Just opened a shop in Taobao, how to upgrade quickly?

If you consider opening a shop online, you should choose your own business model according to your actual situation. There are three main ways to open a shop online:

1) Online store opening and offline store opening are combined. Thanks to the support of offline stores, such online stores are superior in commodity prices and sales skills, and are easy to gain the recognition and trust of consumers.

2) Full-time online shop operation. Operators put all their energy into the operation of the website, regard opening an online shop as all their work, and regard the income of the online shop as the main source of personal income.

3) Part-time operation of online stores. Operators will run online stores as a sideline. For example, many students now use their spare time to run online stores. There are also some professionals who use the convenience of their work to open online stores and increase their sources of income.

Product article

Choose the right product to catch big fish.

If you want to open a shop online, you must first have goods suitable for online sales. Not all goods suitable for online sales are suitable for individuals to open stores. The author helps you choose products through three competitive strategies.

Things are scarce, so don't choose goods that can be bought everywhere. Since those goods can be bought everywhere, why do buyers want to buy yours? If postage is added, it will definitely be more expensive than other places. Even if it can be sold, it won't make money. You need to find some rare goods, so naturally someone will pay a big price for your goods. Here, the differentiated competitive strategy is also applied.

The second is to use the regional price difference to make money. Many commodities have different prices in different regions. For example, electrical appliances, Guangdong and other coastal cities are much cheaper than inland, while the collections of ancient capital cities (Beijing, Xi 'an and Luoyang) are much cheaper than coastal cities. So, you have to look around yourself, looking for rich goods around you that are not available elsewhere, so as to sell at a good price! Here, the cost leadership strategy also applies.

If you are familiar, try not to get involved in unfamiliar things. If you love handcraft, cross stitch, hand painting and creativity, you might as well open a DIY shop. Specialty stores are popular everywhere. Because there are few special things, it is easy to attract people. If you are good at photography and like digital products, you can try it in this respect whether you have a physical store or not. The most important thing is to become an expert in this field. Take the initiative to answer members' questions and provide members with relevant knowledge of the goods you sell. After a long time, the word-of-mouth effect is good. When people think of shopping in this area, they will think of you first. In short, everyone has his own specialty. At any time, it is very important to learn to give full play to your own strengths, and don't take your own shortcomings to spell others' strengths. Here, the specialized relative innovation strategy is also applied.

According to the suggestions of the insiders, by subdividing the goods sold online, it is found that the goods suitable for online shop sales generally have the following characteristics:

1) Small size: it is mainly convenient for transportation and reduces transportation costs.

2) Higher added value: a single commodity with a value lower than the freight is not suitable for online sales.

3) Unique or fashionable: The goods sold well in online stores are often unique or very fashionable.

4) Reasonable price: If the same price can be bought offline, no one will buy it online.

5) Understanding through the website can arouse visitors' desire to buy: if this kind of goods must be seen with their own eyes to achieve the trust needed for purchase, then it is not suitable for opening a shop online for sale.

6) Not offline, only online, such as foreign trade order products or products directly brought back from abroad.

When you choose one or several types of products, you should start market research to understand your customers and competitors, and then determine whether your choice is correct, because many times your choice is based on your own experience or asymmetric information, and your judgment is often wrong, which may eventually lead to your business failure. For small-scale entrepreneurial activities such as opening online stores, we provide some basic market research methods:

1, you can take out your ideas or samples and listen to the opinions of your relatives or friends, because many of them may be your potential customers. You can also consult some industry professionals and experts and listen to their opinions. Don't think that some people don't know how to surf the Internet, so they are not my customers, so I don't need to investigate them. This idea is wrong, because opening a shop online is only a marketing channel, and it doesn't mean that products that nobody wants are available online. Only products that someone wants offline will be sold online, with good cost performance.

You can go online to see if other people's online stores sell this product. If there is, it means that there is a market for this kind of products, but whether such a market is your market depends on whether your products have a competitive advantage. If it is the same brand, it mainly depends on whether the price has an advantage. If it is a different brand, it depends on the influence of your brand and the cost performance of the product. If not, offline research will be done at this time. If you can form a certain buying order, congratulations. When you open a shop online, you have something that others don't have, which forms differentiated competition and is also your core competitiveness. Maybe the price is higher, and some people will flock to it.

