What problems should be paid attention to in online and offline activity planning?

Small-scale activities: 20-200 people, with a budget of less than 5,000.

Checklist: scheduled time, budget, venue, speaker, registration channel, announcement, event notification format, on-site personnel list, bill of materials, on-site schedule, photo attention, gifts, event planning, volunteers and PPT(keynote).

Time:

Like argumentative writing, good weather, good geographical position and good people. Set a time, choose a place, estimate the number of people, and start screening the venue for peace talks.

Consider the lecturer's time, colleagues' time, public holidays, whether the venue is available ... to determine the time.

Determine whether the activity time is 2 hours or 3 hours. Of course, activities are generally delayed, usually from half an hour to 1 hour.

Budget:

Talk to your boss and ask your colleagues. If you have free resources, you must use them.

For example, free sponsorship of food, free provision of venues, free sponsorship of small gifts and so on. This way, the same 5k can do more things.

After some discussion, you will know which money can't be saved and which money can be changed.

Ask in advance whether to issue an invoice, whether to add 7% tax point to the invoice, whether to deposit it, whether to pay it on site or in advance, and so on.

Location:

Can I help you receive express delivery, live Wifi, microphone and projection? Is there any noise at the scene? Is the power socket enough?

Can the air conditioner work? Yi Labao, can you put up your poster?

Does the venue provide free food? Did any of them help you? Or just the venue, and you can handle the rest yourself.

Is there a sign starting from the main entrance? Keep your users from finding it?

Is the venue famous? Whether there is a large flow of people and whether there will be tourists from this venue to join your activities.

Do you have WeChat, Weibo, etc. Are you willing to promote your promotion activities in this venue? This will bring more traffic.

What is the wechat and mobile phone number of the venue manager?

If you can't see the venue in person, please ask them to send you photos of the venue. It feels better to watch it again.

The scene also knows how to put things best.

Speaker:

Do they have unreliable criminal records? Will it arrive on time?

Check their PPT before the activity to prevent strange things from happening.

Do they use mac or win? Do they need a projector?

What are their WeChat or Weibo accounts? This needs to be given to them when the event is promoted.

The host can read the social account of the speaker, deepen understanding and introduce it in a friendly and humanized way.

Send all PPT to the speaker before the activity and share it after the speech. Convenient for participants to obtain.

Registration channel:

It can be promoted in many places, but only one link can be registered.

I personally recommend using Google form to register and register statistically.

However, if you use all the statistics of Douban or Weibo activities, you can do it. In short, it is a statistical data.

Avoid repeated registration, multiple statistics, and email notifications are also prone to problems.

In addition, you can do some small information collection when registering. What are their commonly used apps? How do I know about you? Any suggestions and so on.

You can see the applicant's email address and social account in the background, and large social accounts can be paid special attention to.

You can also pay attention to the mailboxes of some related companies when signing in, such as name@

Release notice:

Same as above. Can you inform the venue and put up posters in advance?

Is there any friendly channel to inform?

What channels can I inform myself?

Including but not limited to: SMS, email, WeChat, Weibo, G+, blog, column, offline notification. ...

Notification time (for example): 2065438+9: 00 am on March 29th, 2004-165438+0: 00 am.

Map search has data expiration probability, please explain the route in detail. The location must be matched with a map, indicating the nearest subway entrance, such as exit B, turn left, and see the XX building, which is downstairs. If you need to transfer by bus, please mark it in detail and indicate the directions.

Notify once after the registration is successful, and notify again 3 days before the event.

In addition, after the activity notice is issued, show it to the speaker. Some speakers will forward it conveniently, which will bring many people.

Send it through WeChat and Weibo, and then poke the link to register directly. Data can be collected through the questionnaire network.

Google form, Activity Bank, Fu You, vasee, Douban City and Weibo City are all good places to carry out activities.

Besides, books are dead and the world is changing. The website must be used flexibly.

Such as market research activities, don't send notices everywhere. First, we will notify you through WeChat, email and SMS in the company, and then notify you in Weibo. Finally, if the number of people is really insufficient, we will inform the public. In this way, you can ensure that you can involve your related users, not a bunch of unrelated people or even competitors.

Event notification format:

Write in a standard way, time and place, people events.

Let people judge whether this activity is worth participating in within 30 seconds.

Don't be too literary, too associated and beautified.

Schedule, place, presentation, etc. Dry goods are in front.

Use your own language to describe the speaker, and only write the position of XX company. Ordinary people tend to lose their attention.

Moreover, the arrogant position of the company may make people feel bored and rhetoric, but they don't come to participate.

Writing a language with your heart can attract different audiences.

"Explore the principle of APP design and iterate quickly"

48 hours staying up late to change the dark course of design

"Product managers and agile development engineers who like changing requirements"

Designers Sharing: How to Communicate with Engineers Effectively

The same thing expressed in different ways will attract different audiences.

On-site personnel:

Make sure those people come in advance. Arrive early 1 hour.

Prepare materials, check details, prepare check-in materials, and communicate with the site.

If food is provided on site, order food 1 hour in advance, and people on site will start to use food directly after they arrive, so as to avoid wasting waiting time.

A clear division of labor, although we can take care of each other, but a clear division of labor can better check.

Take photos, real-time WeChat group interaction, Weibo update, sign in, send gifts, send microphones. ...

Materials:

Commonly used materials include: posters, small gifts on site, sign-in forms, signature pens (in large quantities), Yi Labao, snacks and cameras. ...

Many materials need to be sent to the site in advance and need to be signed on site.

