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In 2007, SOHO China was listed in Hong Kong with the aura of "the largest IPO record of commercial real estate in Asia", which attracted thousands of investors.

After a long time, SOHO China became famous. High turnover, high return and flexible figures have made great strides in the field of commercial real estate.

At that time, SOHO China took Beijing and Shanghai as the center, chose the most prosperous lots and got the best plots, and the style was quite intense.

By then, if you can become a customer of SOHO China, it will be a symbol of top working capital.

Pan Shiyi once sold a house in Beijing to three times the market price.

For example, the floor price of Beijing Sanlitun SOHO is less than 7,500 yuan, and the first impression building of the capital, Wangjing SOHO, is only 10000 yuan.

Later, the logic of land acquisition in the mainland changed. "Flour is more expensive than bread." In the face of changes in the industry, Lao Pan is too conservative.

In addition to constantly diss the domestic market environment, the only thing he can do is to firmly grasp the house in his hand, from the industry leader to the "chartered woman."

SOHO China is an inevitable choice for commercial property development and operation in a specific domestic industry environment, which is quite different from the residential development business without operation.

Therefore, the upper class thinks that the reason why SOHO China does not engage in large-scale land reserve is because of Pan Shiyi's strong sense of survival in his bones and his lack of confidence in the China property market.

Anyway, SOHO China, as a listed company that has never experienced a credit crisis, is like a clean stream.

Back to 15 years ago, SOHO China, once known as the "Continental Henglong", became the epitome of the rise of great powers, with cover works everywhere.

Turn vacant and unfinished projects into leading urban coverage areas and commercial centers; In the face of the global crisis, the rental rate of office buildings in the same region has dropped sharply, while the rental rate of SOHO China remains at 90%.

The business model of SOHO China undoubtedly achieved a large number of buyers at that time, and completed its property appreciation and super high return.

In the past two decades, SOHO China has participated in the large-scale urbanization reform process in Beijing and Shanghai, and the scale of urbanization is historic.

SOHO China cooperated with internationally renowned architects, and changed the skyline of Beijing and Shanghai to some extent with the architectural logic with strong sense of design. Even in the first-tier international cities, it still has a strong recognition.

SOHO China started in Beijing. As the largest developer of CBD, SOHO China's works in Beijing are very representative.

The largest complex in the East Second Ring Road, Yinhe SOHO.

Located in the inner city of Beijing, it is a rare large plot. Yinhe SOHO, once rated as "Top Ten Most Beautiful Modern Buildings in China", draws lessons from the concept of "China Courtyard" in its design theme, and its architectural appearance presents a continuous flowing space.

The project was completed on 20 12, and the four towers are dynamically connected, which is still magnificent on the second ring road of the capital.

The first impression building of the capital, Wangjing SOHO

Located in the core area of Wangjing, the second CBD in Beijing, it is the first landmark building to enter the urban area from the Capital Airport.

With Zaha Hadid, a world-renowned architect as the chief designer, Wangjing SOHO, full of fantasy and surrealism, has become a city landmark as famous as the Bird's Nest and CCTV Building. 、

SOHO's position in China has always been the most valuable and prosperous core of the city.

After Yinhe SOHO and Wangjing SOHO, the third and last work in Beijing, Lize SOHO, jointly created by SOHO and Zaha Architects, was officially unveiled in Beijing in 20 19.

Why Li Ze?

As we all know, Lize Business District is the last hot spot of scale, overall planning and overall development within the Second Ring Road to the Third Ring Road in Beijing, and it is a new landmark for the development of the southwest region of the capital.

At the same time, Li Ze is also an emerging financial industry cluster and a pilot zone for financial reform in the capital given by the Beijing News.

According to statistics, there are currently 724 enterprises in Lize FBD, and 220,000 people will be employed in Lize in the future, all of whom are high-end talents in financial and other industries, which will certainly promote the development of regional economy.

At present, 70% of the south area of Lize Financial Business District has been completed. At present, there are 800 powerful financial and high-tech enterprises, including the Digital Institute of the Central Bank, Galaxy Securities, Great Wall Asset Management, Huawei's headquarters in China and Amazon's headquarters in China.

The entire Lize business district is expected to be completed in 2030. In the future, Li Ze FBD is bound to be the most developed plate in Beijing in the future, and there is no one.

The significance of Li Ze SOHO to Li Ze FBD is equivalent to China's respect for Beijing CBD.

If such a skyscraper has the momentum of soaring to Wan Li, it is in the forefront of the overall planning and construction of the capital.

2065438+March 2006, the famous female architect Zaha Hadid passed away, which shocked the architectural community.

In the following years, masterpieces distributed all over the world came out one after another, and Li Ze SOHO was one of them.

It is reported that this oval skyscraper, which narrows up and down between the Third Ring Road and the Fourth Ring Road in southwest Beijing, is now officially opened, and the whole construction cycle has only given the firm three and a half years.

2019165438+1On October 20th, Lize SOHO officially opened. The whole building has 4 floors underground and 45 floors above ground, with a total construction area of 6.5438+0.7 million square meters.

The north side of the project is adjacent to the 14 subway station, and the east side is adjacent to the 16 subway station. A subway connecting line runs through the underground from northwest to southeast, dividing the plot in two.

Lize SOHO continues the surrealist style of Zaha Hadid, and the steel structure consumption of the whole building reaches 1.83 million tons, which is equivalent to 2.5 Eiffel Tower.

The atrium at the bottom of the building is aligned with the axis of the subway tunnel. With the rise of the main building, the atrium is twisted by 45 degrees, so that the higher floors are consistent with the north-south and east-west axes of Beijing's long history.

Looking up from the atrium on the first floor of SOHO, the left and right towers are intertwined, and each floor is surrounded by layers, forming the highest atrium in the world, with a height of 200 meters.

There are air corridors on floors 13, 24, 35 and 45 of the tower, through which you can have a panoramic view of the city.

In order to present the "eye of the night sky" perfectly, the curtain wall outside the building is all made of dark gray insulating glass, showing a "fish scale" curtain wall.

There are more than 4,000 unit glasses, none of which are the same, and even the included angle between the glasses needs to be accurately calculated.

Pan Shiyi said that Lize SOHO is the first office building in China to fully lay 5G. 5G is not only a new technology, but also reflects the spirit of the times behind the Internet of Everything.

Zaha once said, "A good project needs a good Party A".

"Many projects of the firm could not be carried out in the early stage, but China's innovative attitude and miracle in the process of rapid development surprised us. SOHO China has undoubtedly promoted us to create amazing projects. "

Today, the realization of Li Ze SOHO is Ms. Zaha's best memory. We can also look forward to the rise of this financial business district entrusted with the development mission by the new Beijing!