I want to rent out an outdoor billboard, and I don't know what is more effective.

Outdoor advertising media plays a dominant role.

In the field of outdoor advertising, location factors still dominate. This "location" includes not only the location of specific points, but also the location of relatively broad concepts such as road sections and regions. It is also an airport expressway, but the prices of outdoor media in airports such as Beijing and Shanghai are 5- 10 times higher than those in other cities, which is obviously the difference between locations. Even in the same road section or business circle, the difference in value and price is very obvious in different locations. Although location can't determine everything, and the top location may not be suitable for all types of customers, generally speaking, a better location is superior in terms of media value, price and customer contact, which is determined by the characteristics of outdoor media. As for the cost performance, it may be combined with the communication purpose, direction, demand and marketing strategy of specific customers. The evaluation standard of cost performance is ultimately in the hands of customers themselves, and it will eventually be tested and certified by the market.