Township wedding photo studio activities, wedding activities, 21st anniversary store marketing plan

Specific plan for the opening publicity activities

1. Foreword:

For the Huahaoyueyuan wedding etiquette planning agency that leads the trend of the wedding era, is its opening activity novel? Uniqueness, that is, "whether the first battle can be a complete victory", gives the people of Jieshou City a refreshing feeling and finally becomes an instant hit. It has a crucial impact on whether Huahaoyueyuan Wedding Ceremony Planning Organization can take the lead and establish a firm foothold in Jieshou City.

Jieshou City Huahaoyueyue Wedding Etiquette Planning Agency is located in the Dafengche Boutique City on Jiefang Fourth Street, Jieshou City. It is in a prosperous area of ??the city, and the Dafengche Boutique City where it belongs has a certain trend influence in the city. , so it has innate advantages and related high-quality hardware facilities. As long as it starts operations through appropriate market methods, it will definitely produce good market benefits.

2. The method and purpose of this activity:

For this activity, we adopt a hierarchical operation method of "stimulating popularity, creating business atmosphere, and precipitating business opportunities" to generate both Sensational scenes and real turnover should be the starting point of this event. To stimulate popularity, use concierge actions, outdoor SHOW, and news to build momentum. To create business momentum, use relevant promotional activities (concierge, festivals, etc.) Lucky), use the method of buy low, get high, and extend the transaction to achieve the best results when it comes to precipitating business opportunities.

3. Planning assumptions for the overall structure of the opening ceremony:

The company plans this event to break the conventional model of previous celebrations and will be held at different venues. Purpose 1: Break through the restriction of small impact on the opening ceremony area; Purpose 2: Attract people from all walks of life in Jieshou City to the store of Huahao Yueyuan Wedding Etiquette Planning Agency.

The overall framework of this event is to make the wedding scene dreamy, novel and joyful. Combine the wedding format with the dual festive atmosphere of the opening ceremony. And then achieve the purpose of gathering popularity and expanding the popularity of Huahaoyueyuan Wedding Ceremony Planning Organization.

(Conduct simultaneous wedding show SHOW and live audience interactive games to maintain popularity and promote on-site sales.)

4. Opening Celebration of Huahaoyueyuan Wedding Etiquette Planning Agency (1) Arrangement:

1. Time: August 16 and 17, 2007 (the celebration process progress time control table will be formulated separately depending on the specific situation)

2. Location: First Heaven The square in front of the Shopping Mall on the second day, the central square of the Jieshou City Government

3. Character arrangements for the opening ceremony: the bride and groom, emcee, one flyer clerk, two wedding on-site supervisors, one service staff, several emcees announcing the full moon The wedding etiquette planning agency opens and the wedding begins, with trumpeters playing music (time: three minutes). Firecrackers went off, the master of ceremonies announced the start of the wedding, and the groom and wedding car set off. Blow all the way to the Huahaoyueyuan store (two clerks are equipped to distribute opening discounts and promotional materials, this activity runs throughout the opening ceremony). The groom arrives at the bride's place: the groom kneels down on one knee to propose to the bride, presents a bouquet, and carries the bride into the car. . The performance of trumpeters, drummers and music (times 10 minutes, the purpose is to attract the public). The bride and groom and all the personnel go to the live show together. The officiant announced the start of the wedding.

The newlyweds enter: (Little angels lead the way and follow the spotlights to produce the effect. The groomsmen and bridesmaids throw flower petals and set off small fireworks on the way to the wedding march.) The newlyweds exchange tokens (design the way the ring appears). The witness delivers a speech and asks the newlyweds about their wishes. Kiss each other and drink wine (background music I do); the couple lights a happy candle holder (background music); pours sweet champagne (background music); the bride turns her back to the unmarried woman and throws the bouquet (background music). The emcee explained the significance of this type of wedding and the service scope of the Huahaoyueyuan Wedding Ceremony Planning Agency. The signboard of the Huahaoyueyuan Wedding Ceremony Planning Agency in Jieshou City was covered with red cloth. Amidst the sound of blessings, the company manager unveiled the red cloth. The emcee announced loudly: (Background Music) Huahaoyueyue Wedding Etiquette Planning Agency in Jieshou City has a successful opening and is making a lot of money. Firecrackers went off. Display relevant on-site wedding pictures (projector and screen) to accept on-site consultation and orders.