How to find the source of goods

How to find a suitable source of goods for your own business is the most concerned issue for all entrepreneurs who open stores online. It is also a sign of online entrepreneurship, and it is also related to the success or failure of online entrepreneurship. The author combines his own personal experience and the experience of online sellers to sort out the following seven sources of goods.

1, purchased in the wholesale market.

This is the most common purchase channel. If your shop is for clothing, you can go to some large service wholesale markets around you to purchase goods. Buying goods in the wholesale market requires strong bargaining power and strives to minimize the wholesale price. At the same time, you should establish a good relationship with wholesalers and make it clear to them on the exchange of goods to avoid disputes in the future.

2. Manufacturer's supply:

Regular manufacturers have sufficient supply and good attitude. If you cooperate for a long time, you can generally win the unsalable exchange. But generally speaking, the manufacturer's order quantity is high, which is not suitable for small wholesale customers. If you have enough capital reserves and there is no danger and fear of pressing the goods, then go to the manufacturer to purchase.

3. Large wholesalers:

Usually you can find a lot with Baidu and Google. Generally, it is directly supplied by manufacturers, and the supply is relatively stable. The disadvantage is that because they are bigger and have more orders, the service will inevitably fail to keep up sometimes. And they usually have regular repeat customers, not afraid of no wholesalers. It is difficult for you to negotiate terms with them. Unless you book more times and become a big customer, there may be special discounts or concessions. Worst of all, their delivery speed and exchange attitude are often unsatisfactory. As long as we order a little in advance, it is understandable that we order a lot and deliver slowly. The real problem lies in exchanging goods. Sometimes there are some flaws in the things you receive, especially the ornaments. Therefore, we should make full communication and consultation in advance.

4. Wholesalers who have just started:

Because this kind of wholesaler has just started, it has no fixed wholesale customers and no popularity. In order to win customers, their order quantity is very small, and the price is generally not higher or even lower than that of large wholesalers. You can also talk to them about terms, such as price and replacement, according to your own purchasing experience. It doesn't matter if they don't agree with your terms, but maybe they agree, or they can reach an intermediate agreement. And in order to win repeat customers, their after-sales service is generally better. The disadvantage is that it is a new wholesaler, so we should know something about their integrity. You can go to the message board to see what others say about them, or you can let them issue their own credit certificates.

5. Pay attention to foreign trade products or OEM products.

At present, many factories will dispose of some surplus products that exceed foreign trade orders or brand some well-known brands, and the price is usually very low, usually 2-4 fold of the normal price, which is a good purchase channel.

6. Buy overstocked or cleared products.

Due to the urgency of treatment, the prices of such commodities are usually extremely low. If you have enough bargaining power, you can eat it at a very low price. However, turn to online sales, make use of the advantages of online sales, and use the geographical or time-space price difference to obtain enough profits. So you should often visit the market and pay close attention to market changes.

7. Look for special purchase channels.

For example, if you have relatives and friends in Hong Kong or abroad, you can help them enter some goods that are invisible in the domestic market, or some goods with lower prices. If you are in places like Shenzhen and Zhuhai, you can even get a pass and go out to Hong Kong and Macao to purchase goods yourself.

Among the above purchase channels, the latter three are more suitable for small-scale sellers, but it is more difficult to find such purchase channels, which requires sellers to spend more time and care. Buying goods is a very important link in opening a shop online. No matter through what channels, low prices are the key factor. If you find a good and cheap source of goods, your online shop will have the cornerstone of success.

Shop opening process:

First, register your account on Taobao.

First, let's go to the homepage of Taobao. After opening this website, we click "Free Registration". We can choose to register our mobile phone number or email address. We usually choose "email registration", fill in all the information, and click "agree to the agreement and submit the registration information". If there is no accident, the website prompts that the registration is successful.

The next step is to enter your mailbox and receive a confirmation email from Taobao. Click the confirmation link, activate the account, and the first step of opening an online shop is completed. Please note here that if you have already bought something on Taobao, you don't need to register again. In Taobao, you can have an account that is both a buyer and a seller.

Second, carry out Alipay real name authentication.

