Traditional Culture Encyclopedia - Photography major - Seek magazine cover design

Seek magazine cover design

Album design is a job that graphic designers often encounter, and the album cover is the most important part of the album, which plays a role in summarizing the album content, laying the tone of the album, highlighting the quality of the album and attracting readers. Moreover, album design requires designers' typesetting ability, composition ability, color matching ability, aesthetics, materials and technology. Zhonghui Design summarizes the types of cover design:

1. Plain text

That is to say, only the text elements such as Logo, title and company name are used to design the cover. This kind of cover is usually simple, suitable for brand picture books, financial statements and other abstract or hardcover designs.

The difficulty of this kind of cover design is relatively simple, mainly relying on typesetting and font selection to create a sense of design. Pay attention to the contrast of text thickness, font size, font contrast, sparse contrast and text color when typesetting. In order to enhance the sense of design, you can add several straight lines to assist typesetting.

Tip: Use special paper (such as cardboard, patterned paper, kraft paper, etc. ) or add some simple processes (such as embossing, polishing, ultraviolet exposure, bronzing and silver plating, etc.). ) will help to strengthen the quality sense of plain text cover.

2. Text coloring block

Although the practice of pure text is simple, it will be a bit monotonous and lack of visual impact. At this time, consider adding color blocks to enrich it. Color blocks can not only increase the visual impact, but also increase the sense of design, and can convey emotions through large-scale color contrast.

However, the added color blocks should not be too much or too scattered, mainly large color blocks, and the outline of color blocks is often a simple geometric shape. The combination of color block and text is mainly that the text is located in the color block, the text is located outside the color block and the text crosses the color block.

Tip: Proper use of color contrast, virtual contrast, size contrast and front-back contrast of color blocks can effectively increase the layering of the layout.

3. Text plus graphics

If we want to convey a concept in the cover design, or make the design more meaningful and detailed, we can design a graphic on the cover and take the graphic as the main body of the cover. When I say graphics, I mainly mean appropriate graphics. For example, we want to design a product album of wooden floor brand, and we can design a pattern of annual rings as the cover.

There are three common ways of composition: the main body is centered, the part is exposed, and the floor is paved.

Tip: The style and form of graphics should be consistent with the overall content and design style of the album.

4. Text plus a single picture

It is also a common way to use photographic pictures that match the content or brand tonality in the cover. If only one picture is used, the usual processing method is to make the picture occupy a relatively large layout space, and the outline of the picture is also the most common with simple geometric figures. Of course, this refers to the situation that the picture is bottomless.

Undercut pictures are also often used in cover design, which is more flexible and usually used with color blocks.

There are also three ways to arrange words and pictures, that is, words are arranged on pictures, words and pictures cross, and words and pictures are separated.

Tip: The quality of this kind of cover is the key, and it should be strictly screened from the aspects of material, composition, color and clarity.

5. Add more pictures to the text

Some cover themes or album contents are difficult to summarize with one picture. At this time, we can design the cover with multiple pictures at the same time. There are two main ways to deal with multi-graphs, unity and contrast. Unity means that all pictures are uniform in size and color and arranged in a regular way.

Contrast refers to the sharp contrast in the size or color of the picture, forming a primary and secondary relationship and visual level.

Tip: If the picture comes from the Internet, you must pay attention to the copyright issue.

6. Text plus picture plus color block

This form is a mashup, which combines the two forms mentioned above. In fact, the combination of text and picture color blocks is also widely used in advertising design and poster design. Its advantages are rich varieties, strong sense of design and great visual impact.

The combination methods of pictures and color blocks mainly include: the picture is on the color block, the color block is on the picture, the color block is superimposed on the picture (reducing the transparency of the color block or adopting the effect of positive superposition), the picture is in the color block, the color block is in the picture, the color block passes through the picture, and the color block is separated or connected with the picture and aligned.

Tip: Processing a picture into black-and-white mode and matching it with color blocks can usually get good results, because it can not only avoid too many colors, but also create a strong contrast effect.