What does 1688 mean?

1688 refers to the flagship business of Ali Group, which is the leading domestic e-commerce platform for small enterprises. 1688, as a subsidiary of Ali Group, represents the interests of enterprises in the CBBS e-commerce system, provides business opportunity information and convenient and secure online transactions for tens of millions of buyers and suppliers around the world, and is also a real interactive community where businessmen and chambers of commerce are friends.

1688 takes the wholesale procurement business as the core, enhances the customer experience through specialized operation, and comprehensively optimizes the business model of enterprise e-commerce. At present, 1688 has covered raw materials, industrial products, clothing, household department stores, small commodities, etc. 16 industry categories, providing a series of supply services from raw material procurement-production and processing-spot wholesale.

The development prospect of 1688

At present, the core business of 1688 is mainly divided into vertical industry market and characteristic service channels. Vertical industry market mainly aims at the characteristics of the industry, providing buyers and sellers with high-quality goods and industry-specific shopping guides. Featured service channels mainly include teaming, fast booking, amoy factory, agent joining, shopping mall and so on. These channels focus on aggregating buyers' needs, going deep into the front end of the supply chain and improving the efficiency of supply chain and commodity circulation.

In addition to the new trading market, the 1688 website also has the "Friends of the Chamber of Commerce" channel, which is a business community where business friends talk about business. Chamber of commerce friends are like SNS communities among businessmen. Through the form of business circle of friends, we can gather the strength of the industry, so that businesses in the same market can get to know each other and enterprises in the same industry can communicate with each other.