5. Huahaoyueyueyuan Wedding Etiquette Planning Agency Opening Celebration Activities (2) Arrangements:

1. Scene Layout:

Opening Event Flyer

A. Quantity: 5000 sheets

B. Specifications: A4 double-sided color pages

C. Material: paper

D. Content: (to be determined)

E. Area: Relevant residential areas in the urban area, rural towns and villages around the city

T-shaped background platform

A. Quantity: one

B. Specifications: 3 meters high and 6 meters wide

C. Content: Pink ice silk, purple yarn, six LED light tubes on the front and back, two glowing trees on one side, candle holders on the left, champagne tower on the right, heart-shaped stage Place 6 large cold fireworks in front

The arch is pink in front, once again the square pavilion is decorated with red gauze, and then there is a golden carpet road guide, all using luminous light tube road guides

D. Arrangement: 4 tables and 16 stools under the stage, for invited unmarried guests to sit and a leaflet on the table

Welcome card

A. Design your own to welcome participating guests

B. Take photos of the new couple

C. Create a theme display

Professional audio

A. Quantity: one set

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B. Description: Professional (equipped with professional personnel to operate and ensure smooth sound quality)

C. Location: side of the main venue

Professional performance show (see the next page for specific arrangements) Point 6 Performance Item Description)

A. Quantity: 4 pairs (depending on the number of wedding dresses)

B. Description: Display of men and women with good figures, good looks, and good temperament Different types of wedding dresses

C. Location: Main venue performance stage

2. On-site staff arrangements:

A. On-site general conductor: (responsible for the entire venue Staff command, deployment, process control, handling of emergencies, etc.)

B. On-site deputy commander: (Cooperate with the general commander to be responsible for the command, deployment, process control, handling of emergencies, etc. of all site staff )

C. On-site coordination team: (Responsible for on-site power connection management, execution and control of the wedding ceremony, connection of celebration ceremony processes and good cooperation between different groups, etc.)

D. Performance team: (Responsible for the proper use of sound effects throughout the entire ceremony and ceremony, as well as the coordination and interactive effects of performance activities and games, etc.)

3. List of required items and budget (see Schedule).

6. Opening Celebration Activities (3) Arrangements of Huahaoyueyueyue Wedding Etiquette Planning Agency:

Based on the planning of this performance, it was decided to organize 4 pairs of men and women with different characteristics to implement the specific performance. A performance event was held. To achieve a lively atmosphere:

1. Model Team: (This performance team performs in the form of a display of various Chinese and foreign wedding gifts. Number of people: 4 men and 4 women (young, fashionable, beautiful) ——(Major suppliers can be invited to co-sponsor, and the brand name will be announced orally by the host during the event)

While the wedding dress is displayed, the host can introduce the meaning of the dress, its suitability for the person, and its suitability for the place.

2. Band group: Performer: *** band. Number of people: 3-4 people (electronic piano player, guitar player, drummer, vocalist) Performance content: Songs and songs suitable for happy weddings. Music.

During the specific operation of this event, there will be a lot of logistical support work that requires adequate attention. The quality of the logistical support work will directly affect the success or failure of this event:

1. Activity funding arrangement:

Specialized personnel should be designated to manage the funds required for the activity. After the plan is determined, ensure sufficient funds for the activity to ensure the smooth implementation of the activity.

< p>2. Security, emergency measures and traffic order on the day of the event:

Several security guards will be deployed to conduct comprehensive monitoring of the event site.

3. Electricians:

The main venue is equipped with a professional electrician to detect and maintain electricity to ensure normal speech and broadcasting of the ceremony.

7. Opening promotion plan:

In view of the requirements of the Huahaoyueyuan Wedding Etiquette Planning Agency. Based on the current situation, the following promotion planning proposals are put forward during the opening period: Event generation: In order to achieve the aforementioned goal of ensuring both popularity and sales, we break out of the traditional "opening celebration, full discount" old model, Sacrificing part of the gross profit in exchange for higher sales ensures hard-won popularity and business momentum. At the same time, higher sales are a guarantee of confidence for both operators and sellers. < /p>

1. "On-site order" promotion activity (the core of this promotion activity) Activity format: Customers place orders on the spot and pay a larger amount (1,000 yuan/RMB) as a deposit. Customers can enjoy the confirmation of the total wedding price 25% off discount.

2. "On-site order" promotion activity: Activity format: Customers place orders on the spot and pay a certain (500 yuan/RMB) deposit, and customers can enjoy 8.5% of the total wedding price. Discount.

3. Promotional activities during the "opening period"

Customers who have not placed an order or placed an order on the spot, but who place an order at the store within one month of the opening of the institution, can enjoy certain promotions 10% off the total wedding price.

5. Other interactive knowledge answering games (specific details to be determined, will be provided separately).

6. Local promotional activities carried out by other suppliers must be coordinated with the overall situation.

8. Advertising media placement and arrangements for the opening ceremony of the Huahaoyueyuan Wedding Etiquette Planning Agency in Jieshou City:

Invite local TV stations to shoot on the day of the event, and edit it during the opening ceremony The promotion will be broadcast during prime time on television stations during the month.

1. Printed advertisements: leaflets, gift bags...

2. Electric vehicle body advertisements: (specific details to be determined, will be provided separately)

3 , Outdoor large-scale street sign advertising: (the specific location is to be determined, and it will be provided separately)

4. Radio advertising: (the specific location is to be determined, and it will be provided separately)

5. Advertising content: (the specific location is to be determined, and it will be provided separately) (provided)

6. Game content: (to be provided)