How much did Harbin Ice and Snow World lose, and how much did it lose?

Harbin Ice and Snow World is the most striking tourist attraction in Northeast China every winter, and it is also the most distinctive ice and snow theme amusement park in the region, attracting a large number of tourists from home and abroad. You will experience the most incomparable cool entertainment mode, but the epidemic during the Spring Festival in 2020 led to the closure of the world of ice and snow for more than one and a half months. So how much has it lost now?

Snow-white, silent, empty and lonely, the ice and snow in the north press the pause button, and the giant ice sculpture is exquisitely carved in the sun, just like a fairyland-this is the Harbin ice and snow world in this winter under the lens of photographer Liu Qian. This is an unprecedented moment in this scenic spot that is full of tourists every winter.

The 2nd1Harbin Ice and Snow World (photo by photographer Liu Qian)

Due to the epidemic situation, the 2nd1Harbin Ice and Snow World announced that it would suspend business at 65438 on June 27th this year, which became the last day of its business this year. Although the official of Harbin Ice and Snow World will announce the closing time in previous years, it has not been released so far this year.

With the rising temperature in Harbin, it is almost impossible to open the park in the near future. This year, Harbin Ice and Snow World only lasted for 36 days. Taking the average business days of the last five sessions as a reference, the business hours will be halved.

The number of business days of "giving up halfway" means that the loss is doubled. Wang Haijun, the owner of a chain restaurant, rented a storefront with a business area of 100 square meters and invested more than 500,000 yuan. It was originally planned that the Spring Festival was the peak season for ice and snow tourism, and the increase in passenger flow would definitely bring good turnover, but since before the Spring Festival, the number of tourists has gradually decreased. There is little hope of reopening now, and Wang Haijun has not even recovered its investment.

It took tens of thousands of people 15 days to build the scenic spot before the 2nd1session of Harbin Ice and Snow World officially opened for business on February 23rd, 20th19. It once ranked first in Harbin's 2020 Spring Festival tourist attractions, and became the most popular attraction for winter ice and snow tourism.

"The world of ice and snow earns four or five million a day, and Harbin is firmly closed." At the 13th press conference on the progress of joint prevention and control of epidemic situation in novel coronavirus, Heilongjiang Province, the relevant person in charge said.

At present, in order to support cultural tourism enterprises to cope with the epidemic, relevant departments have also introduced policies such as finance, taxation, finance, project support and stabilizing and reducing burdens.

Harbin Ice and Snow World without People

65438+1On October 29th, two days after Harbin Ice and Snow World announced its closure, photographer Liu Qian took a group of photos of the ice and snow world during the day with a drone. After Liu Qian uploaded the photos to the internet, the empty world of ice and snow made people see its other beautiful scenery, which is also regrettable.

"It's a pity to shoot the world of ice and snow without anyone." Photographer Liu Wei said. Because of the epidemic, carefully carved ice sculptures will never be seen by tourists again.

Liu Qian, 28, lived in Harbin until he went to college. For children born and raised in the northeast of China, ice sculpture is not unusual, and so is Liu Qian. He has only been to Harbin Ice and Snow World twice, one of which was accompanied by friends from other places.

A few years ago, Liu Qian became fascinated with photography, focusing on shooting city scenery, portraits and streets with fireworks. Whenever he has the opportunity to go to a city, he will take the time to show the beauty of the city with the lens, and many of his works can always give people a bright feeling. I have been to many places, which makes Liu Qian feel the beauty of his hometown Harbin more and more. Every time he goes home, he takes photos of his hometown that he wants others to see from a unique perspective.

On the 29th of the twelfth lunar month this year, Liu Qian returned to Harbin from his work unit in Shanghai. Before going home, he planned to take a group of photos of Harbin Ice and Snow World, and specially visited official website and Harbin Ice and Snow World to introduce the highlights of this year.

Liu Qian has never filmed Harbin Ice and Snow World before. His first shooting was on the evening of June 27th, 65438. According to the requirements of epidemic prevention and control, it was the last day of Harbin Ice and Snow World.

Two days later, Liu Qian went to Harbin Ice and Snow World alone. He used a drone to shoot for two hours, consumed four batteries, and took more than 30 photos of/kloc-0, leaving a special photo of Harbin Ice and Snow World in a special period.

