What are the "homogeneity" and "integration" of advertising? What is its background and characteristics?

With the development of economic globalization, the whole world has become a unified international market, and the world economy is impacting every corner of the earth, which also makes it possible for cultures from different regions to blend with each other, making consumers around the world inevitably influenced by the global economy and global culture and greatly broadening their horizons. The understanding and tolerance of global unified advertising has also been greatly enhanced.

With the progress and convergence of science and technology, the homogenization of products is becoming more and more obvious. In this way, consumers all over the world have very similar consumption desires for modern products of the same quality and value. They buy high-quality products at low prices. Due to the improvement of consumers' taste consistency and the similarity of propaganda tools, a unified advertising method becomes possible.