What professional knowledge should visual goods have?

Outline of professional qualification examination for exhibition designers (for Trial Implementation)

According to the General Rules of Professional Qualification Examination for Exhibition Designers of China Fashion Designers Association, the Outline of Professional Qualification Examination for Exhibition Designers is formulated. Vocational qualification examination is divided into two parts: theoretical examination and practical skill examination.

Theoretical examination is an examination of whether the applicant for the qualification of visual goods has the necessary major and the ability to master the theoretical knowledge related to this major, which requires the applicant to have the ability to analyze and solve practical problems. The theoretical examination is conducted in the form of closed-book examination.

Practical skills assessment is an assessment of whether the applicant for visual commodity qualification has the basic practical skills and abilities necessary for practicing. Practical skills test includes practical operation ability and thinking ability test. Practical skills assessment takes the form of on-site operation test in commercial stores (or simulated stores). The evaluation should be scientific, objective, fair, standardized and operable.

Theoretical examination

1. Total score of theoretical examination 100 (80% of which is related to exhibition, and 20% related to other exhibitions); The passing score is 70.

Second, the general requirements of the theoretical examination:

1. Examination ability requirements: Candidates are required to systematically master the basic theoretical knowledge of the industry and have the ability to analyze and solve practical problems.

2. Cognitive level requirements: it is divided into four levels: memory, understanding, simple application and comprehensive application, and the ratio of the four cognitive abilities is 2: 3: 3: 2.

3. Difficulty requirements: The test questions are divided into four grades: easy, medium, difficult and difficult, accounting for 20%, 30%, 30% and 20% respectively in the test paper.

Three, the main contents of the theoretical examination:

The first part shows professional theoretical knowledge (accounting for 80% of the total score of theoretical examination)

Examination scope:

The examination contents mainly include: exhibition introduction, exhibitor function, commercial space planning, display color, display composition, window design, lighting design, display management, display manual, etc.

Basic content:

(1) Introduction to the exhibition

This part focuses on: mastering the background, concept, significance and function of clothing display design, and having a deeper understanding of the connotation of display design.

1, the concept of display;

2. The purpose of the exhibition;

3. The role of display;

4. The relationship between ergonomics and display;

(2) The functions of exhibitors

The key points of this part are: mastering the qualities that a qualified exhibitor should possess, and defining the professional standards, work contents and working procedures.

1, development of exhibitors at home and abroad

2. The role of exhibitors in the enterprise

3. Main responsibilities of exhibitors

4. Work contents of exhibitors

(3) commercial space planning

This part focuses on: mastering the principles of store planning, making reasonable layout for different styles of brands, and drawing store planning maps.

1, functional division of stores

2. Steps and contents of store planning

3. Spatial planning of different types of stores.

4. Store planning of various clothing styles.

5. Shop floor plan

(4) Display color

This part focuses on: understanding the principle of display color design, mastering the way of display color collocation, and being able to plan the store color for different clothes.

1, showing the basic principle of color.

2. Display color matching method

3, display color operation method

4, store color planning, you can use teaching AIDS to do color display.

(5) Display composition

The focus of this part is to master the formal principles and principles of the store, and use a variety of combinations to reasonably design common display methods.

1, composition principle of display form

2. Common basic display methods and principles

3, show the combination and content

4, the basic procedures of commodity display

(6) Window design

This part focuses on: mastering the classification and basic design techniques of window, designing window for different styles of brands, and being able to write a window design plan.

1, purpose and function of business window

2. Classification and characteristics of windows

3. Methods and contents of window design.

4, the window design project content

(7) Lighting design

This part focuses on: understanding the basic principles of shop lighting design and mastering the design principles, methods and requirements of shop lighting.

1, basic knowledge of shop lighting

2, the store lighting design principles

3, the specific way of shopping mall lighting

4. Lighting design of the functional area of the store

(8) Exhibition Management and Exhibition Manual

This part focuses on: mastering the basic content of exhibition management, as well as the writing method and content of exhibition manual, and doing relevant training well.

1, showing the concept of management.

2, show the management characteristics and management methods.

3. The function of exhibition management and exhibition manual.

4. Classification of exhibition manuals

5. Basic contents of the exhibition manual

The second part is other theoretical knowledge related to the exhibition (accounting for 20% of the total score of the theoretical examination)

Examination scope:

The examination contents mainly include: this year's international fashion trends, clothing brand knowledge, basic knowledge of clothing commodity management, basic knowledge of clothing retail management, etc.

Basic content:

(A) the international fashion trend this year

This part focuses on: understanding the fashion trend of this year's clothing, and mastering the fashion trend of this year's clothing display.

1, international fashion trends this year, including popular colors, popular fabrics, popular styles, etc.

2. This year's international exhibition trends, including design technology, display props and expression of display style.

(B) clothing brand knowledge

This part focuses on: understanding the basic content of clothing brand design, the characteristics of different clothing styles and the background and culture of famous clothing brands at home and abroad.

1. Background, logo and brand culture of famous clothing brands at home and abroad.

2. The basic content of clothing product design, including clothing style analysis, product structure, theme, etc.

(3) Basic knowledge of clothing commodity management

The focus of this part is to understand the characteristics of the clothing market and the basic content of clothing commodity management.

1, clothing market characteristics and business environment analysis

2. Clothing commodity data management

(D) the basic knowledge of clothing retail management

This part focuses on: understanding the basic operation mode of domestic clothing stores, the basic methods and contents of retail management, and the sales skills and management knowledge of salespeople.

1, the basic operation mode of clothing stores

2, the basic way of retail management

3. Sales skills and sales staff management

(5) Planning and design of stores

1. Draw the store floor plan and plan the goods.

Fourth, the relevant requirements of the theoretical examination

1, theoretical examination time 120 minutes.

2. The theoretical examination questions are divided into six types: fill in the blank, single choice, multiple choice, judgment, analysis and discussion, and picture questions.

3. The scores of each question are roughly as follows: fill in the blanks (65,438+00,65,438+0 for each question), single choice (65,438+00,65,438+0 for each question), multiple choice (20,2 for each question) and judgment (65,438 for each question)

4. Simulated test questions:

(A set of sample questions to be determined)

Five, the theoretical examination designated reference books:

Shop Display Design, edited by Han Yang, China Textile Publishing House, 2006.

China Fashion Designers Association exhibition training lecture notes, editor-in-chief of training center.

(Other books or handouts designated to exhibit relevant theoretical knowledge are to be determined)

Practical skill evaluation

First, the examination scope:

Practical skills assessment mainly includes: on-site display operation in designated commercial stores or simulated stores.

Second, the basic content:

1. Simulate the actual operation, and complete the exhibition design with plane props within a given range according to specific requirements;

2. On-site operation, according to the specific requirements, according to the given venue and products, complete the actual display operation in the store or simulated store;

3. In combination with the well-done shop display, the examiner asks 1-3 questions and the candidates answer them.

The above is the required part of the exhibitor exam and the exhibitor exam. If you take the exhibitor exam, you need to complete the following:

1, exhibition training (interview), candidates prepare PPT courseware according to the given topic, and conduct actual teaching demonstration;

2. Exhibition planning scheme (complete the exhibition planning scheme according to the real or given assumed brand, and the title will list the scheme structure and objectives of each part), submit the scheme as required and reply.