Is there any prospect for commercialization of VR panoramic display?

Recently, the trend of VR panoramic shooting is very hot, and new panoramic platforms are constantly emerging. Many of them persuade everyone to join in by attracting investment. I am also one of many people who have been persuaded. At first glance, this industry is a great opportunity, but in-depth analysis is not the case. In the panoramic platform, some powerful enterprises put soft articles on various public platforms, such as Post Bar and Sohu, which are anti-objective and artificial, so many people can't see this clearly. Here are a few case studies. The premise is that under the current technical conditions, the object of rebuttal is the full rendering of panoramic business opportunities by the franchise platform.

First, the so-called "VR Mall" takes pictures of all the shops in the whole mall to form an online platform where you can shop online. The important point is whether the goods are uploaded by photos. If all the goods are photographed in one environment, the operating cost and workload of the existing technology are unimaginable, and many goods in the store are constantly changing. If you only shoot shops and don't shoot goods, how can you do online transactions? More ironically, products can be displayed by using links in the panorama without taking photos. If the customer wants to choose a coat, then she chooses to walk around the panorama, find the clothes she wants and click on the link, or prefer to find a clear category in the online shop mode without panorama and then click on the picture. Undoubtedly, the latter is faster. Don't forget, the customer's demand is goods, no matter whether the goods are placed in a beautiful three-dimensional shop scene or in a shop grid of Taobao or Tmall. According to the current technology, the experience in the store is better.

Second, merchants can use the panorama to do some interactions or activities with fans, such as smashing golden eggs, grabbing red envelopes and other three-dimensional scenes. Everyone has experienced these activities, and now they are all done at a glance. It looks fresh, but it's actually changed medicine. Besides, businesses engaged in activities should also be based on the principle of efficient and high-quality experience. If you are a fan of a merchant, you are enthusiastic about some activities of the merchant. In the past, you smashed golden eggs on the Flash interface pushed by the merchant, and now the merchant pushes his panoramic link to you. If you want to smash golden eggs, you need to enter the panoramic view to find golden eggs, and you have entered this panoramic view for five times to participate in activities, each time you need 5M traffic to wait for 3 seconds. In fact, at present, the panorama is more commercially valuable for the first time. After fans (customers) know the store and scale of the business, there is no need to enter it for the second time. Of course, gameplay will bring fun to customers and increase traffic, but to bind gameplay or activities with panorama, I think this is a constraint on my imagination.

Third, all the promotion schemes of merchants and enterprises will be replaced by panorama, and the market is very large. "Panorama is rich in information, beautiful and tall, and businesses and enterprises will definitely like it." This is probably their own wishful thinking. In-depth analysis shows that in many occasions, panoramic view is difficult to replace plan view, so we need to be cautious:

1. In view of the fact that the entity enterprise wants to show its scale, it should be noted that if the enterprise reminds visiting customers that it is forbidden to take photos and mind competing with peers to visit the enterprise, then these scenes are definitely not suitable for panoramic display, but suitable for partial display with floor plan without revealing confidential information.

2. Panoramic display means full display, and whether enterprises and businesses can withstand the full exposure of the flash needs to be considered. If the storefront in the floor plan is beautiful and atmospheric, then after the panoramic view, it is found that it is opposite a community 30 years ago, a dilapidated path, a broken brick window and rusty pipes.

3. The floor plan has a lot of room for development. Through excellent photography skills and post-processing, the viewer's imagination can be fully exerted. For example, in the standard room of a hotel, two beds, a writing desk and a bathroom can be seen in three floor plans, but none of them can reflect how compact its space is. These are not available in panoramic view.

In other words, at present, panorama is not applicable in many fields, and it needs further development in content. The explosion point of panorama in the general commercial promotion field has not yet arrived, and the conditions for the explosion have not yet been met. I don't know what you think, welcome to communicate.