Some need to be posted in advance, such as posters.

On-site schedule:

Don't delay, some venues have another activity, which delays another person.

Some venues are calculated by time, and there is an extra charge for delays.

In addition, the delay will cause users to leave early, and the effect is not good.

Stick to the schedule strictly. If it is adjusted, recalculate the time. Countdown the speaker with a computer or tablet.

And in the last 5 minutes, 1 minute, the countdown will be reminded.

Precautions for taking pictures:

Shooting live activity signs.

Photographed the speaker and PPT

Photographed the questioner.

Shoot the sign-in scene, accept the gift, continue to ask the speaker, and change the contact information when you leave.

Invite everyone to take a group photo as soon as possible. Many people fall behind. If there is a banner, you can take a group photo under the banner or poster.

Take some tidbits and close-ups of small scenes.

These written activity summaries and news can be used.

Gift:

I mainly recommend take-away gifts: stickers, T-shirts.

Small gifts for live interaction, I recommend books and snacks.

Gifts are not only used to communicate feelings, but also pay attention to advertising and communication effects.

If you can put your logo on your computer and take it anywhere, how good the communication effect will be.

I have seen several online media reporters put Xiaomi stickers on Macs.

That sticker looks good. Although I don't use Xiaomi mobile phone, I watched it carefully for a long time.

Never print XXX company on ugly shopping bags.

To be distinctive, I hope those cybernetics who love to take selfies and show off can take them back, spread them out and show them to others.

Better have stickers and T-shirts. This kind of customization is not expensive and the communication effect is good.

Then there are hats and cups, which can be used for a long time.

Third, bracelets, postcards, etc. In most cases, it will be discarded, just referring to the scene diagram.

Whichever you choose, please be sure to look good. If it doesn't look good, just use it as pajamas, or just throw it away.

In addition, don't expect too much from gifts sponsored by other companies. Generally, it is useless waste products of the company, things that can't be sold, and so on. Pens, hair dryers, chargers, USB flash drives, ballpoint pens and the like.

Of course, it is better to have something than nothing, which can deepen the interactive effect in the venue. It is very pleasant for the questioner to get a gift as encouragement.

Good-looking dolls are very effective in communication, but they are also expensive. A fun doll may cost about 100.

Even for candy dogs, a good customized price is around 30 yuan. In addition, the sugar gum is relatively small, so it is better to send a big one.

Snacks, chocolates and marshmallows are also good. If anyone asks questions, sprinkle some snacks in their area.

Other windmills, balloons, kites and spoons, including detergent, will do. A gift is better than nothing. Understand a meaning.

If you are not familiar with reliable merchants in advance, please do not customize them. You can't control the quality.

Event planning:

After setting the time, you can plan some fun sessions for the rest of the time, excluding the time for speeches and questions.

If you want the audience to know each other. You can search for ice-breaking games

You can make friends alone, which is a link that most people are interested in.

You can let everyone discuss in groups. It can also be broadcast live for 5 minutes, and everyone will share the short story in turn.

You can also have a tea break directly, and everyone will automatically chat with people who are interested in you. Everything depends on the theme of your activity.

If it is the theme of festivals and celebrations, the spare time may be for everyone to play games together.

The small method I often use will make everyone start writing the apps they know and give the most gifts.

Another time, everyone writes the programming language he knows, and the person with the largest number wins.

Such a group of people will discuss relevant information according to the same topic, and the degree of interaction is the highest.

When a girl asks a question, she can ask if she is single. If she is, she can give a small gift.

Of course, if it is an outdoor activity, my spare time is probably playing slackline, tying knots and answering technical questions.

Determination of activity plan:

Activities are generally held by many people together, and discussing the planning scheme with teammates in advance helps to avoid blind spots. You can also provide more information.

Establish a wechat group, and other information can be synchronized with G doc.

The activities I have done are usually done by three people together, and everyone will look at the checklist together. If there is any omission, it will remind you.

The way of "being responsible for people" is not suitable for dynamic activities. Things change, and a reliable team can adapt to the changes and make successful activities.

Once someone is temporarily absent, the other two can make up for it.

Teams can educate and train volunteers and newcomers together.

Volunteer:

There are important and irreplaceable positions, such as organizer and host.

There are also some activities that anyone can do, and anyone can join the help in 5 minutes.

For example, sign in, send small gifts, and maintain order.

These can be selected from your participants. When filling out the application form, ask if you want to be a volunteer.

The general probability is 10: 1, 100 people attend the meeting, about 10 people are willing to volunteer, and finally about 5 people actually volunteer.

This is also related to the organization, which is public welfare, interesting and credible, and it is easier to get reliable volunteers.

College students are the main force of volunteers, but they have less experience and more time.

People who have worked for 2-3 years are the second main force. They are experienced and usually take part in work-related volunteers.

Daniel seldom becomes a volunteer and doesn't have enough time. Just invite them to give a speech.

Volunteers are required to fill in: name, telephone number, email address, micro signal and professional field.

Before each activity, designate a volunteer XX to be XXX. It's convenient to get into the state in 3 minutes.

If you can fill in your own areas of expertise, you can guide volunteers to complete copywriting, posters, translation, report writing and so on.

Every time you go offline, dig and train volunteers well, and future activities will be smoother and smoother.

PPT (Keynote Speech)

Remember to bring your own organization logo as much as possible, with big signs at the beginning and end, and contact information on the last page.

Try to share it in PDF after the meeting.

Don't use the business introduction of XX company, that format PPT is too insincere.