How can Nikon 14-24 be bright and gorgeous after its release?

Nikon 14-24 is a large ternary lens, and there is no problem with the film color. I'm afraid the direct JPG image has a great influence. Under the custom menu of the machine, select the optimization curve. If a portrait is set, the film will be lighter and have Canon style. If landscape orientation is set, the color saturation and picture contrast will be stronger. If you are familiar with the later RAW format+format conversion of Nikon ViewNX2 software, it is recommended that you use RAW format for storage. After a while, you can see the best quality Mito blockbuster.

For example, the image that directly generates JPG (when the optimization curve is set as the standard) is like this, and the image after processing and conversion by ViewNX2 is as follows. Just compare it.

Use other post-processing software, such as PS, light and shadow magic hand, etc. , drop down the curve and adjust the brightness, which will also show the color effect as shown below. However, if the image processed by JPG file is enlarged to 100%, the image quality will feel miserable, which is definitely not as good as that processed by RAW format.