SMS notification: send SMS reminders 4 to 2 days before the event.

A. SMS content (for members of our store): "Colorful May Day, five big surprises are waiting for you at Shangyi XX Store. If you spend 168, you can get 5 1, and you can also get multiple discounts by serial number. For details, please call 8000008 or visit our store. "

B. SMS content (for external customers): "Colorful May Day, five surprises of Shangyi are waiting for you. You can get 5 1 if you spend 168, and there are multiple discounts. Shangyi beauty salon chain XX Road XX Store 8000008.

Note: External customers can send SMS advertisements through the mobile/Unicom user platform of the purchase information company.

2. Outdoor Dispatch: (See Annex for details)

A. Release time: 3 days before the event.

B. Location: commercial areas, residential areas and crowded places (such as shopping malls, residential areas, mailboxes, intersections, etc.). ), government departments, enterprises and institutions, large organizations, financial institutions, entertainment venues, universities and other branches around 1000m range.

C. Distribution method: the branch manager leads employees to distribute in large quantities, and the employees supervise the quantity and quality of distribution;

D. Distribution: Hello, we have five surprise discounts for the promotion of Wuyi Shangyi Beauty Salon. If customers are interested, please briefly explain the relevant preferential contents of the event and introduce the specific geographical location of our store.

3. DM single-page clipping:

Contact the newspaper delivery station and choose to put the leaflet page of the promotion activities on the newspaper delivered to the real estate community and residential area within 5 kilometers around the store. (Note: The store has limited customer resources, and the branch that still needs to attract more customers can choose the DM single-page newspaper clipping method, but the newspaper clipping should not choose the "daily newspaper" at the newsstand/newsstand sales point, and it is better to choose the newspaper delivery station for cooperation. )

Seven. Event site layout:

1, door:

1), poster /X-frame: the activity content "X-frame" is placed in a conspicuous place at the door of the store or the activity content poster is hung/posted; (See attachment for details)

2) Banner: Pull a banner at the door with the content of "Colorful May Day, Five Surprises, as low as 5. 1 fold, 5 1 full 168" (it is recommended to use light box cloth for the banner);

First, the cloth banner design effect:

B, the design effect of light box cloth banners:

2. In-store:

1), poster /X box: the activity content "X box" is placed next to the cashier at the front desk, and the May Day activity poster is hung in a conspicuous position in the store; (See attachment for details)

2) Active products/projects: put the products around 88 yuan in a conspicuous position at the front desk, and affix the explosion label of "88 yuan" or "XXX Yuan" on the products.

Eight. Activity training and activity execution requirements:

1. The store manager personally focuses on training, conveying the concept of "five surprises to attract customers' attention" to employees, and then focusing on promoting a certain "surprise content" of our store to customers, so as to ensure that every employee clearly understands the relevant content of the activity;

2 1. Strengthen the promotion concept of employee activities, attract customers with the 515 surprise discount as the focus, and appropriately promote the key activities among the five surprises;

3. According to the contents of the POP poster, the store manager analyzes the operation methods of various surprises with the employees and instructs the employees how to inform the customers of the activities.

4, the manager according to the scheme adjustment, the corresponding training for employees;

5. Select the take-away products that the store manager participated in two days before the activity, refine the selling points of the products, especially highlight the maintenance and conservation needs of customers in summer, refine the selling points of the products, and do a good job in promoting the take-away products;

6. Make the business objectives during the May Day activity one day before the manager's activity, break down the objectives into individuals, and at the same time break down the daily general objectives of the store. At the evening/morning meeting every day, the supervisor or manager will summarize and analyze the promotion activities of the previous day/day, point out the shortcomings, and criticize the completion of the appropriate forms.

Nine. cost budgeting

1, DM leaflet (see attachment for details) printing and production cost: 5000 = > 1000 yuan.

2. Printing cost of cash coupons: = > 150 yuan.

3. The distribution fee of 3.DM leaflets is 20xx = > 300 yuan (this fee can be saved if it is distributed to all employees).

4. Production cost of posters, explosive flowers, X booth and banners: = > 200 yuan.

Note: the above advertising materials are increased or decreased according to the situation of our store, and the activity expense budget is for reference only.

Attachment: Draft Design

Hairdressing activity planning scheme 5 I. Activity theme

Love life and show love sincerely.

Activity (1) Theme: Valentine's Day lovers, unlimited true love.

Activity (2) Theme: If you love me, say it bravely.

Activity (3) Theme: Family is priceless, and love me is rewarded.

Second, the activity time

20xx August xx to August xx

Third, the object of the activity

1. Activity (1) Target audience: 23-45 years old, dressed appropriately, especially men who drive private cars and customers of beauty salons;

2. Activity (2) Target audience: husbands (or boyfriends) and beauty salon members of the participants in the activity (1);

3. Activity 3 is aimed at the target audience: activity (2) participants and all women participating in the selection;

Four. Activity content

Activity (1): "Valentine's Day lovers, unlimited true love" special offer.

During the activity, all men can buy a special package of "Romantic Couples" (worth 999 yuan) in the beauty salon to give it to their wives (girlfriends) to fully express their love and thank their wives (girlfriends) for their support and help over the past year. Beauty salon customers can also promote at the same time (couples can enjoy preferential activities);

Beautiful heart card can enjoy nine major discounts:

1, optional basic nursing items 12 times;

2. You can choose four body care items;

3. Send a set of "Love Unlimited" customized product gift box (specially packaged) to his wife (girlfriend);

4. Send the designated person a bouquet of flowers (1 1, color of your choice) and a box of exquisite chocolates on xx August.

5. Get a famous men's belt (or a famous shirt and wallet);

6. Get a special cleanser for men;

7. Give male kidney care once;

8. Get a love oath card, participate in the "Best Love Words Selection" activity, and have the opportunity to get beautiful prizes;

9. you can get a 10% discount on the same day booking;

Note: If you have been married for more than three years (including three years, subject to the marriage certificate), you can get another 10% discount.