How to open a shop on Taobao? What needs to be done? The first step, we have successfully registered a Taobao account. Next, we need to carry out Alipay real-name authentication, which is a necessary step. After clicking on "My Taobao", you can see the prompt "Please sell the baby by real-name authentication first". Click on it and follow the prompts.

Alipay is equivalent to the wallet of Taobao users, and it is also the basis for ensuring normal and honest transactions between the two parties. Alipay real-name authentication is to confirm your true identity. This certification has increased the complexity of how to open an online shop to a certain extent, but it has greatly increased the security of the entire Taobao transaction. In the past, I had to upload my ID card and wait for Taobao's manual verification. Now Taobao cooperates with banks all over the country. As long as you have some real-name registered bank cards, Taobao can authenticate your identity through the banking system, which is much more convenient than before. Third, more than 10 products were released.

Release 10 different treasures (and keep them on sale) and you can open a shop for free. The steps of releasing goods are: enter "My Taobao"-"I am the seller"-"I want to sell" in turn. Taobao believes that only the goods on sale with more than 10 are eligible to open a store, and those released with less than 10 can only be regarded as personal idle goods transactions, so those released with less than 10 cannot apply for opening a store.

Fourth, pass the Taobao shop opening exam.

Go to "My Taobao"-"I am a seller" and find the "I want to open a shop" button. After clicking, you will be prompted to take the exam. Taobao shop opening must pass the Taobao shop opening exam, which is a new rule that Taobao opened for new sellers at the end of 20 10. The main content of the exam is Taobao rules, the score of the exam must reach 60 points to pass, and the accuracy of the basic questions must reach 100%. After passing the examination, read the letter of commitment for honest management, then fill in the store name, store category and store introduction according to the prompts, check and agree with the Commodity Release Rules and the Consumer Rights Protection Agreement, and then confirm the submission. If all goes well, you will have your own Taobao shop at this time! The store opened successfully!

5. Install Ali Want Want software

Doing business on Taobao, communicating with buyers is not through QQ, mobile phone or other means. But Ali Wangwang. Ali Want Want is a magic weapon for Taobao sellers and buyers to communicate. It integrates many seller functions, which is very practical. When you have any disputes with the buyer in the process of buying and selling in the future, Ali Want Want's chat record is the most important evidence for handling disputes in the future. Please note that Taobao officials do not recognize QQ chat records. So Ali Want Want is irreplaceable.

Opening an online shop on Taobao is as simple as that. It is not easy to open a successful online shop on Taobao, but it needs a lot of skills and resources. Friends who want to open an online shop successfully, please continue to work hard. Many people have opened stores online, but they can't attract business and give up online stores for a long time. As for how to open a successful online shop and how to make more money every day, you need to look at other articles on this website and learn from others' experience in opening Taobao stores.

Let's start shopping online quickly! New things often give birth to a group of new rich! If you start too slowly, resources will be used up by others. Well, I want to work in any industry, and any business is the same.

There are several steps to open a shop.

I. Commodities

When selling goods online, buyers are most concerned about the goods themselves, followed by the shops. So commodities are the most important. If there are no physical pictures or the pictures are unclear, expensive and confusing, it is impossible to retain customers.

1, product picture

For online stores, the importance of product pictures is self-evident. The quality of pictures plays a decisive role in sales. The same goods will sell better if the pictures are clear and the details are clearly expressed, even if the price is a little more expensive than others. Or some sellers sell 1 or 2 pieces a month after the original picture is unclear, and sell 3-5 pieces a week immediately after the picture is changed.

2. Commodity name

Product name is the key for buyers to find products. Many buyers buy online through commodity search. If your product name is too simple, or written in non-mainstream Martian, it is certainly difficult to find. So sellers must write down the key words of their products, such as rings, 925 silver, couples' money and so on.

3. Name of goods

The description of the goods directly reflects whether the store is professional or not, and affects whether the buyer will consider buying it. If your picture often turns into a red cross, or the display speed is slower than watching striptease, then you can't expect every buyer to have such good patience.

