SEO is classified by search purpose and keyword importance.

SEO is classified by search purpose and keyword importance.

I. Classification by search purpose

According to the purpose of search, keywords can be divided into: keywords of products or services, keywords of enterprises and keywords of brands.

1. Keywords of products or services

Product or service keywords are specific product or service keywords sold by enterprises. For example, if you want to buy a digital camera recently, you may wish to search for "digital camera" directly in Baidu; If you want to get married recently. May directly search for "wedding photography service". These words are called keywords of product or service classification. This kind of keyword is also the first consideration when many enterprises optimize their websites.

2. Enterprise category keywords

The wedding photography and digital camera mentioned above are products. Then, there must be enterprises behind wedding photography to provide such products or services. What's its name? It may be called "wedding photography studio". If someone wants to take a wedding photo, he may search directly. If someone searches for digital cameras, they may search for related corporate words, such as digital camera manufacturers, which are corporate keywords.

3. Brand category keywords

The key word of brand category is enterprise name. For example, some enterprises may publish many advertisements in traditional channels (such as TV, newspapers and magazines), thus forming a certain brand. Then, when doing website SEO, you must do some brand keywords. Why? Because you hit your brand through many advertisements, many people will search for brand words to find your corporate website, such as wedding photography, and many people will directly search for "Vivian Bride Wedding Photography" in Baidu; Someone who wants to learn SEO optimization courses searches for "Guangzhou Xinchuan Education SEO Optimization Training".

Two. Classification by keyword importance

According to the importance of keywords, it is divided into core keywords, secondary keywords (also called phrase keywords) and long tail keywords. Core keywords refer to the keywords that the target customers of website products and services may use to search. Users who search for core keywords often have demand for the products and services of the website or are interested in the content of the website. The main content of the website should focus on the core keywords.

Secondary keyword. It is an extension of core keywords, and its importance is second only to core keywords.

Long tail keywords. It is a non-core keyword and secondary keyword on the website, but it can also bring search traffic.

In SEO, the common classification method is to classify keywords according to their importance, which can expand many keywords and then optimize them in the website.