The Personal Works of Victor Mayer-schoenberg

Basic information

Classification: Internet trend/big data era

Title: Big data: a revolution that will transform how we live, work, and think

Author: [English] Viktor Mayer-schoenberg & ouml; Nberger) translated by Zhou Tao

Speech Reservation: Star Entertainment Era

Reservation for High-end Forum Reference: Lecture in China Region in Big Data Era

Pricing: 49.9 yuan format: 16K

Publication date: December 212 Editor: lin li

Publisher: Zhejiang People's Publishing House Book Brand: Zhanlu Culture < Viktor Mayer-Sch?nberger, the author of this book, is known as the "first person in the commercial application of big data", and has taught in many major Internet research towns such as Oxford University, Harvard University, Yale University and National University of Singapore. As early as 21, he published a 14-page prospective study on the application of big data in The Economist.

Viktor Mayer-Sch?nberger pointed out in the book that the information storm brought by big data is changing our life, work and thinking. Big data has opened a major era transformation, and tells the changes in thinking, business and management in the era of big data in three parts.

Victor's most insightful point is that he clearly pointed out that the biggest change in the era of big data is to give up the desire for causality and pay attention to correlation instead. That is to say, as long as you know what it is, you don't need to know why. This has subverted the thinking convention of human beings for thousands of years, and put forward a new challenge to human cognition and the way of communicating with the world.

this book believes that the core of big data is prediction. Big data will create an unprecedented quantifiable dimension for human life. Big data has become the source of new inventions and new services, and more changes are ready to go. The book shows the most valuable application cases of big data pioneers such as Google, Microsoft, Amazon, IBM, Apple, facebook, twitter and VISA.

Table of Contents

Introduction The great changes in life, work and thinking that are taking place

The first part of thinking changes in the era of big data

Chapter 1 is more: not random samples, but all data

Chapter 2 is more miscellaneous: not accuracy, but hybridity

Chapter 3 is better: not causality, But the relationship

The second part of the business transformation in the era of big data

Chapter 4 Digitalization: Everything can be "quantified"

Chapter 5 Value: "inexhaustible, Endless data innovation

Chapter 6 Role Orientation: the Three Pillars of Data, Technology and Thinking

Part III Management Reform in the Age of Big Data

Chapter 7 Risk: Worry about Making Data Dominate Everything

Chapter 8 Control: Data Management with Freedom and Responsibility

Conclusion Basic information about the future that has happened

Classification: network trends/ The era of big data

Title: Delete (The Virtue of Forgetting in the Digital Age)

Author: [English] Viktor Mayer-schoenberg (Viktor Mayer-sch&: ouml; Nberger) translated by Yuan Jie

Pricing: 49.9 yuan format: 16K pages: 24

Publication time: January 213 Editor: Huang Xin

Publishing House: Zhejiang People's Publishing House Book Brand: Zhanlu Culture

Content Introduction

Delete explains "the purpose and method of information selection in the era of big data" respectively. Victor first traces back to the process of human pursuit of memory, and then points out that digital technology and global network are disintegrating our innate ability to forget. In this regard, he investigated the four driving forces to promote the termination of forgetting-digitalization, cheap memory, easy extraction and global access. After that, he put forward two threats to digital memory-information power and time, and gave six countermeasures to deal with the threats-digital restraint, protection of information privacy, construction of digital privacy infrastructure, adjustment of existing human cognition, creation of benign information ecology and complete contextualization. Finally, he put forward a possible key countermeasure to deal with digital memory and information security-setting storage period for information.

Delete started an "Internet Forgetting Movement", which made us always remember the virtue of forgetting. This book tells us how to choose and how to build a positive and safe future in the face of massive information in the era of big data.

Delete tells the virtue of forgetting, and shows readers the choice in the era of big data. Digital technology has given us unprecedented rights, and it has also produced unexpected and terrible consequences. The photos on facebook will be remembered by the network forever, and even affect a person's career development; Google remembers all the information and time we searched. The digital kingdom remembers information that is sometimes best forgotten.

deletion, the choice of big data, is to leave the meaningful and remove the meaningless. Only by understanding what is needed in big data and how to judge this need can we understand why we need to remove those that are not needed.

