Summary of Advertising Design Competition

Advertising, as the name suggests, means to advertise widely. At present, advertising can be said to be everywhere, and the effect it produces is also the most direct and influential way of publicity. The purpose of the Advertising Creativity Competition is to improve students' awareness of advertising and their ability to create advertisements, discover advertising design talents, and give students a platform to display their talents. From a marketing perspective, it fully mobilizes the creativity and innovative thinking of our college students.

In order to improve the innovative ability of our college students, develop their creative resources, cultivate their innovative thinking, and display the artistic charm of photography, hand-painting and other forms, we expect our college students to use their clear eyes and thorough knowledge to Lenses, wise minds, active thoughts, and abundant feelings promote the spirit of innovation, record the wonderful moments in our lives, create advertising works that perfectly combine ideological and artistic qualities, and create an innovative atmosphere in our school. It more vividly reflects our school’s motto of “loyalty, diligence, innovation and dedication”. After careful discussion by teachers in our department, the first advertising creative competition with the theme of "Le E Cup" was held in early October 2013 and early November 2013. This competition was open to all students in the school and was held in our school on the evening of November 6th. Classroom 791 of the school's science and technology building came to an end.

In order to further improve the "Advertising Creativity Competition" event and regard this event as a representative professional practice competition event in the Department of Finance and Economics, we made a careful summary after the competition.

The summary of this event is as follows:

The preparation, publicity and collection of works for this competition started a month ago. There are 24 works. Due to the sponsorship, the original schedule was postponed. From the time of the competition to the finals that night, it took a total of one month. With the attention of the college leaders, department leaders and the student union of our department’s general branch, our staff worked together in the spirit of "Nothing is impossible!" ? Confidence, working hard to do every task, ensuring the smooth progress of the game. Relevant teachers from the Department of Finance and Economics also provided sufficient guidance for this competition. The competition was based on the principles of fairness, impartiality and openness, and teachers from relevant majors were specially invited to serve as judges. The event achieved the expected results.

A total of ten groups of works were shortlisted for the competition, including ppt print ads, hand-drawn print ads, flash, DV TV ads, etc. The designs of the works are unique and creative, and can infinitely integrate their own wisdom, humor and idea. The competition is divided into two parts. In the part where the works were introduced, some of the contestants were chatting, some were a little nervous, and some were steady, but they all had one thing in common, which was to persevere to the end. The competition not only pays attention to the innovative ability of the contestants, but also pays attention to the oral expression of the contestants, whether they can express their creative points and the content they want to embody vividly to the audience and judges. After more than an hour and a half of exciting competition, the first prize was finally won by the combination represented by Zhang Biao from 13 Marketing, the combination represented by Li Jiaxiang from 13 Marketing and Fu Changyou from 12 Marketing won the second and second place respectively. Third prize. In the end, the judges and teachers made wonderful comments about the competition, and the sponsor representatives also gave us their heartfelt speeches.

In this competition, although we all tried our best to do every job well, some aspects were still not enough. For example: when we publicized, we were not comprehensive enough, and we failed again later. With some publicity attached. The competition started relatively late, so the collection time for the event was relatively short, and there were not enough entries. The preparations before the start of the competition were not very good, which delayed the start of the competition. Through this competition, we learned many details that need to be paid attention to when hosting an event and gained valuable experience. For example, before holding an event, the work of each department should be reasonably arranged; the process of the event should be arranged to improve the efficiency of the event; emergency measures should be prepared during the competition to prevent unnecessary errors; before the start of the competition, All the equipment that should be prepared must be prepared and checked for accuracy; the work and precautions to be done by the corresponding staff during the competition must be arranged; when setting up the venue, it is necessary to strengthen the prevention of accidents, such as balloon explosions, etc.; and the competition There are some relatively small procedures that need to be paid attention to during the whole process, such as how to introduce the judges and guests? How to award the awards? Who will award the awards? How to deal with unexpected problems that arise in the competition, etc.

This advertising creative competition tested our ability to combine theoretical knowledge with practice, teamwork ability, innovation ability, organizational ability, etc. It also improved our college students’ deeper understanding of advertising. layer of understanding.

List of winners:

First Prize: (Team) Team members: Zhang Biao, Long Guanzheng, Wang Xihai, Lin Liangzhen, Xie Zhida (13 Marketing)

Second Prize: (Team) Team members: Li Jiaxiang (13 Marketing),

Lin Yuheng (12 Accounting Class 3)

Third Prize: (Individual): Fu Chang Friends (12 Marketing)

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