What information does the poster contain? What are the three elements of a poster?

Poster elements Poster elements include theme, design, style, composition, pictures, color matching, background, goods and so on. In addition to eye-catching pictures, text is also an indispensable part of posters, because text information is the most effective way to convey the theme elements of posters. Poster element poster is a form of visual communication, which attracts people's attention through the composition of the layout to show the information that needs to be publicized. The theme font of the poster should be eye-catching and the content expressed should be refined. Generally, the whole poster layout will be based on pictures, supplemented by copywriting. The theme of the poster is the center of the poster, which needs to accurately reflect the content expressed by the poster, reflect the personality characteristics while adapting to the public psychology, and be concise, easy to remember and easy to spread. The elements of a poster are theme, style, composition and color matching. 1. Theme: It is the most important part of poster design. The theme can make consumers understand the central idea and main content of the poster, and the purpose is to let consumers know what the poster promotes immediately when they see it. 2. Style: Style refers to the overall design style of the poster, some are small and fresh, and some are full of high-level sense. Therefore, different posters have different purposes of color matching. 3. Composition: In poster design, the design of poster layout is extremely important. The layout determines the overall visual effect of the poster, thus achieving different purposes. 4. Color matching: The color matching of posters is an indispensable step in poster design. The color scheme of the poster is designed with the same color system. Because the same color system gives people a gentle and comfortable feeling, the color matching should not be abrupt, and it must conform to the propaganda content of the poster. Introduction: Poster design is one of the manifestations of visual communication. It attracts people's attention at the first time through the composition of the layout and gets instant stimulation, which requires designers to integrate the elements such as pictures, words, colors and spaces and present the publicity information to people in an appropriate form. The name poster originated in Shanghai. The word poster has evolved to 20 13, and its scope is not only a special poster for professional drama performances, but also an advertisement, because it, like advertisements, has the characteristics of introducing an object and an event to the masses. Poster is a very common form of poster, which requires concise language and novel and beautiful form. What are the three elements of a poster? The elements of a poster are title, text and signature.

1, title

There are many ways to write a poster title, which can generally take the following forms:

First of all, it only contains the name of the language category. That is, write the word "poster" in the middle of the first line.

Second, take the topic directly from the content of the activity. Such as "dance news", "shadow news" and "ball news"

Third, it can be some descriptive words. For example, "×××× reappears the charm and relives the past with ×× Temple".

2. Text

The body of the poster requires the following contents to be clearly written:

First, the purpose and significance of the activity.

Second, the main project, time and place of the activity.

Third, the specific ways of participation and some necessary precautions.

Step 3 sign

Ask the name of the organizer and the date of poster release. The above format is about the poster as a whole. In practical use, some contents can be omitted or omitted.

In addition to eye-catching pictures, text design is also an indispensable part of posters. When shooting a poster, people first pay attention to the text information, because the text information is the most effective way to convey the theme elements of the poster. It is conceivable that a creative text will make the poster get twice the result with half the effort.

The expressive technique of poster design;

1, using analogy

"Metaphoring a thing by one thing" means that the metaphorical thing is not directly related to the theme, but it is similar to some characteristics of the theme in a certain point, which can be used to develop, extend and transform the theme, so as to obtain the artistic effect of "tactfully getting into the topic".

2. Humorous methods

Humor is expressed through some ridiculous characteristics of human nature, appearance and behavior, which embodies the characteristics of comedy. Extend what needs to be affirmed to the extent of comics, and create a humorous artistic conception that is full of fun and funny.

3, the law of seeing the big from the small.

Seeing the big from the small is to grasp a point or a part with unique imagination and concentrate on describing or extending it, thus expressing the theme more fully. It is a highly refined product of the combination of small and big, and it is a simple and deliberate pursuit.

4. Association method

Association method is based on psychology. People see themselves or their related experiences in aesthetic objects, which are integrated with the poster itself, causing aesthetic resonance in the process of association, and the intensity of their feelings is always strong and rich.

5, direct display method

It shows a product or theme directly and truly on the advertising page, and makes full use of the realistic expression ability of photography or painting. Deliberately depict and emphasize the texture, shape and functional use of the product, presenting the exquisite texture of the product attractively, giving people a realistic sense of reality and making consumers feel intimate and trust in the advertised products.