"It invests a lot every year, and it is the peak season of ice and snow tourism, but it is closed." Liu Wei said. Under the lens of Liu Qian, the ice sculptures in Harbin Ice and Snow World Scenic Area lost their colorful colors at night. The 40-meter-high ice sculpture landscape "the crown of ice and snow" and the maze castle have all recovered their original colors. The ice sculpture in the photo shows a faint blue color, like a fairy tale world without people.

The 2nd1Harbin Ice and Snow World (photo by photographer Liu Qian)

At present, Harbin Ice and Snow World has not announced the official closure of the park, but the epidemic is not over yet, and the temperature in Harbin is gradually rising. It is generally believed that the hope of Harbin Ice and Snow World to continue its business in the near future is very slim, and it may be announced to close the park directly.

After only 36 days of operation, the owner of the restaurant didn't earn a penny back.

During the Spring Festival this year, Wang Haijun, the owner of a restaurant chain in Harbin Ice and Snow World, thinks that sales will reach the highest point. What he didn't expect was that from years ago, the number of tourists eating in the store gradually decreased, until after 65438+1October 27, Harbin Ice and Snow World closed and never opened again.

The 2nd1Harbin Ice and Snow World (photo by photographer Liu Qian)

"During the Spring Festival, most tourists came to the world of ice and snow, but this year, due to the epidemic, business will be bad before the Spring Festival." Wang Haijun said. Before the closure of Harbin Ice and Snow World, the turnover had begun to decline compared with the same period last year.

Last year, on February 23rd, 15, the 2nd1World of Ice and Snow officially opened to welcome guests after nearly ten thousand people and five days of construction. As of June 27th this year, 65438 was closed for 36 days due to the epidemic. Judging from the business days of Harbin Ice and Snow World in recent five sessions, the business hours are the shortest. The 20th Harbin Ice and Snow World opened for 57 days, and the previous sessions all opened for more than 70 days. The longest session lasts for 83 days, and the park will be closed on March 20th18, 10.

When catering chain stores in Wang Haijun entered 2 1 Harbin Ice and Snow World, it was estimated that the business days from opening to closing would be about 70 to 75 days, but the actual situation was that the business hours were at least reduced by half.

"Invested more than 500,000 yuan, including decoration and rent." Wang Haijun said. His shop has only been open for more than a month, and he hasn't even earned his capital back. His restaurant has a business area of 100 square meters in Harbin Ice and Snow World, with nearly 10 employees. After the outbreak, all employees were assigned to work in other chain stores.

According to the official WeChat of Harbin Ice and Snow World, all the catering services in the scenic spot are imported from high-quality brands with more than 50 chain stores in China, including Oriental Jiaozi Wang, Taste Xi 'an, Spicy Yang Yang, etc. In addition, there are regional specialties such as Mattel popsicles, sugar-coated haws, frozen berries in Northeast China, as well as iced hot pots and iced bars.

Heilongjiang will introduce support policies.

"The world of ice and snow ranks 1 in the popular scenic spots for the Spring Festival in 2020, making it the first choice for many tourists." On February 10, at the 13th press conference on the progress of joint prevention and control of epidemic situation in novel coronavirus, Heilongjiang Province, the relevant person in charge said, "With the development and changes of the epidemic situation, Harbin has closed cultural and entertainment venues and scenic spots, and the daily income of the Ice and Snow World is four or five million, and Harbin has resolutely closed down."

20 19 12.23, on the first day of the opening of the 2nd1Harbin Ice and Snow World, the number of people entering the park reached 7,000, and the ticket revenue was1785,000. Both the number of people entering the park and the ticket income are the highest in 10 years.

According to the data released by Harbin Ice and Snow World, it has received more than one million tourists in the past five years, with an operating income of about 300 million yuan.

On February 23rd, in order to support the cultural tourism enterprises in Heilongjiang Province to cope with the epidemic situation, the Department of Culture and Tourism of Heilongjiang Province issued the Notice on Making Full Use of the Relevant Support Policies of the State and our Province during the Prevention and Control of the Epidemic Situation in COVID-19, sorting out the policies applicable to the cultural tourism enterprises in Heilongjiang Province, such as fiscal and tax support, financial support, project support, stabilizing enterprises and reducing burdens.

According to the relevant person in charge of Harbin Ice and Snow World, due to the epidemic situation, it has not yet resumed work, and the related losses can only be calculated after the resumption of work.