Basic skills of e-commerce art design?

1. Commercial retouching technology in the later stage of photography. E-commerce designers, commonly known as art designers, have a large and comprehensive work content and know everything. At first, like most Taobao artists, it was enough to retouch, polish and color the pictures taken by the photography company, and then make the through train pictures.

2. Image synthesis technology. Making posters, decorating shops, and publicizing pictures inside and outside the station all need image synthesis technology. There are also high and low levels of image synthesis. This examines the understanding and application of software functions. I don't have to learn PS to be an artist (although I thought so at first, in fact, I have been a "PS artist" for a long time). At first, I took a detour. When I study image synthesis, I always go to the art synthesis course. Later, I learned that I started looking for a professional master course of image synthesis. After learning a thing, with the software foundation, you can learn fundamentally and learn advanced and professional things. It is difficult to make great progress if we only limit our study to the major of art design.

3. Need to have logo design ability, font design and logo design technology. It is inevitable to make some marketing fonts or help make brand Logo. Don't be satisfied with the existing fonts, and don't be satisfied with finding things from the material website. Subjectively speaking, an advanced designer always has his own things, leaving the simple imitation stage and entering the independent creation stage; Objectively speaking, a picture has its specific and specific design requirements. Maybe ready-made things can't accurately express your creativity, or maybe the time spent looking for ready-made things can be used to play the original creativity.

You need the skills of color matching and visual coordination. Color matching and visual coordination. There are many artists with good technical level, but the layout they make lacks "brand sense". The goods on the brand awareness page are more trusted by buyers and want to buy. The so-called "brand sense" is usually the words of the company boss or operator. In our own words, it is color matching and visual coordination. The ability of color matching is the foundation, which is not only a personal and emotional thing of "aesthetics", but also a rigorous and clear thing of "logic". This is my understanding. For those of us who are not from professional courses, the best way to cultivate color matching is to buy several courses for college art majors, or listen to what professors in universities say about color. From this extension, we can learn three foundations of art, namely, plane, color and three-dimensional. It is interesting to combine my work experience with these basic theories. Familiar with how to upload background codes, pictures and text.

5. Web page layout and typesetting. After proper color matching and visual coordination, the layout of the online shop is typeset and typeset. Layout and typesetting are integrated with color and visual coordination and complement each other. In addition, the layout and typesetting should also take into account the buyer's ideas. It is not convenient for buyers to order something east and west. Is it what she wants to see after clicking? Will there be a psychological gap? Using data tools such as data cube to examine the quality of layout is not feasible by feeling.

6.Web code application foundation. Mainly involves some simple web page special effects. Online stores have low requirements for store designers' special effects ability. Most things are ready-made backstage, but when we have an idea of special effects during the decoration process, we still have to make it. In my opinion, a high-end page is concise, with few or very smooth special effects. What artists need to do is to make these less exaggerated special effects. Even if we use some art tools instead of software such as DW, we should modify the code generated by the tools for our own use.

7. You need to have a photography foundation. I have a SLR in my hand, and I'm going to shoot movies on weekends. We are retouching pictures every day, and we need to know the light and shadow sources of these pictures we have repaired. Shutter, aperture, exposure and focal length should be understood. The actual operation of the camera helps to deepen our understanding of the picture; Learning the basic knowledge of photography will help us to take better photos.