Trendy brands----Trendy people come in, please introduce some fashionable clothing, men's clothing.

Number (N)ine

There are very few Japanese streetwear brands that have successfully stepped out of the box and switched to the Hi-Fashion route. Among the rare examples, the first one is dissolving clothing. Under Cover broke into the European market, and then Number(N)ine in New York with its decadent style entered the United States, and they have already become a must-have fashion for fashionistas. Among them, Number(N)ine has recently officially landed in Hong Kong, showing off its military style. I believe it will become the number one target for fashionistas during the season change.

DracoNitE

DracoNitE’s creative mission is not just about bags, but to use its works to reflect trendy culture. In addition to emphasizing its own quality, its works have also become part of the influence of the future, as DracoNitE continues to expand its fashion empire and launches a variety of products for different ages and classes. Each one is full of unique personality and message, in line with the needs of modern people. The pace of life, so it is no exaggeration to say that DracoNitE is the leader of the trend.

Through cooperation with the Harajuku brand, DracoNitE quickly became popular in Japan. Since then, DracoNitE has become one of the biggest street brands in the world.

In 1994, DracoNitE was inspired by skateboarding, HIP HOP and other cultures, and actively developed functionality and diversification. Continuing its own style, DracoNitE launched the messenger bag and bicycle bag in 2010 to once again lead a new round of "tide" Pack culture”.

DracoNitE, the top artist in the trendy bag industry, held an exhibition called "LOVE" at BAPE to release the power of love; DracoNitE is the chief graffiti master in France and has devoted himself to the street GRAFFITI world. He likes to paint on street signs and outside buildings Paint the baby face LOGO on walls, decoration shops, iron gates, etc.

DracoNitE's design and tailoring are full of wisdom, creativity and difficulty, transcending the boundaries of time and culture, reshaping the concept of trendy bags with neutral aesthetics and exaggerated proportions, making the works timeless and classic!

DracoNitE concept "Don't do vulgar" ----- "Don't do vulgar"

X-LARGE. Adam Silverman and Eli Bonerz, who graduated from Rhode Island School of Design in 1988, . I majored in architectural design. After working as an architectural designer for several years,... In 1991, with the investment of their friend Mike Diamond (a member of BeastieBoy), they opened a clothing store named X-Large. It uses an orangutan as its LOGO because of BEN DAVIS. At the beginning, X-LARGE sold BEN DAVIS products. Eli Bonerz, one of the founders, was very fond of it, so he invited his friends to design a LOGO based on BEN DAVIS for his own brand. This is how the current X-LARGE gorilla was born.

Edison Chen recently launched the second-generation Clot Crown Fantasy series for his own brand Clot. He teamed up with makeup artist Zing and photographer Paul Tsang, and called on his friends Zhong Shuman and Zheng Xiyi to be the heroines of the portrait Tee. The two also Go into battle as a dancer. For the portrait tee, the two heroines did not hesitate to put on corsets and super mini skirts. Sherman also bent over and lifted her hips, while Yumiko, who has a background in dancing, lifted her chest and exposed her legs. She looked like a dancer, which was very sexy.

Later, the two also took photos with Edison Chen wearing portrait T-shirts. Sherman only wore a large-size T-shirt with his own portrait printed on it. Edison also served as a model herself, taking promotional photos for the latest Western Shirt.

Hong Kong trendy brand SUBCREW SEXMACHINE DENIM is managed by Li Cansen SAM

Superlovers was founded in 1988, with love as its basic theme, and its style is based on the 1980s. UK CLUB

Based on FASHION and taking HAPPY & HIPPIE as its impression, it proposed the street style of SUPER LOVES in that most discerning era

Popular. Its product categories mainly include clothing, backpacks, watches, glasses, socks, shoes, etc. ~

loverhouse

Mainly KEN&MERRY and their partners, launching a series of clothing and Groceries and other products. And it will be published in each issue of Japan's CUITE magazine

New patterns or new character introductions.

Founded in 1997, at first it was only in relatively special image stores, like X-Large Store.

Paul Frank products can now be found in more than a thousand stores around the world, including large department stores such as Nordstrom, Bloomingdale's, Urban Outfitters, Kitson and other major department stores in the United States, Colette in France, Harrods in London and Beams in Japan. Authorized exclusive agents include Japan, Canada, Europe, Taiwan and Australia. In order to enhance the conscious image of the trademark, eight image flagship stores were expanded in Los Angeles, Newport Coast, San Francisco, New York, London, Tokyo, Osaka and Ginza.

Introduction to Stussy This brand was founded by Shawn Stussy in 1980. Before that, he always liked to surf for others at Laguna Beach in California, USA, and signed Stussy's signature on his own surfing version. . Later, more and more people came to him for autographs... One day, Frank, a clothing manufacturer, asked him to cooperate and print his signature on T-shirts for sale, and a brand was established.

