Q&A Notes on Well-off Tourism

Create a red tourism brand with connotation, quality and influence.

Li Li, Secretary General of Hunan Travel Agency Association

To promote the innovative development of red tourism, I think we should work hard on branding, scene, chain and intelligence. That is, efforts should be made to build a red tourism brand with connotation, quality and influence, launch a number of well-known and marketable red tourism products, and strengthen red tourism marketing; Strive to create a red theme tourism scene, so that tourists can experience it on the spot, and make red tourism change from sightseeing tour, day tour to in-depth experience tour; Efforts should be made to open up the upstream and downstream industrial chain of red tourism, explore the innovative development path of red tourism, and promote the integrated development of "red tourism+"multi-format industries; Strive to improve the level of intelligence and digitalization of red tourism resources and create red tourism products that young consumers love to see and hear.

The innovative development of red tourism must rely on the leadership of the government, and guide the healthy development of red tourism format by increasing investment and introducing relevant policies. On this basis, give full play to the main role of tourism enterprises and promote the prosperity of the red tourism market.

Travel agencies are the main promoters and practitioners of the marketization and industrialization of red tourism. At present, affected by the epidemic situation in COVID-19, most travel agencies generally have difficulties in operation. It is suggested that relevant departments introduce targeted policies and measures to help the travel agency industry regain its vitality and guide travel agencies to play a more active role in promoting the development of red tourism.

Representative reaction

Tell the red story vividly with art and improve the quality of red tourism.

Yan Fuchu, deputy to the National People's Congress and chairman of Hunan Federation of Literary and Art Circles.

In my opinion, the most important link is to tap the red resources and tell the red story well. This is what cultural tourism workers put forward to promote the branding and scene of red tourism and create a red tourism brand with connotation, quality and influence.

At present, the literariness and artistry of red stories in many red tourist attractions need to be improved. In order to improve the quality of red tourism, we must tell the red story well from the spiritual height and emotional angle and enhance the appeal of the red story. It is suggested that on the basis of real stories, the characters should be interpreted more vividly, the story should be told more touching, and the spiritual value embodied in the story itself should be reflected.

It is very important to show and interpret these classic red stories with what carrier and way. At present, most red tourist attractions tell red stories through commentators or tour guides, and the presentation form is relatively simple. It is suggested that stage art, fine arts, calligraphy, photography and other means should be used more, and modern sound and photoelectric technology should be combined to present red stories more intuitively and vividly, so as to better play the role of educating, inspiring and shaping people. High-quality red cultural performing arts will also become a well-known red tourism brand, which will directly promote the transformation of red tourism from sightseeing tour, day tour to in-depth experience tour.

At present, the masses have higher and higher requirements for the quality of tourism. In order to meet the needs of the masses, all tourist attractions, including red tourist attractions, should intensify their efforts to improve the quality of tourism services, not only to upgrade tourism hardware facilities, but also to enhance the cultural connotation of scenic spots. It is suggested to enhance the cultural connotation of scenic spots, promote the high-quality development of tourism, establish relevant working mechanisms, promote a number of scenic spots in batches through pilot demonstrations, and gradually promote the overall improvement of tourism quality. At the same time, in the process of improving the quality of red tourism, it is also necessary to give full play to the role of travel agencies as market players and introduce relevant policies to stimulate the enthusiasm of travel agencies to improve service quality.