The pleasure of commercial portrait photography

Enjoying the eyes is the basic requirement of the general public, including general photographers, for kj works of portrait photography. Whether it is business portraits, family photos, news portraits or even portraits involved in any photography field, whether it is the subject, photographer or viewer, as long as there is no special purpose, they all want to see pleasing portraits, and making the audience and the audience physically and mentally happy is one of the most important goals of any art form.

First of all, pleasing to the eye has become the common goal of commercial photographers and customers. With the development of modern photography, many problems that were difficult or impossible to be solved by previous photographers have been solved technically, so it is relatively easy to achieve a pleasing realm. Used for commercial photography. This kind of portrait photography not only needs the photographer's own quality, but also depends on some objective factors, such as: excellent makeup artist, beautiful clothes, exquisite props, high-grade photographic equipment, advanced lighting, advanced equipment studio, advanced photo post-processing system, exquisite mounting and careful editing planning. For the field of portrait photography, the biggest defects are the excessive involvement of non-photographic ontology language and the desalination of photographic ontology language. The so-called photographic ontology language is a unique expression of photographic technology and art, including the use of film, exposure control, photographic lighting and composition management. Non-photographic language mainly refers to non-photographic means of expression that originally played an auxiliary role in photography, such as makeup, costumes, props and so on. In these portrait photography, the photographic ontology language is generally diluted, and most of the few remaining photographic ontology languages have become a fixed pattern and routine, and even distorted. For example, in terms of light consumption, in order to cater to the tastes of the public, more positive light and soft light are used; In terms of exposure, overexposure is often used to make the skin appear whiter.

But all this is for the customer, and there is nothing wrong with it. Pleasure is to make customers and the general public feel physically and mentally happy. Therefore, this portrait photography itself is an important part of photography art, and it is this pleasing photography that attracts thousands of people to the studio and becomes an important economic pillar for the development of photography art in China, especially amateur photography art.

Since photographic works have the ability to attract the public, it shows that photographic works have the ability to guide the public's aesthetic tendency. This pleasing commercial portrait photography has been popular for ten years, and the aesthetic tendency of the public is also changing quietly.

Moreover, in recent years, with the outstanding contribution of a group of young photographers with great artistic expression to commercial photography, the current portrait photography is showing a booming trend.