Later, Harajuku fashion godfather Fujiwara Hiroshi advocated this brand, and it finally became popular in Japan. Later, the craze spread to Hong Kong and Taiwan... and became a legendary brand of streetwear.

At first, Stussy’s design elements were only centered around surfing, but later they moved towards diversified designs such as X-Game. Most of Stussy’s design elements were skulls, crowns, Jamaica, black culture, Old Skool and other elements for copy, paste, etc.

Stussy is actually not very popular in the United States. On the contrary, with the help of the Japanese, it dominates the Asian Street Wear market. For this reason, the current design style is similar to that of many Japanese brands. The brands are very similar!

APE

Boldly playing Japanese trends must have started with BAPE. Without NIGO, everyone would not know Harajuku. Since the brand was founded in 1993, NIGO's popularity has never stopped, and it has become extremely popular recently! In addition, they will also shoot a cameo in "LOST IN TRANSLATION", which was selected as one of the top 30 romantic movies in Tokyo. It seems that NIGO is suspected of attacking the film industry; NIGO also specially invited the popular American NEPTUNES to be responsible for SAMPLING, together with BAPE SHOW mobilizes to produce the latest album NIGO(B)APE SOUNDS.

ANDRE, the leading artist in the French graffiti world, held an exhibition titled "TOKYO LOVE GRAFFITI" at BAPE GALLERY to release the power of love; ANDRE is France's chief graffiti master and joined the street GRAFFITI world in 1985. I like to paint ghost-looking MR.A dolls on street signs, building exteriors, decoration shops, iron gates, etc. On the eve of Valentine's Day in 2001, ANDRE suddenly established the "LOVE GRAFFITI" organization. Just register your lover's name through the Internet, and ANDRE will help you send out a declaration of love on the streets of France, and will even help you take photos as a souvenir. This romantic graffiti world attracted NIGO's attention, and they decided to officially cooperate with ANDRE. In addition to continuing to invite ANDRE to be the designer of BAPY, they also held a "TOKYO LOVE GRAFFITI" event with ANDRE during Valentine's Day in 2004. "exhibition.

The success of SUPREME, or the success of American streetwear, has to be mentioned: JAMES JEBBIA. When he was in his 20s, he came to New York to start his streetwear business, which he had loved since he was a child. At first, he assisted in the development of street brands such as UNION and STUSSY, which were well received.

In 1994, JAMES JEBBIA was inspired by skateboarding, HIP HOP and other cultures, and opened SUPREME, the first skateboard-focused fashion store. He actively developed functionality and diversification, making SUPREME change from a single skateboard to The brand has become the leading street fashion brand in New York and even the United States.

In 1997, SUPREME was introduced to Japan. Through cooperation with the Harajuku brand, SUPREME quickly became popular in Japan. Since then, SUPREME has become one of the biggest street brands in the world.

UNDERCOVER designer Jun Takahashi was born in Japan in 1969. He already had a strong interest in fashion design when he was in school. After studying fashion design at Bunka Fashion Institute in 1989, he worked in a fashion store in Shiguya. It wasn't until 1993 that he opened the NOWHERE store in Harajuku with NIGO, the designer of A BATHING APE, which immediately made him famous!

Later in 1994, he cooperated with friends to establish the clothing brand UNDERCOVER. In the same year, he also collaborated with fashion godfather Fujiwara Hao founded the cooperative brand AFFA, and Jun Takahashi and his brand UNDERCOVER became the top names in Harajuku. UNDERCOVER's design not only focuses on men's clothing, but also has excellent women's clothing series!

BAPY. BAPY (Busy Working Lady's Meaning) BAPE is actually women's clothing. It is another brand produced by Nigo specially designed for women. I hope this brand can better cater to the tastes of female ape fans. . BAPY o designer is a girl named Kiko.

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EVISU brand pants are super expensive in Japan. In 1991, a Japanese named HIDENHIKO YAMANE bought a Levi's denim loom and used this loom to weave denim fabrics. The fabric machine made some denim and hand-made a pair of jeans. The design and production are all made using antique jeans production techniques. There is an M-shaped seagull logo on the back of the trouser pocket, which is full of humor and street sense. This kind of jeans called Evisu has been around since then. It has become a hot product pursued by young people. A pair of street jeans does not match the high-end luxury goods, but a pair of Evisu NO.1 sells for 3,000 yuan, and the limited edition sells for more than 5,000 yuan. Listen to the luxury declaration of the pursuers: "If With an impressive figure, I wish I could walk around with a white T-shirt, Evisu jeans, and a Rolex watch every day. Maybe I will be nicknamed 'EVISU handsome guy' by then, and listen to how free and stylish he is." This is the luxury of young people. Attitude has nothing to do with lofty status. What is important is to subvert the sense of grandeur of luxury goods.