Traditional Culture Encyclopedia - Photography major - Chapter two hundred and thirty-seven "Superbody" is how to fire?

Chapter two hundred and thirty-seven "Superbody" is how to fire?

"My God, is this a movie made by a Chinese?"

"This special effect looks much better than Fantastic Four. Once I get super powers, the main characters in the movie beat monsters and villains. It's the first time to see two beautiful women fighting so hot in the movie!"

"when will the movie be released? I want to see the picture after Scarlett was burned! "

"Oriental martial arts instruction and Hollywood special effects have created such a gorgeous propaganda film. Look at the heroine wearing a tight black leather coat and holding a whip made of flame!"

The trailer of Superbody was played more than 1 million times the day it was released, and the comments in the message area actually reached 11,. That is to say, one in every ten netizens who played the trailer left a comment, even if the comment was just a'!' .

Fire is no longer enough to describe the current state of the trailer of Superbody, because this trailer is incomplete and the effect of paragraph editing will not be spoiled at all, which leads to a very interesting phenomenon, that is, the audience is full of curiosity and can't spray. The scene that makes people vomit most easily in Superbody is the scene where the heroine has an accident when transporting drugs. As we all know, transporting drugs in the human body is a very dangerous behavior, which is so dangerous that it will cause fatal harm as long as the drugs leak in the body, but the heroine in the movie has opened up her brain because of this harm ... The key point is that none of this is in the trailer!

how do you spray

cg lens?

sorry, cg lens is a Hollywood craft.

not enough science fiction?

who can prove whether a movie is sci-fi enough just by a trailer?

Almost all the skills that Harry Si Long has accumulated in Hollywood for many years are put on the trailer of Superbody. He hides all the clips that will be vomited by the audience, so isn't the rest of the comments a compliment?

Gorgeous special effects, beautiful female No.1 and No.2, Scarlett is about to be naked when she is surrounded by flames. Every link is holding the audience's eyes. Want to know the next plot? Then it is estimated that there is no choice but to go to the cinema!

"Shao?"

"Shao!"

Harry Si Long appeared in Shao Hero's hotel room with MGM's photography team, and caught him out in the process of making the third special effects drawing of the series of films by Shao Hero and Special Effects Studio.

"Quick, take a shower and change clothes."

Shao Yingxiong had no idea what Harry Si Long was going to do and asked, "What's so serious?"

"You have to make up a promotional film for Superbody. The other members of the crew have already recorded the promotional film, and now you are the only one."

promotional film?

Shao Yingxiong remembered. In China, the concepts of promo and trailer are confused. Few movies have a documentary about how a movie was born like Hollywood. This kind of promo has been used by Feng Xiaogang, Zhang Yimou, Wang Jiawei and others, but the final result seems to be that Chinese people are not very interested in how the movie came from. I'm interested in why there are no movies ... For example, the banning of Lust, Caution, Apple and other movies has caused an uproar in China. Even though no one asked' whose daughter-in-law is Xuan Xuan', the storm of public opinion really sent these two movies to the forefront for fans to discuss for nearly a month or two.

In Hollywood, the promo is as important as the trailer, especially the production process and the hard work of the workers in the promo will attract the attention of a large number of fans like a real documentary.

So, after the trailer of Superbody was broadcast, the promo was launched. The whole promo not only recorded the shooting process of Superbody, but also connected the picture of how Shao Hero shot Scarlett's nude-back lens with the selling point that Scarlett had been burned in the trailer before.

In this way, the message that fans get is that Scarlett is really naked in Superbody, but as for where she is exposed ... no one knows!

In addition, the development of the brain region and the production of Fan Miao and Scarlett's duel between the two kings have not revealed the plot, but they still tell the audience a very important message, that is, besides Angelina Jolie and Kate Beckinsale, Hollywood superheroes have at least one more female superhero, and this woman is likely to come from the East.

After the promo was broadcast, many netizens quickly took a strong interest in Fan Ye, who has a good figure and white skin. Countless people asked loudly in the message area,' Who is she?' .

For a time, the fans began to fall madly in love with a woman who rarely appeared in front of the American public. They lingered on the tolerance and posture of this woman in the film, and that kind of hegemony deeply hooked the hearts of every fan.