Victor Mayer-schoenberg, a prophet in the era of big data, is one of the most respected Internet researchers in famous academic journals such as Science and Nature, and is the "first person in the commercial application of big data". He has taught in several major Internet research towns such as Harvard University, Oxford University, Yale University and National University of Singapore.

Jiang Qiping, Secretary-General of Information Research Center of China Academy of Social Sciences, made a preface and recommended it. Hu Yong, associate professor of School of Journalism and Communication, Peking University; Li Miao, researcher of Institute of Theoretical Physics, Chinese Academy of Sciences; david clark, professor of Massachusetts Institute of Technology; Paul Schwartz, an internationally renowned expert on information privacy; lawrence lessig, founder of Internet and Society Center of Stanford University; and Philip Evans, senior vice president of Boston Consulting Group.

once it was published, Delete won the Don Price Award from the American Political Science Association and the highest honor "marshall mcluhan Award" from the Media Environment Society, and was widely praised by the authoritative media such as Wired, Nature, The Wall Street Journal and The New York Times.

Delete gives insight into the "forgotten right" and explores how human beings can build a positive and safe future in the era of big data.

Table of Contents

The way to choose big data in Chinese version

The recommendation order is wise because of its meaning. Jiang Qiping

Part I Why should we choose information in the era of big data

Chapter 1 When forgetting becomes the exception, memory becomes the norm: the hidden worry in the era of big data

For human beings, forgetting has always been the norm, while memory is the exception. However, due to the development of digital technology and global network, this balance has been broken. Nowadays, the past is engraved on our digital skin like a tattoo. Forgetting has become the exception, but memory has become the norm ...

Drunk pirates

An unforgettable era

The indelible shadow of hallucinogens

Google remembers everything about you

The information power of big data

Humans have lived in a digital circular prison

Let us learn to forget < Since ancient times, people have been trying to remember our knowledge by instinct, language, painting, text, media and media. For thousands of years, forgetting has always been simpler and cheaper than remembering. The digital age has subverted all this, but we are dismayed to find that if we really remember everything, it is not only maddening, but also lonely and desperate ...

Human instinctive memory

Language memory

External memory: painting and text

*** Enjoy memory

Media memory: photography, tape and film

Part II How to carry out information in the era of big data. Massive digital memory is not only at your fingertips, but also cheaper than the time and cost of selective deletion. This is an era that has almost lost the motivation to forget ...

Black Box and Max Memory Expander

Driving Force 1: Digitalization

Driving Force 2: Cheap Memory

Driving Force 3: Easy Extraction

Driving Force 4: Global Coverage

Chapter 4: A Future Without Security and Time: Two Threats of Digital Memory

In Information Power and Extensive digital memory destroys history, impairs our judgment and our ability to act in time, leaving us helpless between two equally disturbing choices: to choose the permanent past or to ignore the objective reality?

information enriching people VS information poverty: the threat of information control

eternal history VS neglected reality: the threat of time

Chapter 5 comes to an "Internet forgetting" movement: six countermeasures to deal with digital memory and information security

Digital memory seems to be a curse, and the increasing dependence of human beings on it hinders our ability to learn, grow and develop from it. The maintenance of information privacy should be not only in the present, but also in the future. If one day the right to privacy is abolished and information processors sit in a mountain of personal information and do whatever they want, what's the point of information privacy?

countermeasure 1: digital control

countermeasure 2: protection of information privacy

countermeasure 3: construction of digital privacy infrastructure

countermeasure 4: adjustment of existing human cognition

countermeasure 5: creation of benign information ecology

countermeasure 6: complete contextualization

Chapter 6 gives information a storage period: key countermeasures to deal with digital memory and information security

. It will become a part of our daily life, making us deeply aware that a human being has unconsciously acquiesced in the truth for thousands of years: quantity is not equal to quality, and "good" information is not equal to "excessive" information.

warning of p>cookie

storage period of information

set the meta-information about the life of information

9 months, and the storage period is shortening constantly

Technical measures for setting the storage period

Not deleting by technology, but reviving the forgotten

Who will control the storage period

We need a storage system that can decline

Chapter 7 Let. In human history, this is the first time that we can make remembering cheaper and easier than forgetting, and it is also the first time to reverse the long-standing default state of forgetting.