In addition to Zhang Yimou’s trump card, what are other ways to make money in VR experience stores?

In March 2016, the news that the great director Zhang Yimou was going to partner with others to open a VR offline experience store spread throughout the VR circle. At that time, the editor of Leifeng.com thought that "this may be a platform thing." At the same time, the industry was speculating whether Zhang Yimou was going to make a VR movie, and might adapt the unreleased "The Great Wall" into a VR version.

Later we did not see the VR version of "The Great Wall". Qi Xiao, the founder and CEO of the popular Qitian Group, said that because he did not get the film copyright, "The copyright is in the hands of Legendary Pictures. How could we even The design is well thought out, the scene is in the corridor, you put on the VR headset and walk straight, then take off the headset and you see Matt Damon.”

Although I haven’t watched the VR version of “The Great Wall”. Yes, but Zhang Yimou’s idea of ??opening a VR experience store is really not a joke.

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The name of this VR experience store is SoReal. It is an international entertainment brand created by the popular Qitian Group. Its offline business mainly includes super body world, super body space, Super body capsule, etc. (the main difference is the size of the venue and experience equipment). Now their first flagship store SoReal Super Space has been officially opened recently, and the location has been chosen in Beijing’s Wangfujing Business District.

Since the store is located on the second floor of the shopping mall, which is a movie theater, and the second floor is still under investment promotion, the only store that may be open is SoReal, so it is relatively deserted. But considering that the store covers an area of ??3,000 square meters, it is understandable that it was chosen on the second floor.

In addition to Zhang Yimou’s trump card, what other ways can VR experience store SoReal make money? The door is very spacious as soon as you enter.

As soon as you enter, you will see a 360-degree semi-circular electronic screen, which continuously plays some promotional videos and introductions to the experience store. Perhaps to heighten the sense of science fiction, many mirrors were installed on the walls, and many flashing lights were also placed around the perimeter and on the roof.

As of now, they provide six VR content experiences, namely "Star Ark", "Sky Legend", "The Last Metro", "Serious Sam", " Mission Operation" and "Time and Space Quest". Among them, "Star Ark" is a multi-person interactive experience, occupying 600 square meters of space, and "Sky Legend" is a film and television content combined with dynamic seats. Except for "Time and Space Quest", which is a teaching content experience that allows you to wear a computer backpack and walk around in a small space, most of the rest are shooting games that can be experienced while wearing HTC Vive.