Sometimes the mentality of fans in America is very funny. When Justin Bieber didn't have so many scandals, the media in America and Canada argued endlessly about Bieber's ownership. Canada said Bieber was theirs, and America said Justin should thank America, otherwise he wouldn't have all this. Alas (two sounds)! When Justin Bieber's scandal broke out, the two sides began to push it. The United States said that Justin was not American, and Canada turned to accuse Bieber of never getting into so much trouble if he had not gone to the United States.

see?

This is the mentality of American media and fans.

At present, there are a small number of fans in America who are infatuated with Fan Yi through trailers and videos. These people have even given themselves a name on some social networking sites, and changed the English word' big-fans' directly to' big-fans'. This is not the pronunciation that Americans are used to swallowing endings, but the surname of Fan Ye is just similar to the words of fans.

When this news came back to China, Chinese people used screenshots to show off that Fan Ye had become popular across the ocean, and even some domestic fan groups changed their names, as if only in this way could they be in line with international standards.

Fan Ye was worried that he couldn't open the road to America. With this film, he just took the whole studio staff to America and started another trip to Hollywood.

This is not the film promotion period yet. Fan Ye can come here at this time only because he has given up other work.

Shao Hero turned a blind eye to this. He was busy manipulating the whole publicity event with Harry Si Long.

"Harry, believe me, I often do this in China, and I believe I can go to Hollywood." Shao Yingxiong rushed to Harry Si Long's office after finishing the special effects studio. After telling his own domestic publicity experience in front of Harry Si Long, Shao Yingxiong believed that he would make great contributions to the box office as long as he fried Superbody into a topic under the current heat.

Harry Si Long said very firmly: "Shao, I agree with your idea, but I think the method should be more advanced. You said that the idea of hiring cyber gunmen to fry Superbody into an annual hot topic on the Internet is really good, but your idea stopped at' creating a topic'. What we want is' manipulating the topic', which will not hurt us, but also make it create benefits for us. Therefore, I object to the strategy that you choose to hire gunmen to attack and maintain Superbody. "

Harry Si Long added: "We can definitely put forward a big guess about the plot of Superbody, so that all sci-fi fans can predict the plot of Superbody, and the top three people who are closest to the plot can give bonuses of $1,, $5, and $1,. In this way, no one will smear Superbody at all, but everyone is predicting the plot direction, and some of them have never read the Source Code and intend to try their luck to make money.

"You mean, marketing the virus within a certain range?"

The word viral marketing has a long history. It is a marketing method used by Hollywood films to make all the fans interested in the subject participate in the film by taking advantage of the internet when there is a great lack of publicity expenses. Once this marketing method becomes a craze, it will spread like a virus endlessly, and it will be unstoppable if you want to stop it.

However, Harry Si Long's viral marketing skill is obviously superior. He keeps the possible negative emotions to the lowest point, so that film critics and ordinary audience who like science fiction movies and plot prediction all participate in the plot prediction. As long as such a contest is held on the website, even if it is to try their luck and see if the prize money can be won, a large number of people will be attracted. Since you're here for the bonus, you can't spray it, can you? Therefore, the predicted word of mouth will be higher and higher.

"Harry, you are really a Hollywood expert." Shao Yingxiong praised with a smile.

Harry Si Long said helplessly, "Unfortunately, MGM has never had any director who can make a high box office, except you."

The two people who flatter each other smiled at each other, and they were both a little embarrassed, as if they were exaggerating a bit ...

At the end of March, the collective of Hollywood media published a headline that shocked the world, that is, after the MGM acquisition ended, Shao Yingxiong became the new leader!

The appearance of this news didn't make the shadow of loyalty behind the scenes surface, but pushed Shao Hero to the position of Hollywood power. At this time, Harry Si Long continued to be appointed as the chairman by Shao Hero, and he himself became the chairman of MGM.

Harry Si Long's first decision as chairman was to hold a plot prediction contest of Superbody on MGM's official website, and he also dismissed the first prize of' 1, dollars' in the financial crisis!

When this news came out, the Americans who were experiencing the ordeal in the economic system seemed to see a local tyrant leaving porridge at their doorstep and started to register their accounts. Anyway, they could just write something casually and participate in the competition. Why not try it? What if we win? Even if you win 1 thousand dollars, isn't it for nothing?

On the day of the competition, MGM announced that the total number of people who participated in the competition reached 6,, and they needed to hire someone to read the movie story prediction stickers.

a week later, MGM held another high-profile press conference to announce that the total number of people participating in the competition exceeded 2 million, and nearly 1.5 million Americans participated in the competition. According to the ip, nearly 3, Chinese and more than 1, Britons also participated in the competition.