How to take pictures of products, head-up effect.

1. Pre-preparation of location angle:

Prepare the location for shooting. Use white or solid colors as the background, such as white paper, desktop, etc. A piece of white foam with a width of 1 meter and a length of 1.5 meters as the background can basically cope with the size of general items. It is not appropriate to have other content unrelated to the picture in the photo, so as to avoid distracting the guests and highlighting the items.

study the shooting angle. Different items are shot from different angles, and the effect is completely different. An item should be photographed from multiple angles, and the photo that best shows the characteristics of the item should be selected as the uploaded item photo. If possible, upload all the photos taken from all angles, so that buyers can view the items from different angles.

2. Different shooting for different objects:

1. Shooting transparent objects such as crystals. The biggest feature of this kind of article itself is transparency, so we should strive to reflect its transparent article characteristics in the shooting process. The background should be clean, otherwise it will be reflected on the object. Wu Bin suggested that it is best to wear white gloves during filming to avoid leaving fingerprints on the photographed items. The surface of transparent objects is very bright, which is easy to cause reflection, so don't directly irradiate the objects with light. Put a reflector on the part that looks obviously dark to the naked eye or set it off with white paper next to it, so that the light of the picture can achieve uniform effect and increase the stereoscopic feeling of transparent objects.

2. shoot reflective items such as jewelry. It goes without saying that this kind of articles have the characteristics of emission, and it is very easy to reflect the surrounding situation, especially when the surrounding color is completely opposite to its own color, which is more likely to cause this situation. In the process of shooting, it is best to put the objects in an environment where the surrounding colors are monotonous and close to their own colors. Another solution is to find a place to fix the position of the camera in advance, and use the camera's self-timer function to prevent the color of your clothes from reflecting on the items.

3. shoot food. Usually, "color, smell and taste" are used to describe the good or bad of food. "Color, smell and taste" are the characteristics of food, so how to express this characteristic of food with pictures? Cooked food tends to be black, and the color is too dark, which leads to the lack of aesthetic feeling in the picture and can't arouse the appetite of buyers. The best time to shoot food is when it is half cooked, and the color tends to be yellow, which makes people feel the urge to eat at first sight. Therefore, shooting cooked food is generally done as soon as possible to ensure the best state of food and reflect the "color, fragrance and taste" of food. It is suggested to coat the surface of food with a layer of oil, which will make the "color" look better.

4. shoot clothes. This is the most characteristic item. In the process of shooting, hands must not tremble, otherwise it will obliterate the performance of clothing texture. In terms of light use, clothing made of fine materials is more suitable for soft light; Clothing made of rough material is more suitable for direct polishing to save the defect of poor material.

5. Try to use the studio if possible. Although the studio is expensive, the pictures taken are far better than those taken without a studio. The studio can enhance the smoothness of the shadow of the picture, get rid of the reflection, get enough light, etc., which has obvious advantages over the general pictures.

6. Try to avoid using flash. The skill of using flash is very particular, and it is easy to cause overexposure or underexposure if you are not careful. In addition, the use of flash should consider the source of light, and the consideration factors increase a lot, which is beyond the grasp of ordinary photographers.

7. Never shake the camera. In the ordinary shooting process, a slight shaking of the digital camera will cause blurred pictures, not to mention that online entrepreneurship needs to shoot close-ups more. It is best to use a tripod to take a close-up shot of the object. It is recommended to pay attention to the parts of the object that need to be expressed when shooting, and blur other places to highlight the key points.