What is the new media major?

Network and new media are undergraduate majors in colleges and universities, belonging to literature majors. The basic study period is four years, and the bachelor of arts degree is awarded.

This major requires students to be able to engage in deep, comprehensive and interdisciplinary information dissemination in the information dissemination era, as well as the ability to engage in communication technology such as design, production and network technology in news communication technology.

The major of Network and New Media aims to cultivate wide-caliber and compound information communication talents to meet the urgent needs of traditional media organizations, government agencies, institutions, companies and other organizations.

Extended data:

Training objectives of network and new media specialty;

The specialty of network and new media is established to meet the needs of society. It is a combination of literature and science, art and technology, and network technology and digital media. This major aims to cultivate broad-caliber and compound information communication talents to meet the urgent needs of traditional media organizations, government agencies, institutions, companies and other organizations.

Education and teaching should adhere to the guidance of Marxism, train students in a firm and correct political direction, take the development needs of national political, economic and cultural construction as the basic principle, and take the positioning and characteristics of China's higher education as the reference system;

At the same time, guided by industry standards and social needs, we will cultivate applied, compound and innovative talents who adhere to the Marxist view of journalism, adhere to the correct political stance and direction, and have the knowledge and ability of all-media news communication, as well as international news communication talents with global vision and cross-cultural communication ability.