Why do you say "Nikon makes cameras and Canon sells cameras"?

Because Nikon is no match for Canon in the market.

Due to Nikon's marketing problems, the price of Nikon full-frame cameras has been like a roller coaster in recent years. For example, the price of Nikon d750 dropped from 15 to around 8,500, 17 to over 10,000, and 18 to around 6,700, and now the price is close to 10,000. In comparison, the prices of Canon's machines are stable.

Moreover, Nikon cameras are designed for professionals, and professionals feel very comfortable to use them, but most camera users are amateurs. In the eyes of amateurs, these complex productivity-oriented designs are simply anti-human logical designs, which are not as easy to operate as Canon, and the cameras are bigger and heavier, so Nikon cameras are more difficult to popularize than Canon.

Extended data:

The difference between the two.

1, different imaging styles

Canon's imaging style is soft, Nikon's is hard, so "Canon portrait, Nikon scenery" still has some truth. Canon portrait is more attractive than skin color, but this is only the optimization of JPG image. However, the image exported according to Canon's CR2 format (RAW format) still has the same portrait style.

2, the difference between controls and menu settings

Canon and Nikon are very different in control and menu settings. It's hard to say which is better to control. As long as you are skilled, you can control the machine conveniently. Canon seems to be more organized in menu settings.

3, the difference between the fuselage motor

Nikon's machine has a body motor regardless of the middle and high-end machines, and it can still achieve autofocus when using some old-fashioned manual lenses, while Canon's machine has no body motor and relies entirely on the lens to drive autofocus.

4. Different focusing methods in video shooting.

Users generally report that Canon cameras benefit from the "all-pixel dual-core CMOS AF" with strong focus tracking ability when shooting video, and Canon has obvious advantages in shooting video.

Baidu Encyclopedia-Canon

Baidu encyclopedia-Nikon