Three squirrels apologize for the controversial poster.

Three squirrels apologize for the controversial poster.

Three squirrels apologized for this controversial poster, and some netizens linked the incident of three squirrels with the Man Chen incident that caused public outrage. The person in charge of the three squirrels said that the two have nothing to do at all. Three squirrels apologize for the controversial poster.

Three squirrels apologize for today's controversial poster 1, because the squint, thick lips and the word "equality" on the clothes of the three squirrel advertising models were accused of being eccentric and deliberately demonizing China people, and the keyword "three squirrel models" once rushed to the third place in hot search in Weibo.

Here are some controversial advertising posters:

Subsequently, the official Weibo of the three squirrels issued a statement in response, saying that the product was launched on 20 19, and the models in the advertising page were all from China, and their makeup was based on their personal characteristics, without deliberate uglification. In response to the discomfort caused by netizens' feedback that the makeup of the model does not conform to the public's aesthetics, the three squirrels expressed their deep apologies. They changed the page at the first time and arranged to check the pages of other products of the company to prevent similar situations from happening.

The comments of netizens in Weibo are mostly positive, thinking that three squirrels have been hacked. "Now 19' s advertisement says that some marketing numbers are really the heart of Si Mazhao", "There is suspicion of intentional rhythm", "This is not only a personal attack and injury to models, but also a malicious war and hatred to people with small eyes" and so on.

Source: Three Squirrels Official Weibo Screenshot

Founded in 20 12, Three Squirrels is one of the large food e-commerce enterprises in China. In 20 19, the annual sales exceeded10 billion, making it the first enterprise in the snack industry to cross the threshold of 10 billion. 20 19 July, 12 was successfully listed on the Growth Enterprise Market of Shenzhen Stock Exchange, becoming the "first Internet snack".

Product quality problems are frequently exposed.

Fall into the whirlpool of food safety problems

With the company entering the capital market and growing, three squirrels have been exposed frequently in recent years because of food safety problems. In June of this year, 5438+065438+ 10, many netizens reported that three squirrels had nuts and shredded bread every day. Netizen "Three Thousand Naiveties" complained that "the nuts of three squirrels bought in the live broadcast room of Viya go bad and moldy every day". 165438+ 10 13, the netizen "Phoebe Meow Moon" complained in Weibo that the bread bought by three squirrels in Tmall supermarket was "moldy", and the photos showed that the dark gray block mold spots were clearly visible.

165438+1October 15, three squirrels responded that they had paid the consumer in advance, and the final reason is under investigation. "This batch of probiotic nuts /750g was produced in June 65438+1October 65438+June, and arrived in batches on June 26+1October and June 30+1October. The factory report, sampling report and tripartite type inspection report all meet the requirements of quality standards. At present, the company has invited local regulatory authorities to conduct a comprehensive investigation of suppliers' ex-factory links, self-owned packaging and logistics warehousing links, and dealer transshipment sales links. " Three squirrels responded.

Previously, in June, 2020, 5438+065438+ 10, three squirrels were named by the Consumer Council of Shenzhen for their class 2A carcinogens in potato chips. It is reported that the content of acrylamide, a class 2A carcinogen, in three kinds of squirrel potato chips exceeds 2000 μ g/kg, while the reference level set by the European Union is 750 μ g/kg. According to the China Fund reporter's inquiry, as of today, the number of complaints about three squirrels on Black Cat Platform has reached 122 1, and most of the problems focus on mildew, deterioration and moth-eaten.

Three Squirrels Apologize for the Controversial Poster 2 Recently, some netizens exposed the product posters of three squirrels in 20 19 10. Because of the model's "squint" and thick lips in the poster, some netizens thought that the three squirrels were deliberately vilifying China people, which caused controversy in the Weibo.

On 26th, three squirrels announced that the product was launched on 20 19 10 after investigation. The models on this page are from China, and their makeup is based on their personal characteristics, and they are not deliberately ugly. The three squirrels deeply apologize for the discomfort caused by netizens. They have changed the page at the first time and have arranged to check the pages of other products of the company to prevent similar situations from happening.

Some netizens linked the incident of three squirrels with the Man Chen incident that caused public outrage.

According to media reports, in the exhibition "Dior and Art", a photo taken by China photographer Chen Man nine years ago raised questions.

In the photo, an Asian woman is holding a Dior classic princess bag. Black eye shadow, dim face with freckles, greasy hair, wearing armor of Qing dynasty ... netizens angrily criticized "Tai Sheol" and "demonizing Asians".

Since then, @DIOR Dior and @ Chen Man Chen Man have responded to this matter.

@DIOR Dior said that the work is not a commercial advertisement. After the emergence of online public opinion, Dior immediately attached great importance to it and immediately deleted the relevant content of the work on Dior's official website. @ Chen Man Chen Man said that his early artistic concept was not yet formed, and he didn't know much about the concept of countermeasure exhibition when he participated in the exhibition, which led to the lack of thinking in his works at that time. At the same time, he said that he would deeply reflect and formally apologize to everyone.

In an interview with Zhongxin Jingwei, the relevant person in charge of three squirrels said that the advertisement page was launched at 20 19 10, which coincided with the national trend, so the "national trend" was chosen for advertising shooting, which was intended to convey the visual feeling of the national trend to consumers. "The models on this page are from China, and their makeup is based on personal characteristics, and there is no intention of deliberately uglifying them. The Man Chen incident occurred in June this year at 5438+065438+ 10, so it has nothing to do with it. "

Three squirrels apologize for the controversial poster. On March 26th, # Three Squirrel Models # boarded a hot search in Weibo.

Some netizens exposed the product posters of three squirrels in June 2065438+2009. Due to the model's "squinting" in the poster, some netizens think that three squirrels are deliberately vilifying China people, which has caused controversy in Weibo.

Subsequently, some netizens "found out" that the poster model was actor Chen Bige, and Chen Bige's profile photo was quite different from the poster image. Therefore, netizens think that the three squirrels deliberately changed the makeup of the model. Abuse also appeared in the comment area of Weibo, Chen Bige.

Some comments in the comment area of Weibo, Chen Bige

Later, Chen Bige published Weibo's "I'm a rabbit, not a squirrel", which seemed to deny that he had ever shot the related poster.

At the same time, some voices pointed out that we can't demand 19 advertisements in the development stage of national tide culture with today's aesthetics. Some people even began to suspect that there was a big V malicious "with rhythm" and the brands were "mutually black".

On February 26th, 12, Weibo, three squirrels, issued a statement:

In view of some netizens' feedback that some models on our product pages are unsightly in makeup, and then questioning our relevant position, our company made the following explanation: After investigation, the product was listed on June 20 19, and the models on this page were all from China, and their makeup was based on personal characteristics, without deliberate uglification.

We apologize for the discomfort caused by netizens' feedback that the model's makeup does not conform to the public's aesthetics, and have changed the page as soon as possible, and have arranged to check the pages of other products of the company to prevent similar situations from happening.

Three squirrels are domestic brands. As a local enterprise, for many years, we have been committed to serving the society and actively practicing social responsibility in helping agricultural poverty alleviation and rural revitalization.

The relevant pages of the online shop show that there are no pictures of relevant models of hot and sour powder products at present.