How to find talents to promote Little Red Books?

There are three ways to find talents to promote Little Red Book: Little Red Book APP, Dandelion Platform and Operators.

1, little red book APP

Users of Xiaohongshu can find their favorite bloggers through Xiaohongshu APP, and directly contact bloggers through private messages or emails left by bloggers to promote cooperation.

2. Dandelion platform

Dandelion platform was built by Shanghai Jianzhi Network Technology Co., Ltd. to provide users with high-quality original content to share. The vision of the platform is to make everyone's shooting, writing and sharing on the platform generate value. Xiaohongshu users can directly search for daren nicknames through dandelion platform and communicate with them.

3. Service providers

Bloggers on the Internet have their own blogosphere. Users of Xiaohongshu can introduce the blogger circle through service providers, and find the high-quality bloggers they need in the blogger circle, thus promoting cooperation.

Daren account classification

1, head talent

There are two kinds of head talents: stars and big bloggers, who have great influence and can quickly establish brand awareness with strong fan effect. This kind of talent is suitable for businesses that need rapid drainage, and can be realized in a short time with good results.

2, waist talent

The number of fans of Yaodaren is between 500,000 and 500,000. This kind of talent is strong in planting grass, high in professionalism and good in verticality. This kind of bloggers are generally people who do well on the track, and can quickly establish word of mouth and drive users to buy products.

3. Tail talent

The number of fans of Tail Daren is between 5000 and 50000. They can create a strong grass planting atmosphere through real product experience and create a very popular state of products.

4. layman

The number of fans of amateurs is small, but it can increase brand exposure and form an atmosphere of amateurs planting grass. Most users will think that amateur grass planting will be more realistic and more likely to arouse consumers' * * *, but the effect is slow and cannot be drained quickly.