How to design company logo

Zhonghui Design (professional logo design company) answers:

In order to design more novel logos, here are some useful tips:

Combine brand characteristics with target audience

Understanding the brand's unique attributes and core values, target audience and competitive environment can help designers better determine the design direction. At the same time, logo design should consider the changing trend of brand characteristics and audience preferences.

Use simple and eye-catching shapes and patterns.

Create an impressive logo (such as an apple) by choosing simple and easily recognizable shapes and patterns.

Adopt a new font and color combination

Select an advanced font and color scheme, and retouch or remake the picture if necessary. This adjustment makes the Logo look more modern, lively and fashionable.

Create scalability

When designing Logo, we should consider its horizontal and vertical proportions, so that Logo can be applied to different media, such as web pages, social media or photographic background.

Adapt to the current design trend

Keep up with the current design trends, update the Logo, such as the use of graphic design, projection, three-dimensional sense and other trends, to maintain a close relationship between the brand image and the outside world.

Introduce dynamic logo animation

Updating Logo design is one of the important ways to promote several forms, and using dynamic and lovely Logo to display products or services in a timely and exciting way.

In short, in order to maintain the modernization, vitality and reliability of corporate brand image, it is particularly important to update brand logo design. A better understanding of brand characteristics and target audience, combined with key factors such as color, shape and font, can create a logo with obvious modernity and high recognition.

Zhonghui Design Original Logo Design Works

The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.). Zhonghui Design, a professional design company, has been deeply involved in the design industry for many years and has many case experiences. I hope it helps you.