In addition, the description of the goods should not be too simple, only a few phrases, or a bunch of nonsense but no key product size, material and so on. It is best to combine the description of goods with detailed pictures with appropriate quantity and quality, live demonstration, multi-angle display and vivid explanation. This thoughtful description, coupled with the introduction of transportation logistics, product brand background knowledge and contact information. , not only can save you time and energy to answer the seller's questions one by one, but also can increase the sales of goods.

4. Commodity prices

For many commodities, such as point cards and electrical appliances, price is the most important. None of these pictures describe the goods that have a direct impact, and the price plays a guiding role. The same goods are more expensive than others, but the business is not as good as others.

While ensuring after-sales service and product quality, reasonable pricing is the key to long-term operation. The best way is to choose some common goods on the market to reduce profits and attract attention, and in addition, you can make up for profits with more unique goods on the market.

5. Types and styles of goods

The style should be updated frequently, and the style should be beautiful, which is in line with the aesthetics of the target customer group. There are 500 styles in a store and only 50 styles in a store, so there must be a big gap in sales. In addition, we should properly coach fashionable things. You can't do business behind closed doors, just sell what you like.

6. Other commodity factors

The classification of goods in shops should be accurate and updated in time, and some wrong classifications should be corrected frequently, and new classification methods should be innovated. Pay attention to the recommended products in time, and don't let the recommendation of the store be vacant. The sold-out goods should be taken off the shelves in time, and expired goods and new goods should be put on the shelves in time. New colors should be replenished in time, and the quantity of goods should be changed in time. These are trivial disappearances in daily store management, and many sellers will complain that they feel too troublesome and don't need to update too often. But in order to reassure sellers and accumulate sales records, these things must be done step by step. In addition, some off-site auxiliary tools such as off-site links, photo albums, etc. should also be guaranteed to work normally without any mistakes.

Second, the store.

Shops are the second element besides commodities. The overall image of the store is the most intuitive and superficial. In fact, the decoration of online stores is the same as that of physical stores. It is necessary to give customers a clean, warm and professional feeling in order to stimulate consumption desire.

1, shop sign. It is best to customize it, which can reflect the operating characteristics of the store and other factors. If you choose the default picture instead of customizing or piecing it together, it should be neat and beautiful.

2. Store logo. Store logo can reflect the characteristics of the store and the characteristics of the goods in the store, so it will have an intuitive impact on visitors.

Third, the positioning and business strategy of the store

Whether the goods are superior or not. You must choose a good shop opening project, and the products should be attractive and have good prospects. Give your goods advantages, including resource advantages, financial strength and talent advantages. If some sellers 1 year directly reach a cooperation agreement with the manufacturers after operation, there is no need to press the goods, the supply is sufficient, and the promotion activities are not carried out in time, which also has advantages.

1, sales skills. We should be able to understand the psychology of buyers, seize the needs of buyers to facilitate transactions, and of course, we should also serve in good faith. Many commodities, such as women's wear and accessories, are typical impulsive consumption. When consumers want to buy, it is necessary to reach a deal in time. After a period of time, the high mood of possible consumption will calm down and business will run away.

2. After-sales service. Good after-sales service is very important for some sellers with some sales records. In this way, you don't have to face some troublesome problems such as complaints and bad reviews every day, and concentrate on running your online store.

3. always online. This truth is like a physical store. Going offline means not opening a store. Buyers always want a timely reply, and it is impossible to try to contact you to let you buy something. Of course, you should answer the seller's questions in time when you are online.

4. Pay attention to official activities and policies. Some e-commerce platforms often have policy adjustments. Only by constantly paying attention to and making adjustments to adapt to market changes can we succeed.

Fourth, professional management.

Finally, no matter whether the goods in the online shop are more or less, professionalism is a must. Professional ability can make customers trust, and customers trust business.

1, commodity classification

The number of categories depends on the kind of goods. Even if there are not many, the classification should be accurate and precise. Never appear, click into a category, and there will be no goods. Clear and beautiful classification is convenient for customers to find the goods they want and improve the transaction rate.

2. Positive rate and punishment. The favorable rate is an important factor affecting customers' purchase. On the basis of maintaining the positive rate, we should also have reasonable and patient explanations for some bad reviews. Many buyers will carefully look at the reasons for bad reviews before making judgments, so sellers can't give up on themselves because of bad reviews. A reasonable explanation can still save a lot.