Why do internet companies like to use animals to represent logo?

There are several ways for ordinary people to name their babies: to ask Mr. Feng Shui for it, and to pat their heads casually. But have you noticed that major internet companies name their products and especially like to use animals as Logo? Like JD. COM dogs, Tmall cats, Tencent penguins, etc. Of course, there is a reason for all this.

Tmall's cat.

The name Tmall was chosen mainly because "Tmall" and Tmall are similar in pronunciation. In order to be independent of Taobao and link to Alibaba platform, Tmall was born. Tmall is committed to providing a B2C consumption platform with clearer positioning and style. Cats are sexy and tasteful. Tmall online shopping represents fashion, sexiness, trend and quality. Cats are naturally picky, picky about quality, picky about brands and picky about the environment, which happens to be the quality city that Tmall online shopping should strive to build. So it is not groundless to use cats as Logo.

2.？ QQ Penguin.

In fact, more than a decade ago, when OICQ, the predecessor of QQ, was just launched, Logo was still a popular pager at that time. At that time, Ma and others decided to use small animals as Logo, which was more acceptable to users. After the designer drew the images of pigeons, penguins and other small animals, everyone voted to use penguins. At that time, he was still a thin penguin. Later, Tencent found a professional design team to completely "fatten" QQ and added a red scarf. One eye is round and the other is blinking. QQ Penguin was born in this way. As a result, Tencent employees voted for penguins.

3.JD.COM's dog.

The official explanation of the mascot metal dog in JD.COM Mall is that it is famous for its loyalty, honest behavior and fast running speed. Of course, there are also some rumors that Liu chose the Logo image of dog to compete with Tmall under Alibaba. This change has also triggered speculation that Tmall and JD.COM will have a "cat-dog war".

In addition, YY's civet cats, camels where to go, and kangaroos taken out by the US Mission all use animal logos. In addition to perfectly representing their products, there should be a brand story behind them.