There are only Sony Canon Nikon cameras on the market, why can't domestic brands do it?

This is the only consumer camera brand in the world, 80% of which are Japanese companies. In fact, we have worked hard before, and there have been several domestic brands that consume dc, such as Haier, BenQ, Laicai, Ogilvy and Patriot. The problem is that the core technology is in the hands of one or two companies, and what you can spend money on is the spare parts products that the previous generation is ready to retreat to the second line and quickly eliminate. The market is definitely unstable, featureless but cheap. And in the end, these brands started vicious competition, competing for cost performance and pushing themselves into the corner. Of course, they don't have the strength to do research and development. First-line brands win by core technology, so this vicious competition eventually leads to the annihilation of domestic digital cameras.

Camera technology is very complicated, involving many technical abilities such as optics, materials science, physics, electronics, micro-manufacturing, etc. Japan and Germany have always been leading the world in camera manufacturing. In the increasingly electronic era, Japan has surpassed Germany in the leading position. Take the shutter of the camera as an example, its design is very complicated and needs to be linked with the metering and focusing system. At the same time, it is necessary to carry out mechanical actions of curtain opening and closing as slow as more than one second and as fast as a few thousandths of a second, and all of them are graded and adjustable. At the same time, it needs to meet various exposure modes and conditions, and it is controlled by a very complicated automatic program. It is this superb and comprehensive technology that has enabled Japan to monopolize the camera shutter market. All the motion systems and electronic systems of cameras need micro-manufacturing technology, which is Japan's specialty. More importantly, these technologies are basically patented. For the above reasons, Japan has always dominated the camera market. With the development of electronization and the increase of shooting demand, Japanese camera brands have also undergone tremendous changes. Nikon, once the number one brand, is now in a sharp decline. In the movie era, the previous brands such as Pentax, Ou Lin Bass, Konica, Minolta and IELTS were basically discontinued. The most striking thing is that with the end of the film era, Kodak, the American industry giant, failed to follow up in time and was once on the verge of bankruptcy, drawing a full stop ahead of schedule. With the advantages of electronic imaging and color technology, Sony, which was previously unknown in the camera market, sought a breakthrough from mirrorless cameras and became famous in World War I ... Panasonic, which is famous for its video equipment, also turned the tide in this wave. Canon, which has been competing with Nikon in the era of SLR cameras, has become the invincible overlord of SLR cameras with its outstanding advantages on the lens and good performance on the fuselage. In terms of mirrorless camera technology, Canon is catching up and showing great strength. The camera market has always been based on advanced imaging technology, electronic technology and precision manufacturing ability to grasp the right to speak, thus winning the market, because the manufacturing cost and price of cameras are very high, and the customers' needs are very professional, and only manufacturing majors can meet the professional needs. It is not difficult to understand why Japanese camera brands swept the market.

Do you have the core technology? Do you have a down-to-earth and serious person? Are the employees there equal? Can you really consider the voices of front-line employees in enterprises? You can really understand that you are nothing without these ordinary people!

Make a ballpoint pen heart first. Of course, this is just a metaphor, just like China can't make a pure domestic SLR and China can't make a pure domestic mobile phone. Someone attacked this. How the refill is made is not important, but the process should be considered, because it is not worthy of pride.

Mechanical can imitate, electronic can imitate? Hmm. How interesting

After reading everyone's answers, I feel that the arguments are very professional from the perspective of product technology, so I won't go into details. Let me say a few words from the perspective of industry competition.

Generally speaking, the camera market is actually shrinking, mainly because the original card machine market is basically occupied by mobile phones. However, relatively specialized markets, including photography and video cameras, are growing. For example, people rarely see cameras now, and in the field of home and amateur photography, they have basically been occupied by mobile phones and cameras (all major brands of cameras basically have models that focus on/take care of photography).

The simple summary is that no one uses low-end cameras, and the relatively high-end market is still growing.

This also determines that manufacturers who can compete in the camera market will find it difficult to enter unless they have good technology accumulation (there is no low-end market for you to slowly accumulate technology, and direct entry into the high-end market will cost a lot of money, and the risks and benefits will not match). Not only is it difficult for new entrants, but traditional camera manufacturers are also facing reshuffle in this pattern. Hasselblad was acquired by DJI, and Oba went bankrupt and was acquired. Life in Leica is also very difficult. Minolta was acquired and Ricoh disappeared. Therefore, not only enterprises in China don't do it, but enterprises all over the world basically don't touch it, which is the inevitable development of industry competition.

Of course, when a market has enough profits, it will inevitably attract enterprises to enter, and so will the camera market. It is not good to make the whole machine. What about segmentation? For example, the lens is an indispensable part of a professional camera. This market, except for those owned by major manufacturers, used to be dominated by Yi Long, but now several domestic manufacturers have started to enter it, and they have done well in some sub-sectors. In order to avoid suspicion of advertising, I won't call the roll.

I want to add these from the perspective of market competition, hoping to help you discuss this issue.

There are specialties, achievements and omissions.

Consumer-grade digital SLR parts are huge in number, precise in structure and difficult to manufacture. To surpass it in an all-round way, we need to make breakthroughs in important fields such as fuselage, lens and photosensitive elements. The problem is that high-end cameras are a very small market, which has been completely controlled by Japanese companies. Even if we overcome many difficulties to produce products with the same technical level, we can't sell a few sets, and capital will not enter. Without capital, it won't work. Fortunately, any product has a life cycle. With the development of technology and the emergence of new substitutes, this shortcoming will be filled sooner or later. For example, in terms of photographic equipment, the most profitable popular card machine of camera companies has also been eliminated by mobile phones. Relying on the shipments of models such as SLR micro-single, Japanese manufacturers such as Canon will soon be unsustainable. Coupled with the emergence of new technology in the future, new photographic equipment will catch up, which will definitely make up for the regret that China can't make a SLR.

It's not that China people don't want to build it, but they really can't. First of all, we can't make the sensor. The production process of parts and the assembly process of the whole machine are not good. Even the sensors of Nikon cameras are made by Sony. Now the idea of China people is to make money quickly and get rich quickly. Few people really have the spirit of artisans. Young people want to be online celebrities, stars, have time to broadcast live, and their brains are spent on how to shoot some vulgar jokes.

Because these companies didn't assemble it for us.